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Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
HEALTH	
  DATA	
  MANAGEMENT	
  IN	
  THE	
  CLOUD	
  
	
  
	
  OR	
  
	
  
EVERYTHING	
  I	
  KNOW	
  ABOUT	
  TECHNOLOGY	
  
PROJECTS	
  I	
  LEARNED	
  FROM	
  WATCHING	
  	
  
STAR	
  TREK	
  RE-­‐RUNS	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
2	
  
	
  
Topics	
  
	
  
v  Context	
  –	
  Background	
  on	
  Eliza	
  
v  Eliza’s	
  Experience	
  with	
  AWS	
  
v  Lessons	
  Learned	
  
v  Q&A	
  
	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
3	
  
Automated,	
  interacDve	
  outreach	
  that	
  uses	
  data-­‐driven	
  
approaches	
  to	
  engage	
  people	
  in	
  conversaDons	
  that	
  drive	
  
healthier	
  behavior.	
  	
  
	
  
Our	
  clients	
  measure	
  it	
  in	
  terms	
  of	
  healthier,	
  beKer	
  informed	
  
members	
  resulDng	
  in	
  improved	
  clinical	
  outcomes,	
  reduced	
  
costs,	
  increased	
  revenues,	
  and	
  higher	
  brand	
  loyalty.	
  	
  	
  
	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
Delivering	
  the	
  highest	
  levels	
  of	
  performance	
  and	
  flexibility	
  	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
5	
  
Unique	
  and	
  predicQve	
  data	
  assets	
  
B E N C H M A R K 	
   P E R F O R M A N C E 	
  
S E G M E N T 	
   P O P U L A T I O N 	
   	
  
P R E D I C T 	
   B E H A V I O R 	
  
I D E N T I F Y 	
   A R E A S 	
   F O R 	
   I M P R O V E M E N T 	
   	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
6	
  
	
  
Current	
  CharacterisQcs	
  and	
  Trends	
  
	
  
v  Current	
  CharacterisDcs	
  
o  MulD-­‐channel,	
  rules	
  driven,	
  member	
  centric	
  
o  High	
  volume,	
  with	
  significant	
  variability/bursts	
  
o  Tight	
  integraDon	
  with	
  customer	
  systems	
  and	
  processes	
  
o  Very	
  high	
  expectaDons	
  for	
  quality,	
  responsiveness,	
  upDme	
  
v  Trends	
  and	
  Demands	
  
o  Eliza,	
  customer,	
  and	
  now	
  third	
  party	
  data	
  
o  3600	
  member	
  views,	
  flexible	
  dashboards,	
  benchmarking	
  
o  The	
  what	
  AND	
  the	
  who	
  
o  ConDnued	
  high	
  growth	
  with	
  higher	
  expectaDons….	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
7	
  
Memories….	
  
Contact	
  Manager	
  
SBC	
  
Phone	
  
Switch	
  
ESR	
  
User	
  Jobs	
  
Server	
  
Report	
  
Server	
  
Member	
  MGR	
  
Job	
  Init	
  Service	
  
Transcriber	
  
Rules	
  
Engines	
  
ApplicaQon	
  
Coordinator	
  
Names	
  	
  
NAS	
  	
  
Call	
  	
  
Host	
  
Call	
  	
  
Host	
  
Call	
  	
  
Host	
  
Call	
  	
  
Host	
  
User	
  
Jobs	
  
App	
  Code	
  
Deploy	
  
Server	
  	
  
App	
  Ext.	
  
EID	
  
ApplicaQons	
  
WAVs	
  
Logs	
  
Invite	
  
Invite	
  
Sessions	
  
Inbound	
  	
  
Invite	
  
Refer	
  (ext+uid)	
  
