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Cisco Internet of Everything - Adtech Asia 2015

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The Internet of Everything is a $19 trillion global opportunity over the next decade: Private-sector firms can create as much as $14.4 trillion of value while cities, governments and other public-sector organizations can create $4.6 trillion.

The Internet of Everything is a $19 trillion global opportunity over the next decade: Private-sector firms can create as much as $14.4 trillion of value while cities, governments and other public-sector organizations can create $4.6 trillion.

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Cisco Internet of Everything - Adtech Asia 2015

  1. 1. Internet of Everything Huw Hopkin Demand Generation July 2015 Opportunity for Marketers
  2. 2. Cisco Confidential 2C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved.
  3. 3. Cisco Confidential 3C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. A History of Connections 170 Years Ago: Invention of the Telegraph 100 Years Ago: Invention of the Radio 70 Years Ago: First general purpose electronic computer 40 Years Ago: First Internet connection 20 Years Ago: World Wide Web TodayIntelligently Connecting People, Process, Data, and Things 2003: 0.5B Connected Devices 2005: IP Traffic: 29 exabytes 2005: First Smartphone 2008: Video Traffic: 21 exabytes 2012: 1B Smartphones 2010: 7B Connected Devices 2010: 0.5B Smartphones 2013 10B C Devic 2012: 50M Connected Cars 2011: 90M Smartmeters
  4. 4. Cisco Confidential 4C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. What exactly happened there?
  5. 5. Cisco Confidential 5C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. And a lot of…
  6. 6. Cisco Confidential 6C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Opportunity for Marketers Actionable data where needed Collect better Insights More customer usage intelligence Anonymous or identifiable Data and business rules at edge of network where decisions are made… your fridge Safe predictive insights Customer data is protected wherever it sits and used respectfully with permission to add value
  7. 7. Cisco Confidential 7C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Retail Overview 33% Recently unable to find a salesperson to help them 72% In-store issue caused of out of stock 60% Established brand preference drove sales Industry Challenges Enter store, but don’t find what they are looking for 21% Internet of Everything Opportunity Enhance the Customer Experience Increase Revenues Increase efficiency and productivity Lower Operating Costs Mitigate risk $1.5T
  8. 8. Cisco Confidential 8C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Retail Solutions Infographic Monitor traffic flow and stock outs Manage Supply Chain Manager queue length Enable customer self service Expand the retail experience to venues Integrate external ecosystem intelligence Provide real time business decision support
  9. 9. Cisco Confidential 9C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Connected Retail Roadmap ValueCapture Innovation Impacting Shopping Experience Future Digital Media Store Experience Smart Locker CMX Digital Experience Remote Expert and Mobile Advisor Store Operations Analytics Store in a Box Shopper Insights & Personalization
  10. 10. Cisco Confidential 10C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Store in a Box CMX Digital Experience Remote Expert/ Mobile Advisor Digital Media Store Experience Retail Use Cases Business Outcome Key Capabilities Increase operational efficiency and mitigate risk  Platform for innovation and growth  Reduce costs via consolidation  Integrate store systems with ecommerce  Add cloud to store  Deliver new services Enhance shopper experience  New understanding of customer behavior  Easy, secure onboarding of mobile devices  Wayfinding  Targeted advertising and promotions in real time  Expert advice at the pont of consideration/sale  Scale staffing resources  Cross sell and upsell  Accelerate sales cycle Enhance shopper experience and drive revenue growth  More media rich environment for shoppers  Highlight products/ promotions to increase sales  Promote the brand with video and advertising Enhance shopper experience and drive revenue growth
  11. 11. Cisco Confidential 11C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Source: “The Internet of Everything: A $19 Trillion Opportunity,” Cisco Consulting Services, 2014 Cisco Calls This Opportunity the Internet of Everything (IoE) Leveraging Data into More Useful Information for Decision Making Data Delivering the Right Information to the Right Person (or Machine) at the Right Time Process Connecting People in More Relevant, Valuable Ways People Physical Devices and Objects Connected to the Internet and Each Other for Intelligent Decision Making (IoT) Things
