SlideShare ist ein Scribd-Unternehmen logo
1 von 50
Downloaden Sie, um offline zu lesen
Source: Placeholder text.
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
Katarzyna Paliwoda
Partner
Central & Eastern Europe
5
Mobile Advertising ValueA new way to attract attention and build your brand
Mechanized
Production
Mass
Production
Automated
Production
4th Industrial
Revolution
TO
2003
5B
GB
FROM
The beginning of time
Source: Wikibon Data Footprint, January 2013
The 3-second-audition
Growth
Time
X
Y Z
A
B
A New Era of Disruption
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
11
Source: 1,2 GfK EMEA country profile study, Poland, December 2015
People navigate the offline world with mobile
More than 1 in 4
minutes on
mobile is spent on
Facebook and
Instagram2
3,37h+per day on mobile1
1.9B
on Facebook
each month
1.2B
on Whatsapp
each month
1.2B
on Messenger
each month
700M
on Instagram
each month
Source: Facebook internal data, Q2 2016
​Understanding real results
drives real business growth
Proxy metric
Cookies
only
Clicks
CPM
True value
People
Brand Lift
True ROAS
and ROI
Metrics That Matter
16
Source: CPG Campaign measured by GfK GXL, 2016
M17-35
Facebook
94%
Online other
29.5%TV
17.6%
Facebook is the most efficient in delivering contacts to
the intended audience
NO CORRELATION TO ROI
Source: Placeholder text.
Nielsen NetEffect meta analysis discovered ...
​-.07%
Clicks do not drive sales / ROI
​correlation between Click Through
Rate (CTR) and increased ROI
T H E R E I S A
Source:	Nielsen	NetEffect meta	analysis,	February,	2016.
Source: https://atlassolutions.com/2014/12/18/atlas-insights-series-most-conversions-occur-without-a-click/
90%
Of purchasers never
clicked on an ad
Most sales happen without a click
Source: Placeholder text.
Clicks aren’t a good
proxy for brand results
T H E R E I S N O S I G N I F I C A N T
R E L AT I O N S H I P B E T W E E N C L I C K
T H R O U G H RAT E ( C T R ) A N D A N Y
N I E LS E N B RA N D E F F E C T M E T R I C S
Source: Nielsen BrandEffect meta-analysis of 478 online global campaigns that ran between Oct 2014 – April 2015
A D R E C A L L
B R A N D
AWA R E N E S S
P U R C H A S E
I N T E N T
-20
0
20
40
60
80
100
0 2 4 6 8
%PointLift
CTR (%)
-40
-20
0
20
40
60
80
100
0 2 4 6 8
%PointLift
CTR (%)
-60
-40
-20
0
20
40
60
80
100
0 2 4 6 8
%PointLift
CTR (%)
​Correlation is less than 1%
Source: Placeholder text.
Measuring the wrong metrics costs
advertisers more
​more expensive than
the 50% of users that
are least clicky
Source: Facebook Marketing Science, internal data, US Mobile News Feed, 28 day average, July, 2016
​5.5x
C l i c k y
u s e r s a r e
Avg. cost per outcome:
Facebook only
Avg. cost per outcome:
Facebook, Instagram
and the Audience
Network
Costperoutcome
Time Elapsed
Tip 6
Decrease CPMs: choose Placement Optimisation.
What KPI’s should we focus on?
AWARENESS
INTEREST &
CONSIDERATION
INTENT
ACTION
BROAD REACH,
LOWER FREQUENCY
MORE TARGETED REACH,
HIGHER FREQUENCY
​HOW TO BUY
26
Achieving Business Objectives by buying in the right way
How to buy FB & IG for RB Brands in the Auction
S T E P 1
S T E P 2
No.
27
seconds
2.5
seconds
1.7
Source: Facebook data, Q3 2015
28
13msto identify it
We only need to
see an image for
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
60,000times faster than words
The human brain
processes images
Source: "Neuro Mobile" by SalesBrain (study of 70 US adults, aged 18-49, commissioned by Facebook), May 2015
82%
higher attention for a video
advert viewed on a
smartphone compared
to TV
THE QUALITY OF ATTENTION ON MOBILE IS HIGHER
Similarly,distraction was 79% lower on
a smartphone screen than on a TV
On average, Facebook users
who are aged 60 or older take
2.4 times
longer
to consume content than
someone aged under 20.
Source: Global Facebook internal analysis,
data from 9 August – 8 September 2015
People consume content at different speeds
60+years of age
20years and under
No.
34
VR/AR
Text
Photos
Videos
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
94%of the time we hold and use our phone vertically
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
L U B E L L A ( P O L A N D )
Text overlay
Graphics
39
M C D O N A L D ’ S ( A U S T R A L I A )
Visual surprises
40
FELIX Sensations Extras, complete and balanced.
No wonder it’s always gone immediately.
N E S T L E
Redefining video
+383%
Ad Recall
+89%
Brand
Awareness
+60%
Top of mind
Awareness
women
42
Cats can feel if FELIX Sensations Extrasis near.Even the most relaxed cat gets up on its legs when
FELIX Sensations Extras is involved.
Even the most relaxed cat gets up on its legs when
FELIX Sensations Extras is involved.
43
“Execution is the only strategy
that consumers see.
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
Vape
I N F O R M A L
Inhale and exhale the vapour produced by an
electronic cigarette or similar device
2014
2015
Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey
Enabling
Transactions
Source: Placeholder text. 47
Attracting attention on
mobile is key to building
a brand today
494949
Thank you
Source: Placeholder text. 50