Refer	
  
inbound	
  Invite	
  
With	
  app	
  info	
  
(parameters	
  
Voice	
  
Sessions	
  
Cube	
  
Procs	
  
Data	
  
Extract	
  
System	
  
Portal	
  
Cube	
  
AnalyQc	
  
Cube	
  
Billing	
  
Cube	
  
Web	
  Service	
  
App	
  
Framework	
  
Web	
  
Services	
  
config	
  config	
   App	
  
Coordinator	
  
Web	
  
Services	
  
Sessions	
  
User	
  
Jobs	
  
Voice	
  
Sessions	
  Data	
  
Portal/ReporQng	
  
DES	
  Tool	
  
Billing	
  Tool	
   AnalyQcs	
  
Report	
  
Extracts	
  
Batch	
  
Input	
  
Real	
  
Time	
  
Input	
  
network	
  
MEP	
  Bulk	
  Email	
  
Call	
  Data	
  
TTS	
  
Prompt	
  Request	
   Prompt	
  	
  
Engagement	
  
Engine	
  
Data	
  
Warehouse	
  
Staging	
  
User	
  Data	
  Files	
  
Sessions	
  Wave	
  
Prompt	
  Recording	
  
(Sputnik)	
  
Prompt	
  	
  
NAT	
  
Higgins	
  
DFs	
   DFs	
  
DFs	
  
SS01	
  
Tumbleweed	
  
AS2	
  
ED	
  
SVC.	
  
ED	
  repository	
  
ESR	
  
Config	
  
SVC.	
  
RTNS	
  
MQ	
  
Telco	
  config	
  
TBD	
  
Names	
  
Blacklist	
  
Transfer	
  
DB	
  
PGP	
  
PGP1	
  
User	
  Data	
  
User	
  Data	
  
User	
  
Config	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
8	
  
Eliza’s	
  Plaaorm	
  on	
  AWS	
  -­‐	
  Goals	
  
v  Simplify	
  delivery	
  of	
  real	
  Dme	
  operaDons	
  reporDng	
  and	
  alerDng	
  
v  Support	
  flexible	
  reports	
  and	
  analyDc	
  dashboards	
  
o  Rapid	
  creaDon	
  of	
  new	
  views,	
  alternaDve	
  formats,	
  adding	
  and	
  removing	
  filters,	
  measures,	
  etc.	
  
o  AddiDon/placement	
  of	
  widgets	
  for	
  threshold	
  se^ng,	
  date	
  selecDon,	
  case	
  management,	
  other	
  funcDons	
  
o  Flexible,	
  extensible	
  data	
  model	
  
o  Member	
  centric	
  profiles	
  
o  Import,	
  storage,	
  and	
  management	
  of	
  both	
  Eliza	
  and	
  non-­‐Eliza	
  data	
  
o  “3600	
  paDent	
  view”	
  
v  Improved	
  security	
  and	
  reliability	
  
o  Data	
  fully	
  encrypted	
  in	
  transit	
  (SSL)	
  and	
  at	
  rest	
  (256	
  bit	
  AES)	
  without	
  sacrificing	
  performance	
  
o  Fewer	
  systems,	
  fewer	
  hands/eyes	
  on	
  data,	
  wide	
  area	
  data	
  replicaDon	
  in	
  real-­‐Dme	
  
v  Improved	
  quality	
  of	
  interacDons	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
9	
  
Eliza’s	
  Plaaorm	
  on	
  AWS	
  
Availability Zone A Availability Zone n
Eliza Services
(Metras)
Auto Scaling
VM’s
Auto Scaling
VM’s
Amazon DynamoDB
Amazon Simple Queue
Service
Amazon Simple Storage Service
ELB with SSL
Termination
Virtual Private
Gateway
Internet
Gateway
Internet
Eliza	
  Call	
  Host	
  
Cloud
Web Service
Client
FTP Server
Management Tools
Eliza Services
(Metras)
Eliza PhD
Eliza	
  Corp	
  Architecture	
  Diagram	
  –	
  Service	
  Level	
  View
Amazon Route 53
DNS
Encrypted Data Stores
Cloud
	
  Boundary
Private	
  Subnet Private	
  Subnet
Redshift
Cluster
Redshift
Cluster
Key
EC2
Instance
HTTPS	
  Connection
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
10	
  
Member	
  profile:	
  complete	
  contact	
  drilldown	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
11	
  
Member	
  profile:	
  drilldown	
  into	
  specific	
  outreach	
  details	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
12	
  
