2. “A new breed of consultant
using the tools of design to solve
business problems creatively.”
TIME Magazine
2008
3. 1
Humantific
is a new breed of
SenseMaking-based
Transformation
Consultancy.
SenseMaking has become the strategic fuel for
meaningful ChangeMaking in organizations today.
Humantific applies hybrid methods from the
emerging/converging fields of design thinking,
inclusive innovation and transformation science.
Working with our human-centered toolbox, we help
organizational leaders co-create pathways through
fuzzy strategic complexity, communicate complex
ideas, and build organizations that not only maximize
collective brainpower but are also adaptable to
continuous change. We believe SenseMaking and
ChangeMaking have become equally important
partners in the quest to create a more human-
centered world.
4. NEW
VALUE
Change
Making
ChangeMaking in an organizational context
is the strategic activity of moving from an
existing state to a co-created future
state. At Humantific, we do this using hybrid
methods from the emerging/converging fields
of design thinking, innovation acceleration
and transformation science.
5. Sense
Making
SenseMaking in an organizational context is
the strategic activity of making sense of
ambiguous complex situations. At Humantific,
we do this using visual methods and tools,
including words, images, drawings, diagrams,
charts. This involves not only visual thinking,
but creating visual ordering systems.
NEW
INSIGHTS
6. 4
Humantific’s
SenseMaking Model
has 5 dimensions
focused on
understanding:
The fuzzy problem/opportunity space
The humans in the problem space
The information in the problem space
The problem/opportunity owners
The project team
1
3
5
2
4
7. 5
Understanding
The Project Team
Understanding
The Problem Owners
The Project
Team
The Problem
Owners
Understanding
Humans in the
Problem Space
Humans in the
Problem Space
1
4 5
MAP OF
CHALLENGES
MAP OF
PROJECT TEAM
MAP OF
PROBLEM OWNERS
2
MAP OF
RESEARCH RESULTS
Understanding
Information in the
Problem Space
3
MAP OF
INFORMATION
Information
PROBLEM
SPACE
Understanding
The Problem / Opportunity Space
8. 6
Humantific Labs
StrategyLab
We help teams co-create new strategic
pathways through fuzzy complexity.
UnderstandingLab
We make complex ideas and concepts
understandable to people.
InsightLab
We help organizations create new opportunities
based on deep understanding of humans.
Humantific Workshops
We help organizations build complexity
navigation capabilities.
Complexity Navigation Program
• Strategic Co-Creation
• Visual SenseMaking
• Design Research
16. 14
5
Great!
[ ABC ]
Conflicting Branding: No
clarity on what it is called when
I arrive and during the event.
We have a great
event for you
called ABC.
Huh?
SELL
WITH
PRIDE
• No ABC
words
• Different
title
Physical Orientation CONFUSION
[ ABC ]
Confusing orientation:
All materials have already
been printed.
We want you
to bring your
ideas to ABC.
Great! Huh?
6 Process/Orientation CONFUSION
1
4
6
5
Cla
1
Great!We want you to
detail consistent
messages.
Conflicting Direction
4
Great!We have a great
product workshop
for you.
Purpose/Language C
Confl
Direc
CONFU
Physical
Orientation
CONFUSION
Purp
Lang
CONF
Process/
Orientation
CONFUSION
17. 15
1
4
2
3
arity
[ ABC ]
3
Great!
Presentations
Complexity Overload:
Presentations organized
differently.
We have some
great product
presentations
for you.
Huh?
Multiple Variables/Complexity CONFUSION
High Selling contradicts
message consistency.
Huh?
We want
you to do
High Selling.
ns CONFUSION
Presentation
Confusing language:
When I get to my workshop,
it is a presentation.
Huh?
CONFUSION
2
Great!
Materials
Confusion of
materials: No
organizing
structure.
Confusion of
boxes (more
than 1 sent).
You will receive
a small box with
great materials.
Huh?
?
?
?
?
?
