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CHANGE ACCELERATION PROCESS 
Mobilizing Commitment
MOBILIZING COMMITMENT 
TPC ANALYSIS 
Source of 
Resistance 
Resistance to Change 
Definition Causes of Resistance 
Examples From 
Our Project 
Rating* 
Technical 
Aligning and Structuring Organization 
• Habit and inertia 
• Difficulty in learning new skills 
• Sunk costs 
• Lack of skills 
Political 
Allocating Power and Resources 
• Threats to old guard from new guard 
• Relationships 
• Power and authority imbalance or self-preservation 
Cultural 
Articulating the Glue or Cultural Norms 
• Selective perception 
• Locked into old “mindset” 
• Afraid of letting go 
* Rating – Divide 100 points by how often this type of resistance exists in your business.
MOBILIZING COMMITMENT 
TOOLS AND TECHNIQUES 
Tactics & Tools Include: 
Influence Strategy 
Used For: 
Identifying what are the 
issues, who can best 
influence, how can they 
best be influenced 
Stakeholder 
Issues/ 
Concerns 
Influence 
Strategy 
Identify 
“Wins” 
Strategy for Building a Coalition 
Of Specific Key Stakeholders
MAKING CHANGE LAST 
OVERVIEW 
• WHY BOTHER? 
Experience shows that successful, sustained change is difficult to achieve 
without attention from the entire team. 
Every change initiative will compete for time, resources and attention. 
We often spend most available time on the launch of an initiative rather than 
its institutionalization. 
• WHAT ARE WE AFTER? 
Consistent, visible, tangible reinforcement of the change initiative. 
An integration of the new initiative with ongoing work patterns 
Changes to organizational systems and structures that help make the 
change a natural part of individual and team behavior. 
Sustained Change Occurs When Change Leaders and Agents 
Build And Implement Strategies for Making Changes Last
MAKING CHANGE LAST 
ASSESSMENT 
• TO WHAT EXTENT HAVE WE ACCURATELY ESTIMATED: 
The magnitude of the total change effort? 
The level of resistance this initiative will face? 
The amount of time required to implement the change? 
The level of clarity and alignment regarding the kind of implementation 
process required? 
• AND, ALSO… 
How has the change effort been integrated into other business initiatives? 
To what extent are needed resources made available? 
To what extent have we altered (or used) existing systems and structures 
as “levers for change”? 
Early development And Implementation Of Strategies For MAKING 
CHANGE LAST is Essential
MAKING CHANGE LAST 
LEADING CHANGE 
Making 
Change 
Last 
Changing Systems & Structures 
Understanding 
Ability to Adjust 
Clear Path 
Forward 
Motivation/ 
Energy 
Clear 
Continuous 
Communication 
Ongoing 
Support/ 
Commitment 
Reflection/ 
Integration
MAKING CHANGE LAST 
FORCE FIELD ANALYSIS 
• The Team Must Understand the Forces That Will “Enable” The Improved State 
• The Team Must Understand the Forces That Could “Restrain” The Improved State 
I’ve ALWAYS 
DONE IT LIKE 
THIS!! Why 
change NOW? 
This is a much 
better way…we 
need to give it a 
try.