AcQve	
  Monitoring	
  soluQon	
  tracks	
  projected	
  gap	
  closures	
  
v  Offers	
  insight	
  into	
  member	
  
behavior	
  beyond	
  tradiDonal	
  claims	
  
data	
  
v  Member-­‐level	
  	
  
v  A^tudes	
  
v  MoDvaDons	
  
v  Barriers	
  	
  
v  Clearly	
  idenDfies	
  non-­‐compliant	
  
members	
  who	
  can	
  -­‐	
  with	
  a	
  liKle	
  
extra	
  encouragement	
  -­‐	
  close	
  gaps	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
13	
  
OperaQonal	
  Metrics:	
  Outages,	
  Bugs,	
  and	
  Costs,	
  Oh	
  My….	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
14	
  
	
  
Lessons	
  Learned	
  
	
  
v  Technology	
  
v  People	
  and	
  Process	
  
v  Vendors,	
  Contracts,	
  and	
  Costs	
  
v  Customers	
  
vs.	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
15	
  
	
  
Lessons	
  Learned	
  
	
  
v  Technology	
  
o  The	
  sojware	
  is	
  the	
  infrastructure	
  
o  Architecture:	
  design	
  for	
  failure	
  
o  The	
  benefits	
  of	
  frequent,	
  early	
  mistakes	
  
o  Distributed	
  data	
  is	
  “eventually”	
  consistent	
  
o  Data	
  access	
  paKerns	
  (really)	
  maKer	
  
o  Some	
  cloud	
  services	
  are	
  more	
  equal	
  than	
  others	
  
o  Pay	
  close	
  aKenDon	
  to	
  the	
  roadmap	
  of	
  the	
  vendor	
  you	
  choose	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
16	
  
	
  
Lessons	
  Learned	
  
	
  
v  People	
  and	
  Process	
  
o  Agile	
  and	
  DevOps	
  
o  Vendor	
  training	
  programs	
  are	
  actually	
  preKy	
  good	
  
o  Not	
  all	
  tech	
  staff	
  will	
  be	
  willing	
  or	
  able	
  to	
  make	
  the	
  move	
  (especially	
  in	
  IT	
  and	
  SQL	
  areas)	
  
o  Spend	
  more	
  Dme	
  than	
  you	
  think	
  you	
  need	
  to	
  on	
  architecture	
  	
  
o  Spend	
  more	
  Dme	
  than	
  you	
  think	
  you	
  need	
  to	
  explaining	
  the	
  vision,	
  and	
  the	
  roles	
  and	
  responsibiliDes	
  needed	
  
to	
  get	
  there	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
17	
  
	
  
Lessons	
  Learned	
  
	
  
v  Vendors,	
  Contracts,	
  and	
  Costs	
  
o  Amazon	
  does	
  not	
  negoDate….	
  
o  But	
  price	
  is	
  not	
  an	
  issue,	
  its	
  come	
  down	
  nineteen	
  Dmes	
  since	
  we	
  started	
  the	
  project….	
  
o  ….but	
  other	
  terms	
  can	
  be	
  an	
  issue	
  
o  You	
  will	
  be	
  required	
  to	
  use	
  dedicated	
  instances	
  
o  If	
  you	
  have	
  exisDng	
  vendors,	
  be	
  prepared	
  for	
  squirrely	
  behavior	
  
o  Feed	
  your	
  inner	
  bean	
  counter	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
18	
  
	
  
Lessons	
  Learned	
  
	
  
v  Customers	
  
o  Actually	
  more	
  open	
  to	
  the	
  idea	
  than	
  we	
  thought	
  
o  But	
  they	
  expect	
  that	
  you’ve	
  done	
  your	
  homework	
  
o  Many	
  will	
  require	
  a	
  deep	
  dive	
  review	
  on	
  your	
  architecture,	
  security/privacy	
  controls,	
  audits,	
  and	
  DRP	
  
o  Cloud	
  ops	
  must	
  be	
  integrated	
  into	
  your	
  informaDon	
  security	
  management	
  system,	
  just	
  like	
  in-­‐house	
  
resources	
  
o  Be	
  prepared	
  to	
  address	
  reports/headlines	
  about	
  provider	
  outages	
  
o  Be	
  prepared	
  to	
  answer	
  the	
  price	
  discounDng	
  quesDon	
  
Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation
19	
  
Epilogue	
  

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Eliza's AWS Experience for Health Data Management