Documents CONFUSION
Our Target
licting
ctions
USION
Documents
CONFUSION
Multiple Variables/
Complexity
CONFUSION
pose/
guage
FUSION
RESEARCH RESULTS VISUALIZED
18. 16
Makers
of Messages
Materials
Users
of Messages
Materials
Prescribers
Marketing
Messages
Materials
Marketing
Materials
What to say
in what order
RESEARCH ORIENTATION MODELS
19. 17
May
RDs DMsVPsMarketing DMsRDs PHRsDMs
AB
ABC2 Events
Product Cascade
4
VPs
(8
Divisions
c
t
1 Marketing
Product
Team
National
MX1 Event
VP/RD
Venue: Regional Offices
VPsMarketingRDsVPsMarketing
Nation
ABC E
VP/RD
Venue: Florid
ABC1 Event Mid-ABC
vents
e
2,880
PHRs
(10 PHRs per DM)
Each PHR
communicates
messages to
4
s
32
RDs
(8 RDs per VP)
288
DMs
(9 DMs per RD)
ions Regions Districts Territories
Each RD
communicates
messages to
their Districts Each DM
communicates
messages to
their territories
to communicate messages to
Launch
Product
Strategy
Prep PrepUpdate Product Strategy Produce SendReview Board
Receive Product Strategy ReceSync-up
ABC Event Planning
Selling
• Awards
• Updates
• Motivation
ril June July September October
ABC Event 1 ABMid-ABC Event
W3 W4
3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
W1 W2 W3 W4
Sales1 Sales2 Sales3 Sales5Sales4
Each
RD, DM PHR
attends 3-4
product strategy
sessions
August
National
ABC Event
VP/RD
Venue: Florida Hotel
Regional
ABC Event
RD/DM
Venue: Regional Hotel
District
ABC Event
DM/PHR
Venue: District Hotel
Mid-ABC Event
National
Mid-ABC
VP/RD
Venue: Florida Hotel
Regional
Mid-ABC
VP/RD
Venue: Regional Hotel
District
Mid-ABC
VP/RD
Venue: District Hotel
RDs DMs DMsRDs PHRsDMsVPsMarketing
22. 20
Mu
Pr
Design
Project Team
OUTBOUND
SKILLS
Hidden Magical Process
(“Wave the wand”)
Activity Proportion
Form-Giving
Aesthetics
De
+ Mu
+ Sca
Design 1.0
Customers
SENSE
Making
STRANGE
Making
DESIGN
1.0Traditional
Design
NEXTDESIGN LEADERSHIP MODELS
23. 21
De
+ Mu
+ Sc
•C
In
To
Imp
T
Be
Colla
INB
S
Multidisciplinary
Project Team
Externalized Process
•Product Design Orientation
•Product Scale
•Product Design Process
OUTBOUND
SKILLS
+
Observation
of Customer
Behavior
Design 2.0
+ Multidisciplinary Teams
+ Scale/Focus (products/services)
Customers
SENSE
Making
STRANGE
Making
DESIGN
2.0
Product Design
Innovation
24. 22
Design 3.0
+ Multidisciplinary Teams
+ Scale/Focus (adaptable/universal)
Multidisciplinary
Project Team
+ Customers
•Adaptable Orientation
•Adaptable Scale
•Adaptable Process
•Connected
Inbound
Outbound
Tools
Externalized Process
+
Observation
of Customer
Behavior
Participatory
Co-Creation
OUTBOUND
SKILLS
+
Improving
Team
Behavior
Collaboration
INBOUND
SKILLS
ss
ntation
cess
Customers
SENSE
Making
STRANGE
Making
DESIGN
3.0
Transformation
Design
NEXTDESIGN LEADERSHIP MODELS
27. 25
Midwest
West
South
Northeast
Massachusetts
New Jersey
Washington, DC
Alabama
Arkansas
Louisiana
West Virginia
Connecticut
Mississippi
Maryland
New York CD14
California CD20
Alabama CD4
Missouri CD8
Texas CD29
Kentucky CD5
Virginia CD8
California CD14
California CD48
California CD30
DATA COMPARISON CHART
28. 26
EVERYONE HAS
A DIFFERENT
STARTING POINT
EXPANDED
opportunities
and choices
HUMAN
DEVELOPMENT
CONSTRAINED
opportunities
and choices
WELL-BEING
TIME
Those with few
capabilities face
the steepest
climb.
CONCEPT
Human development is
the process of
enlarging people’s freedoms
and opportunities and
improving their well-being.
0 20 40 60 70 80
END
Quality
education
Job
loss
Strong
motivation
Poor
health
START
Strong
family
One’s outcome
is the result of
forces acting both
within and outside
of one’s control.
Supportive
institutions
JOURNEY
Human development can
be understood as a journey.
Even before one’s life begins,
parents play a role in setting
the trajectory of one’s human
development. Numerous
factors and experiences alter
the course of one’s journey
through life, helping or
hindering one’s ability to live
a life of choice and value.
What Is Human Development?
Human development is about the real freedom ordinary people have to decide who to be, what to do, and how to
live. These diagrams illustrate the central ideas of human development and visually depict how we measure it
using the American Human Development Index.
14 THE MEASURE OF AMERICA
29. 27
15American Human Development Report 2008–2009
IDENTITY:
I am an
Asian Male
living in
New York City’s
Fourteenth
Congressional District.
AGENCY:
I am empowered
to further goals
that matter to me.
SOCIETY INDIVIDUAL
communityeconomy
culture politics
religion laws
CAPABILITIES
environment
A Decent
Standard
of Living
Access to
Knowledge
A Long and
Healthy Life
THREE DIMENSIONS
American
Human Development
INDEX
INDICES
Health
INDEX
Education
INDEX
Income
INDEX
GEOGRAPHY GENDER RACE / ETHNICITY
LENSES
CAPABILITIES
Capabilities—what people
can do and what they can
become—are central to the
human development concept.
Many different capabilities are
Our capabilities are expanded
both by our own efforts and by
the institutions and conditions
of our society.
DIMENSIONS
Of all the capabilities, this
report focuses in-depth on just
three, all of which are relatively
easy to measure. They are
considered core human
development dimensions.
LENSES
The results of the American
Human Development Index
reveal variations among
regions, states, and congres-
sional districts; between
women and men; and among
racial and ethnic groups.
INDEX
Human Development Index
measures the same three basic
dimensions as the standard
HD Index, but it uses different
indicators
U.S. context and to maximize
use of available data. The Index
will serve as a baseline for
monitoring future progress.
CONCEPT MODELS VISUAL STORYTELLING
30. 28
Visual SenseMaking
is the activity of making
sense of ambiguous
complex situations
through visual methods
and tools.
Humantific Focus:
Visual SenseMaking in Organizations Society
With the goal of helping to drive change in organizations and in
society, we make visual sense of complex situations, wicked problems,
opportunities, strategies, initiatives, products, services, technologies,
ideas, business plans, processes, structures, messages, as well as
human well-being measurements including health, education, income,
opportunity distribution, equality, etc. We believe that understanding
plays a significant role in organizational and social ChangeMaking.
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