1. Right from the Start
How Companies Have Established Successful
Innovation Programs
Hutch Carpenter
Enterprise Innovation Consultant
hutch.carpenter@hypeinnovation.com
#HYPEinnovation | @bhc3
2. Maturity Level: Establish
2
levels of participation
scope of innovation
Establish
Expand
Leverage
• Little experience with
employee innovation at scale
• Uncertainty as to whether
employees will participate
• Concern that the ideas will
mostly suck
#HYPEinnovation | @bhc3
3. A tragedy in three acts
3
time
activity
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4. Innovation by design
4
Innovation by design,
not exception
Steve Blank
You can’t wait for
inspiration. You have to
go after it with a club.
Jack London
Cannot be designedBy design
Areas of focus
Timing for innovation
Types of innovation
Innovation process
Ideas
Areas of focus
Timing for innovation
Types of innovation
Innovation process
#HYPEinnovation | @bhc3
5. Right from the Start
5
Leadership Awareness
Engagement Governance
#HYPEinnovation | @bhc3
8. Leadership: missing in action
8
I recently visited with a Fortune 100 company that
just blew-up their innovation program. After
building a rather large department and supporting
infrastructure it all collapsed upon itself.
The problem? Lack of proper visioning and
strategic objectives. Without these beacons,
employees were developing any creative idea they
could think of which means most were off-strategy,
not aligned with long-term objectives, and in some
cases, just plain silly.
Tony Vengrove
Miles Finch Innovation
#HYPEinnovation | @bhc3
9. Strategic imperatives
9
the future
1
Define the macro areas where
innovation efforts are targeted
2 Connect to the C-Suite agenda
4 Work with resource abundance
3
Shared understanding for what
drives future success
#HYPEinnovation | @bhc3
10. When executives own it
10
What if we created a
shipping service for
customers who want
things fast, and aren’t
as price conscious?
We could charge a
monthly fee.
Charlie Ward
Amazon engineer
I really like
this idea.
Here’s why…
If I had this
option, I’d buy
most of…
We could
calculate the
breakeven…
Amazon Employees
Bottom-up enthusiasm
“Immediately
enchanted by
the idea”
Jeff Bezos
Amazon CEO
#HYPEinnovation | @bhc3
11. Cannot feel like an alien effort
11
Innovation
Group
“pushing on a string”
#HYPEinnovation | @bhc3
12. Start with your Early Adopters
12
Program ownership needs to be at the VP level of the organization.
Early
Adopters
Early
Majority
Late
Majority
Laggards
Collaborative Innovation
Adoption Curve
Collaborative Innovation
Corporate Heat Map
#HYPEinnovation | @bhc3
13. Stifling innovation?
13#HYPEinnovation | @bhc3
Focus innovation efforts on
limited, tangible needs.
But we might miss an amazing
idea! Won’t that limit us?
Yes. Yes it will.
14. Campaigns drive value
14#HYPEinnovation | @bhc3
Campaigns address
these issues:
• Ideas target needs that
address the company goals
• Team is ready to provide
feedback
• Evaluation and selection
criteria easier to formulate
risk of failure
amountofbenefit
incremental
expansionary
transformative
Start with more tactical
campaigns:
23. To infinite and beyond?
23#HYPEinnovation | @bhc3
Governance addresses this question:
We have a
finite set of
resources.
How best to
allocate them?
24. Front end: Guidance
24#HYPEinnovation | @bhc3
In scope
Out of
scope
1
Reduce cases of ideas that never
had a chance
2
Set expectations for employees
who participate
3
Clarify with executive what her
expectations are for the campaign
25. Back end: Decisioning
25#HYPEinnovation | @bhc3
From the outset, have a plan for reviewing, selecting and developing ideas.
What is basis for
determining
ideas’ potential?
How will ideas
be selected for
advancement?
Measure
Build
Learn
What process will
be used to develop
selected ideas?
27. That’s a wrap, time for Q&A
27
Hutch Carpenter
Enterprise Innovation Consultant
San Francisco
hutch.carpenter@hypeinnovation.com
#HYPEinnovation | @bhc3