  • 1. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation HEALTH  DATA  MANAGEMENT  IN  THE  CLOUD      OR     EVERYTHING  I  KNOW  ABOUT  TECHNOLOGY   PROJECTS  I  LEARNED  FROM  WATCHING     STAR  TREK  RE-­‐RUNS  
  • 2. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 2     Topics     v  Context  –  Background  on  Eliza   v  Eliza’s  Experience  with  AWS   v  Lessons  Learned   v  Q&A    
  • 3. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 3   Automated,  interacDve  outreach  that  uses  data-­‐driven   approaches  to  engage  people  in  conversaDons  that  drive   healthier  behavior.       Our  clients  measure  it  in  terms  of  healthier,  beKer  informed   members  resulDng  in  improved  clinical  outcomes,  reduced   costs,  increased  revenues,  and  higher  brand  loyalty.        
  • 4. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation Delivering  the  highest  levels  of  performance  and  flexibility    
  • 5. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 5   Unique  and  predicQve  data  assets   B E N C H M A R K   P E R F O R M A N C E   S E G M E N T   P O P U L A T I O N     P R E D I C T   B E H A V I O R   I D E N T I F Y   A R E A S   F O R   I M P R O V E M E N T    
  • 6. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 6     Current  CharacterisQcs  and  Trends     v  Current  CharacterisDcs   o  MulD-­‐channel,  rules  driven,  member  centric   o  High  volume,  with  significant  variability/bursts   o  Tight  integraDon  with  customer  systems  and  processes   o  Very  high  expectaDons  for  quality,  responsiveness,  upDme   v  Trends  and  Demands   o  Eliza,  customer,  and  now  third  party  data   o  3600  member  views,  flexible  dashboards,  benchmarking   o  The  what  AND  the  who   o  ConDnued  high  growth  with  higher  expectaDons….  
  • 7. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 7   Memories….   Contact  Manager   SBC   Phone   Switch   ESR   User  Jobs   Server   Report   Server   Member  MGR   Job  Init  Service   Transcriber   Rules   Engines   ApplicaQon   Coordinator   Names     NAS     Call     Host   Call     Host   Call     Host   Call     Host   User   Jobs   App  Code   Deploy   Server     App  Ext.   EID   ApplicaQons   WAVs   Logs   Invite   Invite   Sessions   Inbound     Invite   Refer  (ext+uid)   Refer   inbound  Invite   With  app  info   (parameters   Voice   Sessions   Cube   Procs   Data   Extract   System   Portal   Cube   AnalyQc   Cube   Billing   Cube   Web  Service   App   Framework   Web   Services   config  config   App   Coordinator   Web   Services   Sessions   User   Jobs   Voice   Sessions  Data   Portal/ReporQng   DES  Tool   Billing  Tool   AnalyQcs   Report   Extracts   Batch   Input   Real   Time   Input   network   MEP  Bulk  Email   Call  Data   TTS   Prompt  Request   Prompt     Engagement   Engine   Data   Warehouse   Staging   User  Data  Files   Sessions  Wave   Prompt  Recording   (Sputnik)   Prompt     NAT   Higgins   DFs   DFs   DFs   SS01   Tumbleweed   AS2   ED   SVC.   ED  repository   ESR   Config   SVC.   RTNS   MQ   Telco  config   TBD   Names   Blacklist   Transfer   DB   PGP   PGP1   User  Data   User  Data   User   Config  
  • 8. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 8   Eliza’s  Plaaorm  on  AWS  -­‐  Goals   v  Simplify  delivery  of  real  Dme  operaDons  reporDng  and  alerDng   v  Support  flexible  reports  and  analyDc  dashboards   o  Rapid  creaDon  of  new  views,  alternaDve  formats,  adding  and  removing  filters,  measures,  etc.   o  AddiDon/placement  of  widgets  for  threshold  se^ng,  date  selecDon,  case  management,  other  funcDons   o  Flexible,  extensible  data  model   o  Member  centric  profiles   o  Import,  storage,  and  management  of  both  Eliza  and  non-­‐Eliza  data   o  “3600  paDent  view”   v  Improved  security  and  reliability   o  Data  fully  encrypted  in  transit  (SSL)  and  at  rest  (256  bit  AES)  without  sacrificing  performance   o  Fewer  systems,  fewer  hands/eyes  on  data,  wide  area  data  replicaDon  in  real-­‐Dme   v  Improved  quality  of  interacDons  