  12. 12. Cisco Confidential 12C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Make IoE More Real to Our Customers with Relevance in Verticals and Buyer Care-Abouts Today’s TechnicalOutcomes Tomorrow’s BusinessOutcomes CEO CIO ITOT LoBs Buyers in the Mix Financial Services Mfg. Government Energy Retail Trans Healthcare Internet of Everything Internet of Things Industry Relevant Technology Solutions
  13. 13. Cisco Confidential 13C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. IoE Is Driving Exponential Change “The next big wave is going to be around the Internet of Everything. It will be implemented by combining things with processes, with business changes, with people. And, it will drive a productivity number, and a financial number, that is just mind-boggling.” – John Chambers IoE has the potential to grow global corporate profits by an estimated 21% by 2022 Firms captured just 53% of IoE’s Value at Stake for 2013, leaving $544B of unrealized value By 2020, there will be approximately 50 billion objects connected to the Internet In 2012 alone, we created more data than in the previous 5,000 years combined Globally, machine-to- machine IP traffic will grow 20-fold from 2012 to 2017 By 2014, the number of mobile-connected devices will exceed the number of people on earth An estimated 77 billion apps will be downloaded during 2014 2/3 of the world’s mobile data traffic will be video by 2015
  14. 14. Usage Statistics Drive Customer Success
  15. 15. Cisco Confidential 15C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. To Capture IoE Value, Firms Must Apply Technology in Innovative Ways... Relative Importance of IoE Enablers in Predicting Value Realized 20.2 23 27.4 29.4 0 10 20 30 Technology Infrastructure (Things) Data Process People IoE Success Will Depend on Innovative Application of Technology to Improve the “People” and “Process” Elements of the Business Percentage Source: IoE Value Index, Cisco Consulting Services, 2013
  16. 16. Cisco Confidential 16C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Active Advisor – Remote Analysis of Devices • Analyze your network health and receive personalized, actionable recommendations to improve your network function. • Compare your network against Cisco Validated Designs. • Automatically identify obsolete or end-of-support equipment. • Identify warranty and service contract status. • Improve security through timely security advisories *Source: Dimension data usage statistics of their customers 11% of devices are obsolete and could have failures that are service critical*
  17. 17. Cisco Confidential 17C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Customer Usage Stats can see Lifecycles and failure by reason Source: Dimension data usage statistics of their customers
  18. 18. Data Driven Digital/ Virtual Sales
  19. 19. Cisco Confidential 19C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. of B2B Companies say: “B2C has fundamentally changed the way we MUST interact with our clients” We See An Ever Changing Buyer of B2B buyers start their search for a solution to their problem online Most B2B purchases start in-bound, however most companies are still focusing on outbound 92% 99.5% 66% of mobile users will leave if experience is not responsive
  20. 20. • Relevant to me • Speak to my needs • Anticipate my needs • Pick up where you left off • Everywhere I am • Continuous over time Customer: Cisco: The marketing model that creates a personalized, relevant experience that delivers higher impact, value and revenue in a measurable and predictive way B2Me Value Proposition 35%-50% of sales go to the B2B vendor that responds first. -InsideSales.com B2B companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.-Forrester Research Personalized emails improve click-through rates by 14%, and conversion rates by 10%. -Aberdeen Group 66% of buyers indicate that "consistent and relevant communication provided by both sales and marketing organizations" is a key influence in choosing a solution provider. -Genius.com
  21. 21. Cisco Confidential 21C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Sales data & predictive triggers Digital listening On the Web Cisco.com web page visits and usage frequency Hotspot for Development Digital Sales Driven by Digital Insights News, Company Info
  22. 22. Cisco Confidential 22C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. How often do you sell when you can be there…virtual sales & marketing is transforming
  23. 23. Cisco Confidential 23C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Prospect Customer User Customer • Usage driven insights • Lifetime value • Key moments • Delight with predictive • Sharing and mutli- usage • One purchase moment • Lost contact • No shared user insights • Missing key moments
  24. 24. Cisco Confidential 24C97-732497-00 © 2014 Cisco and/or its affiliates. All rights reserved. Marketing Manager of Internet of Things Connected Intelligence Observes life Challenges/ Opportunities Interpretive data capability Customer value not $$
  25. 25. Thank You - Now Go and Connect the World Huw Hopkin sg.linkedin.com/in/huwhopkin

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