Design-wise, you’ve done everything right for your latest app. But the results aren’t there: your customers still don’t like the user experience. What has gone wrong? Chances are you jumped right into early sketching and wireframing without thinking through the value proposition for your app and the experience you want to offer to your customers. In this presentation you can learn how to take the first step of creating a UX framework and making strategic UX decisions. It will be the start of the great user experience you’re looking for.