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Iabc london naught&nice_comms2016

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Iabc london naught&nice_comms2016

  1. 1. eason’s reetings from IABC London
  2. 2. IABC London’s Naughty & NICE Communications of 2016 List
  3. 3. Nice • Innovation Works “The IN Crowd” crowdsourcing fundraising campaign
  4. 4. Naughty • Apple calling the removal of the audio port on the iphone "courage"
  5. 5. Nice • Canada's Syrian refugee resettlement program
  6. 6. Naughty • Trudeau's elbowgate incident AND the media and opposition parties' overzealous response
  7. 7. Nice • The Tragically Hip and Gord Downie's announcement of his illness, farewell concert tour and his efforts to help shed light on Indigenous People of Canada and residential schools
  8. 8. Naughty • Montreal's Christmas Tree Is Being Mocked Around The World
  9. 9. Nice • Skittles vs Donald Trump Jr • Donald Trump Jr compared refugees to a bowl of Skittles in a Twitter post, it prompted a sour response from the sweet maker. • He tweeted:“If I had a bowl of Skittles and I told you just three would kill you. Would you take a handful? That’s our Syria refugee problem.” • But Wrigley, which owns the Skittles brand, was obviously not eager to be used as a symbol of immigration control. • It released the perfect response: “Skittles are candy. Refugees are people.”
  10. 10. Naughty • Melania Trump’s speech that veered off course and caused an uproar
  11. 11. Nice • Michelle Obama's speech after the Trump “Access Hollywood” video was released • "This is not something that we can ignore," Obama, who never actually referenced Trump's name in her speech, explained. "It's not something we can just sweep under the rug as just another disturbing footnote in a sad election season. This wasn't just 'locker room banter.' This was a powerful individual speaking freely and openly about sexually predatory behavior."
  12. 12. Naughty • President-elect Donald J. Trump's entire presidential campaign puts him at the top of the naughty communications list. Arguably Trump's comms tactics were brilliant. They achieved the business objective. But they compromised the code of ethics that professional communicators uphold: honesty, integrity, respect for diverse cultures, not using confidential information for your own benefit, etc.
  13. 13. Nice • Trump and Kellyanne Conway • President-elect Donald J. Trump's campaign that rallied apathetic and disengaged Americans to vote, and to vote for "the [billionaire] underdog," would be worthy of a Gold Quill -- if ethics weren't among the criteria. His use of plain language, complete dismissal of political correctness or political verbiage and the reinvention of himself as "an average American" scored him the oval office. Love him or hate him, it's hard to argue with those results.
  14. 14. Naughty • London Mayor Matt Brown
  15. 15. Nice • SickKids Foundation's VS. campaign - sick isn't weak
  16. 16. Join us January 26

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