Más contenido relacionado

Ähnlich wie Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey

Facebook em Portugal 2014
Facebook em Portugal 2014Facebook em Portugal 2014
Facebook em Portugal 2014Diogo Da Silva
 
DAAT Day: Media Breakout Session 2 iGRP
DAAT Day: Media Breakout Session 2 iGRPDAAT Day: Media Breakout Session 2 iGRP
DAAT Day: Media Breakout Session 2 iGRPDAAT_TH
 
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5G3 Communications
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video Filipp Paster
 
Mobile marketing tips & tricks - faces of content
Mobile marketing   tips & tricks - faces of contentMobile marketing   tips & tricks - faces of content
Mobile marketing tips & tricks - faces of contentFaces of Content
 
APAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksAPAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksOperaMediaworks
 
The Native Advertising Frontier By Yahoo
The Native Advertising Frontier By YahooThe Native Advertising Frontier By Yahoo
The Native Advertising Frontier By Yahooservicesmobiles.fr
 
New LSA Research, LSA|15 Preview
New LSA Research, LSA|15 PreviewNew LSA Research, LSA|15 Preview
New LSA Research, LSA|15 PreviewLocalogy
 
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...Digital Megaphone
 
Facebook Video Unplugged (Turkey - 2015)
Facebook Video Unplugged (Turkey - 2015)Facebook Video Unplugged (Turkey - 2015)
Facebook Video Unplugged (Turkey - 2015)Crow Digital Marketing
 
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySocial Media Week
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCEAshish Mathur
 
Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies  - Smash ConferenceMobile First Marketing Strategies  - Smash Conference
Mobile First Marketing Strategies - Smash ConferenceRuben Quinones
 
Key publishing trends 2016
Key publishing trends 2016Key publishing trends 2016
Key publishing trends 2016Ian Gibbs
 
Key publishing trends 2016
Key publishing trends 2016Key publishing trends 2016
Key publishing trends 2016The Guardian
 
Guardian publishing trends 2016
Guardian publishing trends 2016Guardian publishing trends 2016
Guardian publishing trends 2016Jess Morton
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing WorldInside Social
 

Ähnlich wie Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey (20)

MEPRA Facebook & Social Media Evaluation Presentation
MEPRA Facebook & Social Media Evaluation Presentation MEPRA Facebook & Social Media Evaluation Presentation
MEPRA Facebook & Social Media Evaluation Presentation
 
Facebook em Portugal 2014
Facebook em Portugal 2014Facebook em Portugal 2014
Facebook em Portugal 2014
 
DAAT Day: Media Breakout Session 2 iGRP
DAAT Day: Media Breakout Session 2 iGRPDAAT Day: Media Breakout Session 2 iGRP
DAAT Day: Media Breakout Session 2 iGRP
 
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
True Retail Innovators & Disruptors: Who Is Ahead Of The Times #RIC5
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive Video
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
 
Mobile marketing tips & tricks - faces of content
Mobile marketing   tips & tricks - faces of contentMobile marketing   tips & tricks - faces of content
Mobile marketing tips & tricks - faces of content
 
APAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera MediaworksAPAC Mobile First Insights Report - Opera Mediaworks
APAC Mobile First Insights Report - Opera Mediaworks
 
The Native Advertising Frontier By Yahoo
The Native Advertising Frontier By YahooThe Native Advertising Frontier By Yahoo
The Native Advertising Frontier By Yahoo
 
New LSA Research, LSA|15 Preview
New LSA Research, LSA|15 PreviewNew LSA Research, LSA|15 Preview
New LSA Research, LSA|15 Preview
 
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...
Nick Kinports: The News Feed Economy – Connecting with patients, providers, a...
 
