Penetrace By Henning Tunsli, IAB frukostseminarium 16 december
1. Monitoring Return on Marketing Investments
IAB / 16. December 2009
Penetrace AS ved Henning Tunsli
+47 92803069
henning@penetrace.com
2. Sales
No search
Perception study
No benchmark's
Time consuming evaluation
Media performance Web statistics Useless for statistical analysis
3. Retailer Food Internet Retailer IT Shopping Mall Giant Telecom Retailer Farmacy Finance & Insurance
Let’s build a marketing decision tool!
A learning tool All data in one place
A benchmark tool One page overview
A decision tool My benchmarks
A monitor Team access
4. My Campaign Library
Recall, motivation, intention, ...
Perception Data
Season, competition, PR image, ...
Context Data
Sales, web, call, word of mouth...
What?
Effect Data
Type, product, target, objective...
Campaign Info.
Central KPI database
Sophisticated benchmarks
Open 24/7
A complete arhcive
Best Practice
Cross countries
Available now
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5. Benchmarking
VS
Campaign 1 Campaign 2
Internal benchmark
Average 1
Category benchmark
Average 2
Regional benchmark
Average 3
Brand benchmark
Average 4
A complete arhcive
Cross countries
Available now
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6. Campaign Monitor Brand Monitor Penelytics
benchmark campaigns benchmark brands/regions/markets personal performance moniotor
short term effects long term effects ROMI indicators
My Campaigns
My Campaigns
Effect Data Survey Data Context Data
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