The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. * Before you get started: when and why to do a website redesign * Keyword research to build out website content strategically * Building your website's reputation via blogs and social media * How to measure results from your Internet marketing efforts