Learn what consumers think and what companies still need to improve
Recently, IBM asked U.S. consumers how satisfied they were with the digital experiences they’re having – and where they're still struggling. The answers were rather surprising. In fact, less than 49% rated their experiences as excellent. And nearly 2/3 said they
bounce whenever they’re frustrated online. Translation: lost sales.
Read The Digital Customer Experience eBook and see what else these consumers had to say. The survey also features:
- How excellent experiences increase loyalty and brand advocacy
- The vital importance of mobile
- Specific consumer results in 4 industries: retail, travel, banking and insurance
- 5 best practices to improve the digital experience
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Download eBook: https://ibm.biz/BdFYVe