Europe's Growing Free-to-Play Games Market

Free to Play Games in Europe April 2010

Context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Introduction ,[object Object],[object Object],?

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Basic F2P economic principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The European Market ,[object Object],Source: idate Sept. 2008

The European Market ,[object Object]

The European Market ,[object Object],[object Object],[object Object],[object Object]

Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Freemium games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Freemium games in Europe Game From Genre Size Country Tribal Wars Innogames (DE) Management 3.4M active DE, EEU, PO, NE, TU Travian* Travian (DE) Management 900k active FR, IT, TU, PO, SP Hattrick Extralives (SE) Sport Management 900k active IT, DE, SP, PT Managerzone Power Challenge (SE) Sport Management 750K active PO, ES Stardoll* Stardoll (SE) Life Sim 57M registered, 5M active UK, PO, DE, FR Moshi Monsters Mind Candy (UK) Virtual World 15M registered, 1M active UK AQ Worlds Artix (US) RPG 14M registered, 200k active US, UK Spineworld Playdo Virtual world/RPG 3M registered US, UK, Nordic Wizard 101 Kingsisle MMO 5M registered US, UK Free Realms SOE MMO 9M registered US, UK

Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Important Micro Transaction games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Other Micro Transaction games in Europe Game From Genre Size (estimates) Main Countries Dragonica Gala Net Europe MMORPG 50k FR Rappelz Gala Net Europe MMORPG 300K FR, DE, PL Last Chaos Gamigo MMORPG 200K DE, PL Silkroad Online Joymax MMORPG 500K TU, PL Florensia Burda IC MMORPG 120K DE, FR, IT 4Story Gameforge MMORPG 300K EEU, PO, IT Perfect World Games Masters MMORPG 250K DE, PL Knight Online K2 MMORPG 400K TU Cabal Online Games Masters MMORPG 100K TU, EEU, DE Allods Online Gala Net Europe MMORPG 250K FR, Nordic, EEU Atlantica Online Ndoors Europe MMO/Turned-based strategy 50K DE, FR Shaiya Aeria Games MMORPG 250K DE, EEU Air Rivals Gameforge Air Combat/MMO 50K TI, IT, EEU

Top Free to play games in Europe Red: Client-based Blue: Browser-based

F2P European Portals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other F2P Portals Portal Games Based in Registered users (estimate) Alaplaya 4 Casuals, 2 MMOs Germany 4 M Frogster 3 MMOs, 1 Casual Germany 4M (US + EU) Game Masters 3 MMOs UK 2.5M GEE 1 Casual, 1 MMOs Netherlands 1M Gamigo 10 Casuals, 4 MMOs Germany 3M Nexon Europe 1 FPS, 2 MMO UK 3M

F2P developers in Europe overview ,[object Object]

F2P developers in Europe overview Studios Geographical breakdown

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! ,[object Object],www.linkedin.com/in/tbidaux www.icopartners.com/blog @icotom www.slideshare.net/ICOPartners

Europe's Growing Free-to-Play Games Market

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