  • 9. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 9   Eliza’s  Plaaorm  on  AWS   Availability Zone A Availability Zone n Eliza Services (Metras) Auto Scaling VM’s Auto Scaling VM’s Amazon DynamoDB Amazon Simple Queue Service Amazon Simple Storage Service ELB with SSL Termination Virtual Private Gateway Internet Gateway Internet Eliza  Call  Host   Cloud Web Service Client FTP Server Management Tools Eliza Services (Metras) Eliza PhD Eliza  Corp  Architecture  Diagram  –  Service  Level  View Amazon Route 53 DNS Encrypted Data Stores Cloud  Boundary Private  Subnet Private  Subnet Redshift Cluster Redshift Cluster Key EC2 Instance HTTPS  Connection
  • 10. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 10   Member  profile:  complete  contact  drilldown  
  • 11. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 11   Member  profile:  drilldown  into  specific  outreach  details  
  • 12. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 12   AcQve  Monitoring  soluQon  tracks  projected  gap  closures   v  Offers  insight  into  member   behavior  beyond  tradiDonal  claims   data   v  Member-­‐level     v  A^tudes   v  MoDvaDons   v  Barriers     v  Clearly  idenDfies  non-­‐compliant   members  who  can  -­‐  with  a  liKle   extra  encouragement  -­‐  close  gaps  
  • 13. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 13   OperaQonal  Metrics:  Outages,  Bugs,  and  Costs,  Oh  My….  
  • 14. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 14     Lessons  Learned     v  Technology   v  People  and  Process   v  Vendors,  Contracts,  and  Costs   v  Customers   vs.  
  • 15. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 15     Lessons  Learned     v  Technology   o  The  sojware  is  the  infrastructure   o  Architecture:  design  for  failure   o  The  benefits  of  frequent,  early  mistakes   o  Distributed  data  is  “eventually”  consistent   o  Data  access  paKerns  (really)  maKer   o  Some  cloud  services  are  more  equal  than  others   o  Pay  close  aKenDon  to  the  roadmap  of  the  vendor  you  choose  
  • 16. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 16     Lessons  Learned     v  People  and  Process   o  Agile  and  DevOps   o  Vendor  training  programs  are  actually  preKy  good   o  Not  all  tech  staff  will  be  willing  or  able  to  make  the  move  (especially  in  IT  and  SQL  areas)   o  Spend  more  Dme  than  you  think  you  need  to  on  architecture     o  Spend  more  Dme  than  you  think  you  need  to  explaining  the  vision,  and  the  roles  and  responsibiliDes  needed   to  get  there  
  • 17. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 17     Lessons  Learned     v  Vendors,  Contracts,  and  Costs   o  Amazon  does  not  negoDate….   o  But  price  is  not  an  issue,  its  come  down  nineteen  Dmes  since  we  started  the  project….   o  ….but  other  terms  can  be  an  issue   o  You  will  be  required  to  use  dedicated  instances   o  If  you  have  exisDng  vendors,  be  prepared  for  squirrely  behavior   o  Feed  your  inner  bean  counter  
  • 18. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 18     Lessons  Learned     v  Customers   o  Actually  more  open  to  the  idea  than  we  thought   o  But  they  expect  that  you’ve  done  your  homework   o  Many  will  require  a  deep  dive  review  on  your  architecture,  security/privacy  controls,  audits,  and  DRP   o  Cloud  ops  must  be  integrated  into  your  informaDon  security  management  system,  just  like  in-­‐house   resources   o  Be  prepared  to  address  reports/headlines  about  provider  outages   o  Be  prepared  to  answer  the  price  discounDng  quesDon  
  • 19. Proprietary and Confidential to Eliza Corporation. Copying or distribution by any method is prohibited without prior authorization from Eliza Corporation 19   Epilogue