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Automated Trading: Improve performance of display

Presentation: Publisher Market
Date: Q1 2013
About us

Presentation: Publisher Market
Date: Q1 2013
About us

Presentation: Publisher Market
Date: Q1 2013
Presentation: Publisher Market
Date: Q1 2013
― Steve Jobs
TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
PROMISS

Adspend

Publisher
REALITY

Adspend

Publisher
What happened???
$81M

$680M
$400M

$3100M
$750M
$1300M
GOAL

Adspend

Publisher
FUTURE

Adspend

Publisher
cannibalize yourself, before
someone else will
REVENUE PER SOURCE
100%

80%

60%

40%

20%

0%
2009

2010

Automated

2011

Direct sales

2012
For 2015 50% of revenue is
automated
50% revenue is handled by 3
people
The other 50% by a sales force
of 25
PREMIUM REVENUE

4 8 6%
Video is growing 120% YTD
Mobile is growing 160% YTD
So we didn’t cannibalize?
ADDITIONAL MARGIN
 More revenue

 At lower cost of sales (50%!)
AUTOMATED TRADING

 New market opportunities

 But still……
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
RTB Update 3 - Martinj van Der meij, Telegraph Media Group
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RTB Update 3 - Martinj van Der meij, Telegraph Media Group

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RTB Update 3 - Martinj van Der meij, Telegraph Media Group

  1. 1. Automated Trading: Improve performance of display Presentation: Publisher Market Date: Q1 2013
  2. 2. About us Presentation: Publisher Market Date: Q1 2013
  3. 3. About us Presentation: Publisher Market Date: Q1 2013
  4. 4. Presentation: Publisher Market Date: Q1 2013
  5. 5. ― Steve Jobs
  6. 6. TYPICAL ONLINE DISPLAY MEDIA ORDER PROCESS
  7. 7. PROMISS Adspend Publisher
  8. 8. REALITY Adspend Publisher
  9. 9. What happened???
  10. 10. $81M $680M $400M $3100M $750M $1300M
  11. 11. GOAL Adspend Publisher
  12. 12. FUTURE Adspend Publisher
  13. 13. cannibalize yourself, before someone else will
  14. 14. REVENUE PER SOURCE 100% 80% 60% 40% 20% 0% 2009 2010 Automated 2011 Direct sales 2012
  15. 15. For 2015 50% of revenue is automated
  16. 16. 50% revenue is handled by 3 people
  17. 17. The other 50% by a sales force of 25
  18. 18. PREMIUM REVENUE 4 8 6%
  19. 19. Video is growing 120% YTD
  20. 20. Mobile is growing 160% YTD
  21. 21. So we didn’t cannibalize?
  22. 22. ADDITIONAL MARGIN
  23. 23.  More revenue  At lower cost of sales (50%!) AUTOMATED TRADING  New market opportunities  But still……

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