2. YOU JUST MIGHT BE A LINKEDIN LUDDITE OR MAYBE
YOU’RE A LINKEDIN LEADER, BUT MAKING YOUR
PROFILE TRULY SHINE IS EASY!
ALL YOU HAVE TO DO IS LOG IN
TO THE SITE AND CREATE A PROFILE, LINK UP WITH
CONNECTIONS TO CREATE YOUR PROFESSIONAL
NETWORK, AND JOIN THE MOVEMENT TO MAKE THE
DRURY NETWORK THE STRONGEST IT CAN BE!

3. LinkedIn is the fastest
growing professional
social media network.
There are over 340 million users,
and two new members join every
second!
LOG IN

4. LINKEDIN IS A POWERFUL TOOL TO BUILD A
PROFESSIONAL NETWORK
You don’t have to already be
established in your career to reap the
benefits. WHAT!?
How many times have you heard that
it’s not what you know, but who you
know?
LOG IN

5. MAKE THOSE INVALUABLE CONNECTIONS
BEFORE YOU GRADUATE – HOW?!
Step 1: Make a LinkedIn Profile
Having a profile makes it easier for potential
employers, internships, and graduate
schools to have access to your interactive
resume.
With Google’s search optimization, your
profile gets top listing when employers
search your name.
1 out of 3 professionals are on LinkedIn, and
1 in 20 profiles belong to recruiters.
LOG IN

6. NOW THAT YOU’VE GOT A PROFILE…
Step 2: Explore the Features
Join a group to see what industry
experts have to say about the field.
Conduct some company research –
they’re looking at you, only makes
sense for you to look at them.
Knowing this kind of information
before the interview gives you the
upper hand over your competition.
LOG IN

7. BUT YOU’RE ONLY A STUDENT?
LinkedIn gives students the opportunity
to brag about themselves in a way they
might not get to do in an interview.
There is an option to showcase your final
projects. Companies want to see what
you’ve done.
This option allows you to visually
illustrate your skills.
LOG IN

8. MAYBE YOU’VE ALREADY GRADUATED?
The Drury LinkedIn page
connects more than
10,500 alumni working
in place like San
Francisco, New York,
and India in some of
the fastest growing
companies like Cerner
and Expedia, Inc.
LOG IN

9. PART OF THE DRURY TEAM ALREADY?
Faculty and staff can keep in
touch with alumni and help
connect current students to
professionals in the field.
Help build your department’s
alumni network with
LinkedIn.
Share out job and internship
opportunities for recent
graduates or those looking to
change jobs.

10. Your LinkedIn profile
has a lot to say about
you. Make sure it’s
saying the right things.
LINK UP

11. MAKE SURE YOUR PROFILE SAYS THE
RIGHT THINGS
Don’t overpost – this isn’t Facebook. Limit your posts to once a
day and make sure the content is relevant and interesting.
This isn’t the forum for cat pictures.
Make your profile stand out. Make sure you add a professional
profile picture. Statistics show that people are seven times
more likely to view a profile with a picture than one without.
Make sure your headline sets you apart from the crowd. Keep is
short, relevant, informative and interesting. Catch their
attention and tell them who you are in 140 characters or
less.
LINK UP

12. SHOW, DON’T TELL
Keep updated on the latest news by
following industry leaders in your
field. If you think others in your
network will find the information
interesting, feel free to share the
content.
Make your profile dazzle by linking
projects or research to your profile.
Highlight any videos,
presentations, or documents that
show you off as a professional.
LINK UP

13. KEEP IT UPDATED
Recruiters are able to search for
candidates by location, industry,
education, and a whole host of other
factors. Make sure you are positioned
for the job you want by keeping all of
your information current. This includes
contact information as well!
View your profile as an outsider every
once in a while. Looking at it through
fresh eyes helps you see where your
strengths are and where there are
opportunities for improvement.
LINK UP

14. JOIN
Drury is all about
establishing connections,
right?
There are more than 10,000 Drury
alumni on LinkedIn. That’s 10,000
chances to connect with working
professionals that know the value of a
Drury education.

15. JOIN THE MOVEMENT AND CONNECT WITH
DRURY ON LINKEDIN – GET LINKEDUP
Alumni connections are the easiest to make,
because you already know the value of a
Drury education.
Get involved with discussions on the university
page.
Post a recommendation. Help future students
get to know Drury and what it had to offer
them. LinkedIn has become a powerful
recruiting tool for perspective students, and
your success story could be the reason they
choose DU – because Drury is awesome,
RIGHT!?
JOIN

16. SO, NOW THAT YOU’RE AN EXPERT, BECOME A
LINKEDIN LEADER AND REPRESENT THE
LINKEDUP INITIATIVE ON LINKEDIN.
MAKE SURE TO LOG IN
TO THE SITE, LINK UP WITH NETWORK
CONNECTIONS, JOIN THE MOVEMENT AND
MAKE THIS THE DRURY DIFFERENCE!

17. QUESTIONS?
CONTACT:
REGINA WATERS
DEPARTMENT OF COMMUNICATION
RWATERS@DRURY.EDU

18. STATISTIC SOURCES:
Dockweiler, S. (n.d.). 17 Must-Haves for your LikedIn profile. Retreived March 10,
2015, from https://www.themuse.com/advice/17-musthaves-for-your-linkedin-
profile?ref=search
Herman, L. (n.d.). The new LinkedIn stats you need to know. Retrieved March 10,
2015, from https://www.themuse.com/advice/the-new-linkedin-stats-you-
need-to-know?ref=search

19. IMAGE SOURCES:
Slide 1, Outdoor Classroom: http://www.drury.edu/mc/Campus-Images/
Slide 5, Profile: http://robhof.com/tag/linkedin/
Slide 6: Favorites Chart: http://sironaconsulting.com/2012/03/13/the-10-favourite-features-
of-linkedin-how-many-do-you-use/
Slide 8: Drury LinkedIn Page:
https://www.linkedin.com/edu/school?id=18693&trk=tyah&trkInfo=idx%3A6-1-
12%2CtarId%3A1426219229788%2Ctas%3Adrury+
Slide 9: Screenshot of LinkedIn User News Feed
Slide 12: Engage5w LinkedIn page: https://www.linkedin.com/company/engage5w-faucett-
social-design-llc?trk=prof-following-company-logo
Slide 13: LinkedIn Search:
https://www.linkedin.com/vsearch/f?type=all&keywords=Marketing&orig=GLHD&rsid=
&pageKey=oz-winner&trkInfo=&search=Search
Slide 15: Drury Logo: http://www.drury.edu/mc/Drury-University-Logos/
Slide 17: Outdoor Classroom: http://www.drury.edu/mc/Campus-Images/