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Find the drivers that
matter most to your
business
Be brilliant
IBM Watson Analytics
You need
to make
decisions
based on
your data,
but…
 You’re not a data
expert.
 You can’t afford to wait
for help from I...
With IBM®
Watson™
Analytics, a
cloud
solution,
you can…
 Get better data.
 Understand your
business.
 Tell a story.
 T...
Get better data
Grab what you need from your data without the pain.
Trust your data and the
results.
• Data preparation, refinement and analysis
are automated.
• Cloud-based data management ...
What does this mean for you?
• You don’t have to ask IT for access to your
data.
• The right data is ready when you are.
•...
Understand your
business
See where your ideas can take you.
Jumpstart your analysis.
• Automated intelligence accelerates your
ability to get to the answers you need.
• Automatic ana...
What does this mean for you?
• Instead of fumbling over analysis, you can
focus on understanding what’s important to
your ...
Tell a story
Prove your point with confidence.
Show what’s important
• Trends and patterns in your data can be
displayed as illustrations called visualizations.
• The vi...
What does this mean for you?
• You can communicate your ideas effectively
so others see your point of view.
• You can be c...
Think ahead
Anticipate opportunities and make them happen
Discover, predict and act
• Guided discovery enables you to find obvious
patterns and derive useful insights.
• Embedded p...
What does this mean for you?
• You can ask the questions that need to be
answered to move your business forward.
• You’re ...
Find answers specific
to your role
Whether you’re in marketing, sales, IT, operations,
IT or finance, you’re covered.
“How can I make sure I target the
hottest leads? How can I increase the
value of the customers I already
have? How can I c...
Lisa Hay
Opportunity ranking
Watson Analytics shows
Lisa what good leads look
like so she can understand
why they are more...
Lisa Hay
Customer value
Watson Analytics reveals
the attributes that drive
profitability and indicates
customers who meet
...
Lisa Hay
Better marketing
campaigns
Watson Analytics uses
predictive analytics to show
Lisa which customers
respond to var...
“Which deals am I most likely to
close? How can I increase my sales?
What can I offer customers to keep
them from going to...
Bridget
Hart
Win-loss prediction
Watson Analytics
analyzes Bridget’s sales
pipeline and identifies
which deals have the
hi...
Bridget
Hart
Customer retention
Watson Analytics
analyzes and predicts
customer behavior to
show Bridget which
customers a...
“How can we resolve IT issues
faster? Where are my helpdesk
tickets originating? What's causing
an increase in trouble tic...
Donny
Cruz
Helpdesk activity
analysis
Watson Analytics
analyzes the IT helpdesk
tickets in Donny’s
organization. He can se...
“Why are these products being
returned? How can I speed up
approval processes for warranty
claims, but still manage an inc...
Ben
Taylor
Warranty analysis
Watson Analytics analyzes
returns, predicts upcoming
warranty costs and issues,
and identifie...
“What is driving employee
satisfaction? Why are employees
leaving? How can we create and keep
top performers?”
Watson Anal...
Anisa
Mirza
Employee retention
Watson Analytics
analyzes information
about employee
behavior, gauges
satisfaction and pred...
“Which accounts are most likely to
be paid? How can collections be
more efficient? How does it affect
revenue and profit w...
Justin
Chen
Accounts receivable
Watson Analytics
analyzes accounts and
collections to create a
predictive profile of
custo...
Justin
Chen
Customer attrition
Watson Analytics
analyzes customer data
to identify which
customers are likely to
leave and...
Justin
Chen
Sales pipeline and
revenue
Watson Analytics
analyzes the current
pipeline conditions,
identifies performance
g...
Visit
Watson Analytics on the
web to learn more and
sign up.
What’s your story?
watsonanalytics.com
#WatsonAnalytics
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Watson Analytics Ebook: Find the drivers that matter most to your business

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Veröffentlicht am

Published on Sep 15, 2014
Watson Analytics offers automated data preparation and intelligence, engaging storytelling and guided analytics so you can find answers and action in your data on your own.

Veröffentlicht in: Technologie
  • great overview and examples!
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Great examples of Watson Analytics use for specific businesss use cases
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Watson Analytics Ebook: Find the drivers that matter most to your business

