Consumer Engagement for Healthcare: Healthcare & Mobile Infographic
This Infographic is a set of guiding principles for healthcare companies who need to engage consumers and members in a mobile context. Healthcare reform, rising healthcare costs, and unparalleled access to information are driving healthcare companies to reexamine business models and find compelling new ways to engage directly with customers. This new age of consumerism requires two things—innovation and business transformation: Health insurers must innovate to manage population health, develop new pricing approaches, and differentiate products and services. *Healthcare providers must evolve to deliver holistic, coordinated care that leads to improved outcomes *Employers must offer tailored healthcare options that meet employees’ unique needs
