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What is Blitzscaling - Tăng trưởng thần tốc là gì?

Tìm hiểu về blitzscaling, tăng trưởng thần tốc. Đây là bản tóm tắc được thực hiện bởi Huỳnh Hữu Tài, dịch giả của cuốn sách này. Tìm hiểu cuốn sách tại đây: https://amzn.to/2ImspwD

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What is Blitzscaling - Tăng trưởng thần tốc là gì?

  1. 1. Blitzscaling Prepared by: Huỳnh Hữu Tài Email: tai@wetransform.vn
  2. 2. Author of Blitzscaling http://Wetransform.vn
  3. 3. What is blitzscaling? Blitzscaling is the pursuit of rapid growth by prioritizing speed over efficiency in an environment of uncertainty. http://Wetransform.vn
  4. 4. THE TYPES OF SCALING http://Wetransform.vn
  5. 5. Why blitzscale? - The reason you do this is you want to become the first company to achieve critical scale and build enduring market leadership. - Winner-take-all/Winner-take-most http://Wetransform.vn
  6. 6. Rules of Blitzscaling http://Wetransform.vn
  7. 7. Example - Amazon Amazon: blitzscale multiple times with Amazon marketplace, Amazon Web Service… http://Wetransform.vn
  8. 8. All are uncertainty, what are the proven? It’s business model innovation 1. PROVEN PATTERN #1: BITS RATHER THAN ATOMS 2. PROVEN PATTERN #2: PLATFORMS 3. PROVEN PATTERN #3: FREE OR FREEMIUM 4. PROVEN PATTERN #4: MARKETPLACES 5. PROVEN PATTERN #5: SUBSCRIPTIONS 6. PROVEN PATTERN #6: DIGITAL GOODS 7. PROVEN PATTERN #7: FEEDS http://Wetransform.vn
  9. 9. 4 Key Growth Factors (1) 1. Market size 2. Distribution 3. Gross margin 4. Network effects http://Wetransform.vn
  10. 10. 4 Key Growth Factors (2) Great products are certainly a positive—but the cold and unromantic fact is that a good product with great distribution will almost always beat a great product with poor distribution. http://Wetransform.vn
  11. 11. 2 Key Growth Limiters 1. Lack of product/market fit 2. Optional Scalability http://Wetransform.vn
  12. 12. When to blitzscale? 1. When to start blitzscaling? - First-scaler advantage - Learning curve - Competition 2. When to stop blitzscaling? - Run out of overhead - Speed and momentum are not important http://Wetransform.vn
  13. 13. THE FIVE STAGES OF BLITZSCALING http://Wetransform.vn
  14. 14. Organizational Scale (OS) http://Wetransform.vn
  15. 15. OS1: Family (1) http://Wetransform.vn
  16. 16. OS1: Family (2) http://Wetransform.vn
  17. 17. OS2: The Tribe (1) http://Wetransform.vn
  18. 18. OS2: The Tribe (2) http://Wetransform.vn
  19. 19. OS2: The Tribe (3) http://Wetransform.vn
  20. 20. OS3: Village (1) http://Wetransform.vn
  21. 21. OS3: Village (2) http://Wetransform.vn
  22. 22. OS3: Village (3) http://Wetransform.vn
  23. 23. OS3: Village (4) http://Wetransform.vn
  24. 24. OS3: Village (5) http://Wetransform.vn
  25. 25. OS4: City http://Wetransform.vn
  26. 26. OS5: Nation http://Wetransform.vn
  27. 27. Hiring for Blitzscaler 1. Hire someone who is already a known quantity to at least one member of the team. 2. Bring the new executive in at a lower level initially and let the executive prove himself or herself. 3. Once the executive has earned the team’s trust and credibility, consider promoting him or her. http://Wetransform.vn
  28. 28. Blitzscaling within a larger organization 1. Leverage the existing scale 2. Iteration 3. Longevity 4. M&A http://Wetransform.vn
  29. 29. THANK YOU Huỳnh Hữu Tài tai@wetransform.vn http://Wetransform.vn http://Facebook.com/huutaivn

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