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These slides are from the ICEF 2014 Beijing Workshop, given by Cecilia Fan from ChinaHigherEducation.org. Ms Fan explores the relationship between foreign education providers and student recruitment agents in China. She provides an analysis of agents’ capabilities, networks, limitations, and the ways in which universities can collaborate with student recruitment agents to work more effectively and build better outcomes for branding and student recruitment in China.
For more information on recruiting in China, please see our article "Making sense of China’s social and mobile web" here: http://bit.ly/1tnoaFO. And for more news and research on international student recruitment please visit http://www.icefmonitor.com, subscribe for free daily or weekly updates, and follow us on Twitter http://www.twitter.com/icefmonitor.