Digital Landscape
Digital LandscapeDigital Landscape
Digital Landscape
 
Facebook Video Unplugged (Turkey - 2015)
Facebook Video Unplugged (Turkey - 2015)Facebook Video Unplugged (Turkey - 2015)
Facebook Video Unplugged (Turkey - 2015)
 
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer JourneySMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
SMWNYC 2017 - L2 - Leveraging Social Platforms Along the Entire Customer Journey
 
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCETHE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
THE FUTURE OF RETAIL 2018: ARTIFICIAL INTELLIGENCE
 
Mobile First Marketing Strategies - Smash Conference
Mobile First Marketing Strategies  - Smash ConferenceMobile First Marketing Strategies  - Smash Conference
Mobile First Marketing Strategies - Smash Conference
 
Key publishing trends 2016
Key publishing trends 2016Key publishing trends 2016
Key publishing trends 2016
 
Key publishing trends 2016
Key publishing trends 2016Key publishing trends 2016
Key publishing trends 2016
 
Guardian publishing trends 2016
Guardian publishing trends 2016Guardian publishing trends 2016
Guardian publishing trends 2016
 
11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World11 Trends That Are Changing the Marketing World
11 Trends That Are Changing the Marketing World
 

Último

The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfdogden2
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...Sandy Millin
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptxmary850239
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxDr. Santhosh Kumar. N
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.docdieu18
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxDr. Santhosh Kumar. N
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxiammrhaywood
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacySumit Tiwari
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptxmary850239
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhatriParmar
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptBanaras Hindu University
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargavJitendra Bhargav
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey designBalelaBoru
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptxmary850239
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptxGOWSIKRAJA PALANISAMY
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudDr. Bruce A. Johnson
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxDhatriParmar
 

Último (20)

The First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdfThe First National K12 TUG March 6 2024.pdf
The First National K12 TUG March 6 2024.pdf
 
t-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodologyt-test Parametric test Biostatics and Research Methodology
t-test Parametric test Biostatics and Research Methodology
 
2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...2024.03.16 How to write better quality materials for your learners ELTABB San...
2024.03.16 How to write better quality materials for your learners ELTABB San...
 
3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx3.12.24 Freedom Summer in Mississippi.pptx
3.12.24 Freedom Summer in Mississippi.pptx
 
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptxMetabolism , Metabolic Fate& disorders of cholesterol.pptx
Metabolism , Metabolic Fate& disorders of cholesterol.pptx
 
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
30-de-thi-vao-lop-10-mon-tieng-anh-co-dap-an.doc
 
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptxMetabolism of  lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
Metabolism of lipoproteins & its disorders(Chylomicron & VLDL & LDL).pptx
 
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptxAUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
AUDIENCE THEORY - PARTICIPATORY - JENKINS.pptx
 
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in PharmacyASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
ASTRINGENTS.pdf Pharmacognosy chapter 5 diploma in Pharmacy
 
3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx3.14.24 Gender Discrimination and Gender Inequity.pptx
3.14.24 Gender Discrimination and Gender Inequity.pptx
 
Dhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian PoeticsDhavni Theory by Anandvardhana Indian Poetics
Dhavni Theory by Anandvardhana Indian Poetics
 
Material Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.pptMaterial Remains as Source of Ancient Indian History & Culture.ppt
Material Remains as Source of Ancient Indian History & Culture.ppt
 
POST ENCEPHALITIS case study Jitendra bhargav
POST ENCEPHALITIS case study  Jitendra bhargavPOST ENCEPHALITIS case study  Jitendra bhargav
POST ENCEPHALITIS case study Jitendra bhargav
 
Least Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research MethodologyLeast Significance Difference:Biostatics and Research Methodology
Least Significance Difference:Biostatics and Research Methodology
 
Quantitative research methodology and survey design
Quantitative research methodology and survey designQuantitative research methodology and survey design
Quantitative research methodology and survey design
 
3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx3.12.24 The Social Construction of Gender.pptx
3.12.24 The Social Construction of Gender.pptx
 
UNIT I Design Thinking and Explore.pptx
UNIT I  Design Thinking and Explore.pptxUNIT I  Design Thinking and Explore.pptx
UNIT I Design Thinking and Explore.pptx
 
ANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research MethodologyANOVA Parametric test: Biostatics and Research Methodology
ANOVA Parametric test: Biostatics and Research Methodology
 
LEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced StudLEAD6001 - Introduction to Advanced Stud
LEAD6001 - Introduction to Advanced Stud
 
Alamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptxAlamkara theory by Bhamaha Indian Poetics (1).pptx
Alamkara theory by Bhamaha Indian Poetics (1).pptx
 

Digital Day 2017: Katarzyna Paliwoda - Mobile - building meaningful connections at every stage of consumer journey