4. Analyzing the Audience
Good Speakers Are Audience Centered
Good Speakers Understand The Psychology Of Audiences
A Speaker’s Task Is To Make This Audience Want To Hear This
Speech At This Time
Auditory Perception Is Always Selective.
Everything A Speaker Says Is Filtered Through Each
Audience Member’s Frame Of Reference
7. Situational Audience Analysis
Size
Physical Setting
Disposition Toward The Topic
Disposition Toward The Speaker
Disposition Toward The Occasion
8. Cont.
Use Audience Analysis Information To
Adapt Speech To Audience During
Preparation Of The Speech
A Good Speaker Adapts To The Audience
During The Presentation
9. Planning
What is the purpose of this presentation?
What type of presentation do I need to give?
Who is the audience for my presentation and
what do they need and expect?
What is the situation (location and setting) for
my presentation?
What is the most appropriate media for my
presentation?
10. Preparation
Outline and sketch
slides
Prepare slides
Proof read
Prepare notes -
brief keywords and
phrases, excerpt maybe
first couple of
paragraphs
11. Preparation - Outline
1 - 2 minutes per slide
Title Slide Title, author, affiliation,
acknowledgements
Rationale Why this is interesting
Methods What you did
Results What did you find and what does it
mean
Summary One thing you want them to
remember
12. Preparation - Slides
Use Images & Graphics
Relevant images communicate,
and maintain interest
Light text on dark background
Avoid distracting backgrounds
Mix upper and lower case
Keep figures simple
16. Performance
Don’t Apologise
Speak loudly & clearly
Use short simple sentences
Avoid jargon & abbrev.
Vary pitch, tone, volume, speed and pauses
17. Performance
Audiences are
forgiving
Nervousness is
usually invisible
Be yourself
Practice deep
breathing/
visualization
techniques
Begin in your
comfort zone
18. Cont.
Check out the room in advance
Concentrate on the message
Begin with a slow, well prepared intro;
have a confident and clear conclusion
Be prepared and practice
19. Eye Contact
Never let them out of your sight.
Looking them in the eye makes them feel
that they are influencing what you say.
Eye contact allows the presentation to
approximate conversation—the audience
feels much more involved.
20. Body Language.
NO-NO’s
Lean on or grip the podium
Rock or sway in place
Stand immobile
Use a single gesture repeatedly
Examine or bite your fingernails
Cross your arms in front of your
chest
Use obviously practiced or stilted
gestures
Chew gum or eat candy
Click or tap your pen, pencil or
pointer
21. Body Language
Lean into the microphone
Shuffle your notes unnecessarily
Tighten your tie or otherwise play with your
clothing
Crack your knuckles
Jangle change or key in your pocket
22. Performance
Explain figures, and point to important aspects
Give a clear and concise summary, then stop.
Don’t go overtime. Ever.
23. Questions
Look at the questioner.
Remain neutral and attentive.
Listen to the whole question.
Pause before you respond.
Address the questioner, then move your eyes to
others.
24. Easy as A B C
“I can’t Answer that
question Because
…, but I Can tell
you…”
25. Conclusion
Analyze the needs and expectations of your audience
Assess the situation in which you’ll give your
presentation
Select an appropriate medium for your presentation
Limit your topic to provide focus
Make a connection with your audience
Outline the general organization of a presentation
Develop an effective introduction, body, and
conclusion