Mobile Day 2015 - Why screen design is the second -not the first- step in app design
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Mobile Day 2015 - Why screen design is the second -not the first- step in app design
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Design-wise, you’ve done everything right for your latest app. But the results aren’t there: your customers still don’t like the user experience. What has gone wrong? Chances are you jumped right into early sketching and wireframing without thinking through the value proposition for your app and the experience you want to offer to your customers. In this presentation you can learn how to take the first step of creating a UX framework and making strategic UX decisions. It will be the start of the great user experience you’re looking for.
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Mobile Day 2015 - Why screen design is the second -not the first- step in app design
- 1. Why screen design is the second - not the first - step in app design Tommy De Kimpe, UX Expert
- 3. CUSTOMER JOURNEY DESIGN VISIONVALUE PROPOSITION UX Framework © Human Interface Group
- 4. Product/Service Wants Needs Fears Customer Strategy Benefits Features Experience Value Proposition © Human Interface Group
- 6. COMFORT
- 8. ? ?? ?
- 11. WE NEED AN APP!
- 17. 1. How can we provide comfort? 2. How can the app play a role in that? WHERE IS THE COMFORT?
- 18. VALUE PROPOSITION © Human Interface Group Define the value you’re offering
- 19. CUSTOMER JOURNEY DESIGN VISIONVALUE PROPOSITION UX Framework © Human Interface Group
- 23. HERE WE GO AGAIN…
- 24. VERIFICATION NUMBER IN THE APP
- 25. CAN I SEE YOUR eID PLEASE?
- 28. ONE WAY OR RETURN?
- 29. PROCESSING
- 30. LATEST TECHNOLOGY - QR WHAT HAPPENED? HOW DID THIS GO FROM GREAT TO LOUSY? OTHER GREAT APPS USER TESTING – A BABY CAN DO IT
- 31. ENTIRE CUSTOMER JOURNEY ALL TOUCHPOINTS ARE IMPORTANT INFORMATION – WEB & APP LADY BEHIND THE COUNTER TRAIN ATTENDANT
- 34. CUSTOMER JOURNEY © Human Interface Group Map the entire customer journey
- 35. CUSTOMER JOURNEY DESIGN VISIONVALUE PROPOSITION UX Framework © Human Interface Group
- 36. Design vision USABILITY PRINCIPLES DESIGNDESIGN PRINCIPLES © Human Interface Group
- 37. BASED ON HOW PEOPLE Feel Think HearSee InteractBehave Usability principles © Human Interface Group
- 38. Usability principles “People process information better in chunks” “People are lazy, they go for good enough” © Human Interface Group
- 39. 1. People are motivated by mastery and control User in control 2. People are motivated by progress Time is money 3. People use look and feel as their first indicator of trust 100% secure
- 40. COMFORT vs. SECURITY HOW CAN I LOG OUT?
- 54. DESIGN VISION © Human Interface Group Create your own design vision Do not copy from the giants
- 55. CUSTOMER JOURNEY DESIGN VISIONVALUE PROPOSITION UX Framework © Human Interface Group
- 56. 4 THINGS TO TAKE AWAY 4. Make better design decisions Use a UX Framework 1. We need an app is not a strategy Link your app to your value proposition 2. It is a fine line between great and lousy Map the entire customer journey 3. Giants smell Create your own design vision
- 57. Contact us Tommy De Kimpe UX Expert & Project Manager tommy.dekimpe@higroup.com +32 (0)15 40 01 38 Human Interface Group De Regenboog 11 2800 Mechelen Belgium www.higroup.com Follow us Human Interface Group @higroup Human Interface Group Thank you