Presentation by Taryn Baranowski and Brooke Browne, Neighborhood Centers Inc, to IABC Houston, 18 November 2010

1. The FLIP side to
telling your story
the Neighborhood
Centers Inc. experience…

2. Neighborhood Centers Inc.

3. stories
Who we are
as an
organization
The individual
narratives of
our clients

4. What changed for us?

5. Stories of Transformation
We changed who we are as an
organization
We needed to create better
connections and ways to reach
outward
We needed to increase community
awareness
And engage donors
And create ambassadors

6. How to Flip It.

7. Putting it to Use

8. Enhancing Communication
Effectiveness

9. Engaging Supporters

10. Micro Fundraising

11. Sharing Short Stories

12. Internal Buzz

13. Social Media

14. What Makes a Good Video?
Copyright © 2009 Neighborhood Centers Inc.
You’re engaged and entranced by the video you
watch because they’re:
Fast-paced with short clips
Emotionally-charged
Usually under 7 minutes

15. To Flip or Not to Flip?
Copyright © 2009 Neighborhood Centers Inc.
The Flip is best
for up close,
smaller events
or filming
specifically for
the camera.

16. To Flip or Not to Flip?
Copyright © 2009 Neighborhood Centers Inc.
Up close and
personal!

17. Panning
Copyright © 2009 Neighborhood Centers Inc.
Move the camera twice as slow as you think you should –
What you see on the screen isn’t a good indication of how it
ends up recording.
Instead of panning or walking while recording, could you
stop recording and start again?

18. Stabilize it!
Copyright © 2009 Neighborhood Centers Inc.
The Flip has no stabilization.
2 Best Ways to Avoid Shaking:
Hold your wrist with your other hand….
or purchase a small tripod and hold it from the
bottom if you can’t set it down.

19. Zooming
Copyright © 2009 Neighborhood Centers Inc.
Use the same principal as still cameras, get as close as you
can before you use the zoom.
Zoom on the regular models is too fast and clumsy, like
when you pan.
To Zoom or not to Zoom?

20. Lead In and Lead Out
Copyright © 2009 Neighborhood Centers Inc.
Give yourself a few seconds of recording at the beginning
and end for editing.
If someone’s going to speak, start recording a 3-5 seconds
before.
It’s easier to trim the beginning and ends then to not have a
proper lead for transitions, like fading-in.

21. Short Bursts
Copyright © 2009 Neighborhood Centers Inc.
Stop recording between shots or moments, rather than continuing to
record.
Example – During a Talent Show, record each act as a separate clip.
When reviewing your clips in FlipShare, you’ll understand why!