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Why Marketing Agencies Should Partner with HubSpot

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What is HubSpot?

Community/Content Site
   for Marketers         45%


  Marketing Agency       31%

  Marketing Software...

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Search Engine
                     Optimization


                     Blogging &
                     Social Media


    ...

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ALL-IN-                           SEO


   1    ONE
    HubSpot simplifies your
      marketing by pulling
    together ma...

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Why Marketing Agencies Should Partner with HubSpot

  1. 1. What is HubSpot? Community/Content Site for Marketers 45% Marketing Agency 31% Marketing Software Company 24% 1
  2. 2. Search Engine Optimization Blogging & Social Media Lead Generation Lead All-in-One Management Marketing Software Email & Automation Marketing Analytics 2
  3. 3. ALL-IN- SEO 1 ONE HubSpot simplifies your marketing by pulling together many different marketing tools into one. Text Marketing goes Automation here Text Social Marketing Content Media goes Analytics Creation here Email & Text Landin goes Lead g Pages Nurturing here
  4. 4. INTEGRAT The fact that HubSpot is ED makes your all-in-one marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Multi-channel automation Image source: Eric Skiff
  5. 5. The Content We Produce • Blog • Free Tools • Podcast • Videos • Photos • Presentations • eBooks • Webinars
  6. 6. Attracts Prospects to Us
  7. 7. Converts Visitors to Leads
  8. 8. Helps Turn Leads into Customers 5961 3855 1150 317 48 3 2006 2007 2008 2009 2010 2011
  9. 9. And Creates Referrals for Agencies
  10. 10. I’m Peter Caputa Nice to meet you! Peter Caputa IV I help marketing Director, Sales & Marketing Marketing Agency Partnerships agencies grow! www.hubspot.com/partners @pc4media
  11. 11. What’s this Inbound Marketing Thing?
  12. 12. For decades, marketing focused on pushing messages out.
  13. 13. 86% skip TV ads 44% of direct mail is never opened 91% unsubscribe 200m Say DO NOT CALL 14
  14. 14. Draw people in at all stages of the sales and marketing process. “Here’s some exceptional content, useful data &/or awesome service. Enjoy.”
  15. 15. Renting an Audience…
  16. 16. ...vs Building Assets
  17. 17. How 
Inbound Marketing WORKS.
  18. 18. 1 Get Found ( INBOUND ) MARKETING 2 Convert 3 Analyze
  19. 19. But, How Do Marketing Agencies Leverage this ‘inbound marketing’ thing?
  20. 20. A Proven Process That Produces Business Outcomes for Clients Visitors Leads Sales
  21. 21. Expand Service Offerings Get Found SEO Blogging Social Media PPC Convert to Leads Lead Generation Landing Page Creation Convert to Customers Email Marketing Marketing Automation Sales & Marketing Alignment CRM Integration Analyze to Improve
  22. 22. Enhance Employee Training
  23. 23. Deliver Value Deeper in the Funnel and Higher in the Organization VISITS PROSPECTS LEADS WO. LEADS OPPS CUST
  24. 24. Shorten Sales Cycles
  25. 25. Secure Longer & Larger Retainers
  26. 26. Increase Efficiency of Services Delivery
  27. 27. Improve Internal & External Collaboration
  28. 28. Improve Ease and Comprehensiveness of Client Reporting
  29. 29. All-in-One Explore a Marketing Software Partnership: http://www.hubspot.com/part ners/free-strategic-agency- consultation/ Peter Caputa IV Twitter.com/pc4media pcaputa@HubSpot.com www.HubSpot.com/ Partners 30

Hinweis der Redaktion

  • We polled our audience. They are confused about what we do.
  • HubSpot is a marketing software company.
  • It’s an all in one solution.
  • The out of the box integration in the software enables efficiency and effectiveness gains.
  • People mistake us for a content/community site because we publish a lot of content. Our blog reaches 65k subscribers and our webinars and ebooks typically get 10s of thousands of downloads/registrants.
  • This helps us attracts loads of visitors/prospects…
  • Source: http://www.structuremarketing.com
  • Source: http://www.structuremarketing.com

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