MAKING CHANGE LAST 
FORCE FIELD ANALYSIS EXAMPLE 
• Customers 
want new 
products 4 
• Improve speed 
2 of production 
• Raise volumes 
3 of output 
• Maintenance 
1 cost increasing 
• Loss of staff 3 
• Staff frightened of 
new technology 3 
• Environmental 
impact of the new 
techniques 1 
• Cost 3 
• Disruption 1 
Plan: Upgrade 
factory with new 
manufacturing 
machinery 
Forces for Change 
“Enablers” 
Forces Against Change 
“Restrainers” 
Total: 10 Total: 11
MAKING CHANGE LAST 
FORCE FIELD ANALYSIS EXAMPLE 
WT Forces for Change 
“Enablers” 
Forces Against Change WT 
“Restrainers” 
Change Initiative 
Total: Total:
MAKING CHANGE LAST 
Open, Honest, Candid Discussion is Essential 
Finally, A Decision Must Be Reached 
Reduce The Strength Of The Restrainers 
(or) 
Increase The Strength Of The Enablers 
When Possible, Trying To Reduce Restrainers is 
The Better Choice
Change acceleration process pp

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Change acceleration process pp

  • 1. CHANGE ACCELERATION PROCESS Mobilizing Commitment
  • 2. MOBILIZING COMMITMENT TPC ANALYSIS Source of Resistance Resistance to Change Definition Causes of Resistance Examples From Our Project Rating* Technical Aligning and Structuring Organization • Habit and inertia • Difficulty in learning new skills • Sunk costs • Lack of skills Political Allocating Power and Resources • Threats to old guard from new guard • Relationships • Power and authority imbalance or self-preservation Cultural Articulating the Glue or Cultural Norms • Selective perception • Locked into old “mindset” • Afraid of letting go * Rating – Divide 100 points by how often this type of resistance exists in your business.
  • 3. MOBILIZING COMMITMENT TOOLS AND TECHNIQUES Tactics & Tools Include: Influence Strategy Used For: Identifying what are the issues, who can best influence, how can they best be influenced Stakeholder Issues/ Concerns Influence Strategy Identify “Wins” Strategy for Building a Coalition Of Specific Key Stakeholders
  • 4. MAKING CHANGE LAST OVERVIEW • WHY BOTHER? Experience shows that successful, sustained change is difficult to achieve without attention from the entire team. Every change initiative will compete for time, resources and attention. We often spend most available time on the launch of an initiative rather than its institutionalization. • WHAT ARE WE AFTER? Consistent, visible, tangible reinforcement of the change initiative. An integration of the new initiative with ongoing work patterns Changes to organizational systems and structures that help make the change a natural part of individual and team behavior. Sustained Change Occurs When Change Leaders and Agents Build And Implement Strategies for Making Changes Last
  • 5. MAKING CHANGE LAST ASSESSMENT • TO WHAT EXTENT HAVE WE ACCURATELY ESTIMATED: The magnitude of the total change effort? The level of resistance this initiative will face? The amount of time required to implement the change? The level of clarity and alignment regarding the kind of implementation process required? • AND, ALSO… How has the change effort been integrated into other business initiatives? To what extent are needed resources made available? To what extent have we altered (or used) existing systems and structures as “levers for change”? Early development And Implementation Of Strategies For MAKING CHANGE LAST is Essential
  • 6. MAKING CHANGE LAST LEADING CHANGE Making Change Last Changing Systems & Structures Understanding Ability to Adjust Clear Path Forward Motivation/ Energy Clear Continuous Communication Ongoing Support/ Commitment Reflection/ Integration
  • 7. MAKING CHANGE LAST FORCE FIELD ANALYSIS • The Team Must Understand the Forces That Will “Enable” The Improved State • The Team Must Understand the Forces That Could “Restrain” The Improved State I’ve ALWAYS DONE IT LIKE THIS!! Why change NOW? This is a much better way…we need to give it a try.
  • 8. MAKING CHANGE LAST FORCE FIELD ANALYSIS EXAMPLE • Customers want new products 4 • Improve speed 2 of production • Raise volumes 3 of output • Maintenance 1 cost increasing • Loss of staff 3 • Staff frightened of new technology 3 • Environmental impact of the new techniques 1 • Cost 3 • Disruption 1 Plan: Upgrade factory with new manufacturing machinery Forces for Change “Enablers” Forces Against Change “Restrainers” Total: 10 Total: 11
  • 9. MAKING CHANGE LAST FORCE FIELD ANALYSIS EXAMPLE WT Forces for Change “Enablers” Forces Against Change WT “Restrainers” Change Initiative Total: Total:
  • 10. MAKING CHANGE LAST Open, Honest, Candid Discussion is Essential Finally, A Decision Must Be Reached Reduce The Strength Of The Restrainers (or) Increase The Strength Of The Enablers When Possible, Trying To Reduce Restrainers is The Better Choice