  1. 1. Find the drivers that matter most to your business Be brilliant IBM Watson Analytics
  2. 2. You need to make decisions based on your data, but…  You’re not a data expert.  You can’t afford to wait for help from IT.  You’re not sure where to start.
  3. 3. With IBM® Watson™ Analytics, a cloud solution, you can…  Get better data.  Understand your business.  Tell a story.  Think ahead.  Find answers specific to your role.
  4. 4. Get better data Grab what you need from your data without the pain.
  5. 5. Trust your data and the results. • Data preparation, refinement and analysis are automated. • Cloud-based data management services make your data rapidly accessible. • The latest big data technology handles large volumes of data with ease.
  6. 6. What does this mean for you? • You don’t have to ask IT for access to your data. • The right data is ready when you are. • You can rest assured that your data is accurate, relevant and complete.
  7. 7. Understand your business See where your ideas can take you.
  8. 8. Jumpstart your analysis. • Automated intelligence accelerates your ability to get to the answers you need. • Automatic analysis takes the guesswork out of determining what's important in your data. • A full range of analytics explains why things happened and what's likely to happen.
  9. 9. What does this mean for you? • Instead of fumbling over analysis, you can focus on understanding what’s important to your business. • Simply type in what you would like to see and Watson Analytics provides the answers. • You can continuously fine-tune your questions to get to the heart of the matter.
  10. 10. Tell a story Prove your point with confidence.
  11. 11. Show what’s important • Trends and patterns in your data can be displayed as illustrations called visualizations. • The visualizations that demonstrate your ideas most effectively are recommended. • Key visualizations can be used in brilliant and compelling infographics.
  12. 12. What does this mean for you? • You can communicate your ideas effectively so others see your point of view. • You can be confident that your point is being made clearly and compellingly. • You can more easily advance understanding and spur the right action.
  13. 13. Think ahead Anticipate opportunities and make them happen
  14. 14. Discover, predict and act • Guided discovery enables you to find obvious patterns and derive useful insights. • Embedded predictive analytics automates statistical analysis, correlations and modeling. • Recommendations based on analytics results enable you to take the appropriate action.
  15. 15. What does this mean for you? • You can ask the questions that need to be answered to move your business forward. • You’re aware of opportunities or problems that might otherwise have been missed. • You can not only see what is most likely to happen but also what you can do about it.
  16. 16. Find answers specific to your role Whether you’re in marketing, sales, IT, operations, IT or finance, you’re covered.
  17. 17. “How can I make sure I target the hottest leads? How can I increase the value of the customers I already have? How can I create more successful campaigns?” Lisa Hay, Marketing Manager Watson Analytics and marketing
  18. 18. Lisa Hay Opportunity ranking Watson Analytics shows Lisa what good leads look like so she can understand why they are more likely to buy. She can then target leads and prospects with a higher likelihood of becoming a sale to boost revenue. She no longer has to waste time or resources pursuing leads that go nowhere.
  19. 19. Lisa Hay Customer value Watson Analytics reveals the attributes that drive profitability and indicates customers who meet identified profitable profiles. Lisa can provide those customers with targeted recommendations—no matter how they interact with Lisa’s company. This can lead to increased conversions and greater customer value.
  20. 20. Lisa Hay Better marketing campaigns Watson Analytics uses predictive analytics to show Lisa which customers respond to various campaigns. She can also see the likelihood that customers will respond. Lisa can then increase the success of her campaigns by making the right offer to the right customer at the right time through the right channel.
  21. 21. “Which deals am I most likely to close? How can I increase my sales? What can I offer customers to keep them from going to a competitor?” Bridget Hart, Sales Manager Watson Analytics and sales
  22. 22. Bridget Hart Win-loss prediction Watson Analytics analyzes Bridget’s sales pipeline and identifies which deals have the highest chance of closing and which she’s at risk of losing. She can then close more deals and eliminate performance gaps, ultimately increasing sales revenue.
  23. 23. Bridget Hart Customer retention Watson Analytics analyzes and predicts customer behavior to show Bridget which customers are at risk of leaving and why. She can then make targeted offers designed to convince them to stay, increasing retention and customer profitability.
  24. 24. “How can we resolve IT issues faster? Where are my helpdesk tickets originating? What's causing an increase in trouble tickets for a specific product line? Why?” Donny Cruz, IT Watson Analytics and IT
  25. 25. Donny Cruz Helpdesk activity analysis Watson Analytics analyzes the IT helpdesk tickets in Donny’s organization. He can see how long tickets have been open, the average response time, and what’s causing high priority tickets. He can then allocate resources to resolve tickets faster.
  26. 26. “Why are these products being returned? How can I speed up approval processes for warranty claims, but still manage an increasing fraud problem?” Watson Analytics and operations Ben Taylor, Operations
  27. 27. Ben Taylor Warranty analysis Watson Analytics analyzes returns, predicts upcoming warranty costs and issues, and identifies potentially fraudulent warranty claims. Ben can use the results to increase the effectiveness of his company’s claims and warranty department and reduce fraud.
  28. 28. “What is driving employee satisfaction? Why are employees leaving? How can we create and keep top performers?” Watson Analytics and HR Anisa Mirza, HR Manager
  29. 29. Anisa Mirza Employee retention Watson Analytics analyzes information about employee behavior, gauges satisfaction and predicts attrition. Anise can see the factors that cause top performers to disengage so she can intervene with actions that convince them to stay.
  30. 30. “Which accounts are most likely to be paid? How can collections be more efficient? How does it affect revenue and profit when we lose customers? How can the sales pipeline help me forecast revenue?” Justin Chen, Finance Manager Watson Analytics and finance
  31. 31. Justin Chen Accounts receivable Watson Analytics analyzes accounts and collections to create a predictive profile of customers—from least likely to most likely to pay. Justin can prioritize outreach and communication based on these profiles for more efficient collections.
  32. 32. Justin Chen Customer attrition Watson Analytics analyzes customer data to identify which customers are likely to leave and why and predicts the effect on revenue. Justin can then determine which customer investments will lead to more profitable growth.
  33. 33. Justin Chen Sales pipeline and revenue Watson Analytics analyzes the current pipeline conditions, identifies performance gaps, and predicts which deals have the highest chance of closing and which are at risk. Justin can use these factors to develop more accurate revenue forecasts.
  34. 34. Visit Watson Analytics on the web to learn more and sign up. What’s your story? watsonanalytics.com #WatsonAnalytics

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