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The heart of the Emerging Sharing Economy is its
Exceptional Digital Experience:
Energize Your Customer Engagement with an...
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Energize your Customer Engagement with Analytics, Social, and Rich Content

Things to consider as your organization evaluates the importance of online Customer Engagement

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Energize your Customer Engagement with Analytics, Social, and Rich Content

  1. 1. The heart of the Emerging Sharing Economy is its Exceptional Digital Experience: Energize Your Customer Engagement with analytics, Social and rich dynamic content The customer-centric sharing economy is exploding in the US and abroad powered by dynamic market portals In the last two years 52% of Americans have rented, borrowed or leased the kinds of items people usually own5 1.7milPeople globally are members of car-sharing services7 UK adults now participate in the Sharing Economy5 IBM’s expertise and leadership in creating Exceptional Digital Experiences is clear across many industries: 75% of the world’s Fortune 100 companies have licensed IBM social software9 12 3 10 of the top 14 global banks8 of the top 6 largest global retail chains8 of the top 12 automotive manufacturers worldwide8 of global top 7 insurance companies8 5 91%Sharers who would recommend the last sharing service they used to a friend or colleague6 73%Users of emergent sharing services who use social networking sites6 1. The “Upwardly Mobile” Enterprise: Setting the Strategic Agenda by IBM https://www-950.ibm.com/events/wwe/grp/grp037.nsf/vLookupPDFs/IBM Institute for Business Value - IBV Mobile Enterprise Study 2013/$file/IBM Institute for Business Value - IBV Mobile Enterprise Study 2013.pdf 2. Analytics: The widening divide by IBM http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?subtype=XB&infotype=PM&appname=GBSE_GB_TI_USEN&htmlfid=GBE03448USEN&attachment=GBE03448USEN.PDF 3. Fifty Essential Social Media Marketing Stats by Stacey Miller, Vocus http://www.vocus.com/blog/essential-stats-social-media-marketing/ 4. Trends in Online Video in 2014 and What They Mean for Healthcare by Thomas Hofstetter, Points Group http://www.pointsgroupllc.com/trends-in-online-video-in-2014-and-what-it-means-for-healthcare/ 5. The State of the Sharing Economy May 2013: Food Sharing in the UK by The People Who Share http://www.thepeoplewhoshare.com/tpws/assets/File/TheStateoftheSharingEconomy_May2013_FoodSharingintheUK.pdf 6. Sharing is the New Buying by Vision Critical http://www.visioncritical.com/blog/sharing-is-the-new-buying 7. Technology will marginalize the market economy, invigorate the sharing economy and nonprofits will become the norm by Nonprofit Law Prof Blog http://lawprofessors.typepad.com/nonprofit/2014/03/technology-will-marginalize-the-market-economy-invigorate-the-sharing-economy-and-nonprofits-will-be.html 8. As per 2012 Fortune 100 list by revenue ranking, IBM marketing 9. IBM Finance, July 2013 Sources Mobile Experiences 73% of organizations have seen measurable ROI from their mobile initiatives.1 Social Networking Businesses that blog get 55% more web visitors and 67% more leads, but more importantly, 81% of purchasers get advice from their social network before making a purchase1 Analytics & Optimization 58% of organizations now apply analytics to create a competitive advantage within their markets or industries, up from 37% just one year ago2 Rich Media Management 52% of consumers say that watching a video makes them more confident in online purchases3 80 million sharers in USA6 52% 23 million sharers in UK6 62%

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