What is Inbound Marketing?
5-Minute Overview
Whether you’re ready or not,
marketing has already been

disrupted.
People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.
The old marketing

playbook is

BROKEN.
86%

skip TV ads

91%

unsubscribe
from email

44%

of direct mail is
never opened...
In order to attract customers,
marketers have to provide them with
something they will love.
THIS IS

WHERE

inbound

COMES IN.
Definition
Inbound Marketing
is a holistic, data-driven approach
to marketing that attracts
individuals to your brand and
c...
What Makes Inbound Different?
TRADITIONAL

INBOUND

vs.
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer - Centric...
When you use inbound marketing,

customers come to you.
Methodology
Using inbound marketing can turn strangers into
customers and promoters of your business.
Inbound Marketing is About Content…

Blogs

Interactive
Tools

Photos &
Infographics

Videos &
Podcasts

Presentations
& e...
… and Context
By publishing the right content in the right place at the right time,
your marketing becomes relevant and he...
It’s Multi-Channel Marketing
Inbound Marketing is multi-channel by nature because it approaches
people where they are, in ...
The Inbound Funnel
Get Traffic

Get Leads

Create blog content, search engine
optimize (SEO) your content, and
promote it ...
inbound
IS EFFECTIVE.
Inbound Creates More Leads

54%

more leads are generated by
inbound than outbound.

Source: State of Inbound Marketing, H...
Inbound leads cost 61% less than outbound
OUTBOUND:

AVG COST/LEAD: $346
INBOUND:

AVG COST/LEAD: $135

Source: State of I...
Inbound marketing channels cost less than
any outbound marketing channel

Source: State of Inbound Marketing, HubSpot, 201...
How To Make Inbound Successfully Work…
There are so many channels, and a different tool for
each channel. Trying to manage...
We Make Inbound Marketing

simple.
Who We Are
is the world’s #1 marketing platform
designed to replace the world’s interruptive and annoying
marketing with m...
All-In-One Software:
Inbound Marketing + Marketing Automation
HubSpot
helps
businesses
increase the
quality and
quantity o...
Integrated Platform: All the Tools in One Place

Learn More

Learn More

Learn More

Learn More

Learn More

Learn More

L...
"The all-in-one aspect gives me the
necessary tools and analytics to manage
inbound efforts from one dashboard. Quick
and ...
THIS

IS WHAT

HAPPENS

WHEN YOU USE

HubSpot.
More Traffic

92% of companies using HubSpot’s
inbound marketing platform

increased their traffic.

Source: MIT Sloan ROI R...
Significantly More Traffic
40% of these companies

increased traffic
by at least 75%
(That’s quite a lot!)

Source: MIT Sloan...
More Leads

93% of companies using HubSpot’s
inbound marketing platform

increased their leads.

Source: MIT Sloan ROI Rep...
More Leads

93% of companies using HubSpot’s
inbound marketing platform

increased their leads.

65%

of customers reporte...
Exponential Lead Growth

Source: State of Inbound Marketing, HubSpot, 2013
More Sales

50%

of companies using HubSpot

increased their sales
conversion rate.

Source: MIT Sloan ROI Report
inbound

is the future of

marketing.
Are you ready to see how we can

transform

your inbound marketing?
See What Others
Are Saying
About HubSpot
Read Reviews
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More Leads 93% of companies What is Inbound Marketing?

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More Leads

93% of companies using HubSpot’s
inbound marketing platform

increased their leads.

Source: MIT Sloan ROI Report

Veröffentlicht in: Marketing, Business, News & Politik
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