Different Markets, Different Products

1. Verschiedene Märkte – verschiedene Anforderungen Dr. Matthias Kaiserswerth Vice President and Director IBM Research - Zurich Wednesday, April 25, 12

2. IBM Research weltweit Zurich Watson (NY) seit 1956 Beijing gegründet in New York, 1945 seit 1995 Almaden (CA) Haifa seit 1952 seit 1972 Austin (TX) seit 1995 Tokyo Brazil Delhi seit 1982 seit 2010 seit 1998 2 Wednesday, April 25, 12

3. IBM Research - Zürich Today - gegründet 1956 - 45 Nationalitäten - 90 Kollaborationen mit Universitäten, Partnern aus der Industrie und öffentlichen Institutionen - 2 Nobelpreise (1986 und 1987) - Binnig und Rohrer Nanotechnology Center in 2011 eröffnet Wednesday, April 25, 12

4. Verschiedene Märkte – verschiedene Anforderungen Globally Integrated Enterprise: Delivering Services and Selling Locally Farmer answers question about pesticide use Program about Farmer asks question spring planting about irrigation Are Mobile Services the Future of Africa? Program about Farmer asks question health screenings about pesticide use Program about Farmer asks question crop rotations about chana crop Program about government assistance Farmer answers question Farmer calls about chana crop voice site Villager posts Painter posts train schedule schedule and prices Government posts electric outages Spoken Web In India:Handyman posts schedule Mobile hospital posts schedule Villager posts Internet Services for the Illiterate Veterinarian Plumber posts advertisement local grain prices posts schedule Villager makes Villager makes appointment appointment with plumber Announcements Radio Questions Commerce Online Banking: Security and Convenience in a ZTIC 4 Wednesday, April 25, 12

6. International Exporting Globally Integrated Enterprise 20th century 21st century 5 Wednesday, April 25, 12

7. International Exporting Globally Integrated Enterprise 20th century 21st century 5 Wednesday, April 25, 12

8. Multinational: Country silos Globally Integrated Enterprise 20th century 21st century Wednesday, April 25, 12

9. Multinational: Country silos Globally Integrated Enterprise 20th century 21st century Wednesday, April 25, 12

10. Global: Full Integration Globally Integrated Enterprise 20th century 21st century 7 Wednesday, April 25, 12

11. Global: Full Integration Globally Integrated Enterprise 20th century 21st century 7 Wednesday, April 25, 12

12. Growth Market Leadership Growth Markets Share of Geographic Revenue (excluding divested businesses of PCs and printers) 11% 00 06 07 08 09 10 2 22 11 % 8 Wednesday, April 25, 12

15. Is Mobile Africa’s Future? African economies are among the fastest-growing in the world. 1 The Economist, 2011. 10 2 United States Agency for International Development. Wednesday, April 25, 12

16. Is Mobile Africa’s Future? 3 Africa—Mobile Voice and Data Communications Statistics, 2011. 4 GSMA, 2011. 11 Wednesday, April 25, 12

17. Is Mobile Africa’s Future? 6 Pyramid Research. 12 Wednesday, April 25, 12

18. A Smarter Mobile Future? Security Services Customer Apps and Support Content Network Management 13 Wednesday, April 25, 12

21. Spoken Web 15 Wednesday, April 25, 12

22. Spoken Web Voice Sites Farmer answers question about pesticide use Program about Farmer asks question Announcements spring planting about irrigation Radio Questions Program about Farmer asks question health screenings about pesticide use Commerce Program about Farmer asks question crop rotations about chana crop Program about government assistance Farmer answers question Farmer calls about chana crop voice site Villager posts Painter posts train schedule schedule and prices Government posts Handyman posts electric outages schedule Mobile hospital Plumber posts posts schedule advertisement Villager posts Veterinarian local grain prices posts schedule Villager makes Villager makes appointment appointment with plumber 16 Wednesday, April 25, 12 Announcements

25. Online Banking Security 18 Wednesday, April 25, 12

27. Online Banking Security IBM Zone Trusted Information Channel 19 Wednesday, April 25, 12

29. Online Banking Security Do you confirm a money transfer of 545.89 CHF to Z Bank in Richterswil? 19 Wednesday, April 25, 12

30. Summary 20 Wednesday, April 25, 12

31. Summary •Local innovation matters as much as global innovation 20 Wednesday, April 25, 12

32. Summary •Local innovation matters as much as global innovation •Local presence = cultural awareness 20 Wednesday, April 25, 12

33. Summary •Local innovation matters as much as global innovation •Local presence = cultural awareness •Local is good, but keep it integrated 20 Wednesday, April 25, 12

34. Summary •Local innovation matters as much as global innovation •Local presence = cultural awareness •Local is good, but keep it integrated •Market specific innovations can be translated into global innovations once they are successful 20 Wednesday, April 25, 12

35. Summary •Local innovation matters as much as global innovation •Local presence = cultural awareness •Local is good, but keep it integrated •Market specific innovations can be translated into global innovations once they are successful •IBM Corp Service Corps: Start locally with social responsibility projects 20 Wednesday, April 25, 12

Different Markets, Different Products

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