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What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

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What Would Steve Do? 10 Lessons from the World's Most Captivating Presenters

  1. 1. WHAT WOULDSTEVE DO ?10 lessons from the world’smost captivating presenters
  2. 2. Steve Jobs deliveredsome of the mostawe-inspiring,memorablekeynote presentationsin history.
  3. 3. Scott Harrison’s remarkablepresentations have helpedraise $75,000,000for charity: water in six years.
  4. 4. The typical Gary Vaynerchuk presentationfeatures over 100 four-letter words,ZERO slides & at least onestanding ovation.
  5. 5. Sadly, your presentations are not awe-inspiring;they’re yawn-inspiring.
  6. 6. Yawn-inspiring presentationsdon’t sell products.
  7. 7. Awe-inspiring presentationscan move mountains.
  8. 8. Let the world’smost captivatingpresentersteach youhow tomove mountains.
  9. 9. Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products.
  10. 10. Let the world’smost captivatingpresentersteach youhow tomove mountains. Or sell products. Or both.
  11. 11. TIP #1Craft a story that capturesboth heart & mind.
  12. 12. Humans have been telling stories for thousands of years.
  13. 13. We don’t live our lives inbullet points.•  I was born in the Ukraine in 1972.•  My family left the Soviet Union in 1975.•  In 1980, my brother Andrew was born (in the U.S.).•  I won my first school Spelling Bee in 1981.•  I graduated from high school in 1990.•  I graduated from college in 1994.•  Recently, I turned 41
  14. 14. We live our lives in images & stories.
  15. 15. A story has a beginning, a middle & an end.
  16. 16. A story has a beginning, a middle & an end. Little Red Riding Hood gets lost on her way to Grandma’s house.
  17. 17. A story has a beginning, a middle & an end. Little Red Riding Hood is fooled into thinking that the Big Bad Wolf is her grandmother!
  18. 18. Little Red Riding Hood escapes the cunning wolf’s clutches. She never wanders alone in the woods by Grandma’s house again.A story has a beginning, a middle & an end.
  19. 19. A presentationis a visual story.
  20. 20. Movies are alsovisual stories.
  21. 21. Filmmakers don’t makemovies without a script.
  22. 22. me. paper, rust withT rtSta PowerPoint. not
  23. 23. Emotions make stories stick.
  24. 24. They’re like neon signs telling your brain,“REMEMBER THIS!”
  25. 25. When emotions are triggered,dopamine floods the brain.
  26. 26. Logic doesn’t flood the brain with dopamine,which is why logic alone doesn’tmove mountains. rms nearlySmoking ha in the body nevery orgaading cause& is the le ble death in of preventa the U.S.
  27. 27. TIP #2Create slides that leadyour audience to say “YES.”
  28. 28. Getting to “YES” means answeringWhy, How & What.
  29. 29. Getting to “YES” means answeringWhy, How, & What.why should I care?
  30. 30. Getting to “YES” means answeringWhy, How, & What.why should I care? how will this improve my life?
  31. 31. Getting to “YES” means answeringWhy, How, & What.why should I care? how will this what must I do? improve my life?
  32. 32. TIP #3start by telling usWHY WE SHOULD CARE.
  33. 33. Start by telling us why we should care.
  34. 34. TIP #4show us how your productWILL MAKE OUR LIVESBETTER.
  35. 35. TIP #5 USE SIMPLE LANGUAGE,FREE OF JARGONS.
  36. 36. simple. “1000 songs in your pocket.”  
  37. 37. simple. jargon. “1000 songs in your pocket.” “Today we’re introducing a new, portable music player   that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”  
  38. 38. TIP #6USE METAPHORSTO GIVE MEANING.
  39. 39. “   What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds. STEVE JOBS   ”  
  40. 40. TIP #7DITCH THE BULLET POINTS.PERMANENTLY.
  41. 41. STEVE JOBS NEVERUSED BULLETPOINTS.
  42. 42. NEVER.
  43. 43. Bullets are for guns& to-do lists—not presentations.
  44. 44. TIP #8DON’T JUST TELL US.SHOW US.
  45. 45. Humans process images60,000x fasterthan words.
  46. 46. Humans process images60,000x fasterthan words.circle
  47. 47. Humans process images60,000x fasterthan words.circle
  48. 48. We also recall informationpresented as images6x more easily than text.
  49. 49. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  50. 50. We also recall informationpresented as images6x more easily than text.The set of points in a planethat are equidistant from agiven point.
  51. 51. TIP #9IT’S NOT A PRESENTATION.IT’S A PERFORMANCE.  
  52. 52. PRACTICE,PRACTICE,PRACTICE.
  53. 53. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON:
  54. 54. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story
  55. 55. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS building the slides
  56. 56. FOR YOUR NEXT 1-HOURPRESENTATION, PLAN ON: 30 HOURS crafting the story 30 HOURS rehearsing 30 HOURS building the slides
  57. 57. TIP #10THERE IS NO SHORTCUT  TO EXCELLENCE.
  58. 58. GET MORE TIPSFROM STEVE,SCOTT & GARY:http://bit.ly/Z8Spem

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