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[LIVE WEBINAR]
How to Keep Sales Cranking
in the Second Half of the Year
Housekeeping
Webinar is being recorded, and will be sent out
tomorrow
Interact with us in the Q&A panel as well as on
Twit...
Meet your Experts
@AlexWolin@MarkRoberge
CRO Sales
Division,
HubSpot
Head of
Enterprise East,
LinkedIn Sales
Solutions
Agenda
1. How to find new prospects

2. Reengaging your database and
reinvigorating cold accounts

3. Creating multiple pa...
Part 1: Find the Next Batch of
Prospects
Set Sales People Up to be 

Thought Leaders
Today’s sales world is transforming. It’s not
about the sales rep, it’s about the customer.
Part 1: Find Prospects
Target ...
Couple Context with Social Tools
Part 1: Find Prospects
75%
of B2B Buyers use social media
to make purchasing decisions
Use New Technology to…
Identify people at the right time who can influence the
buying decision
Use social triggers to find...
Identify people at the right time who can influence
the buying decision
Part 1: Find Prospects
Use social triggers to engage with prospects at
the right time
Part 1: Find Prospects
Act on Social Triggers
Part 1: Find Prospects
5X
More likely to engage with sales
professionals via warm
introduction than cold outreach.
Find common connections for a
warm introduction
Part 1: Find Prospects
Part 2: Re-engage with Your
Database
Full Report Available at
http://www.getsidekick.com/email-open-rates-report
(6.4 Million Sales Emails Analyzed)
Part 2: En...
Which emails had a higher
Open Rate?
Emails with a Subject or No Subject?
Part 2: Engage Database
Part 2: Engage Database
Which emails had a higher
Open Rate?
Emails sent on Monday, Friday, or Sunday?
Part 2: Engage Database
Try scheduling prospecting emails
on the weekend
Part 2: Engage Database
Rapid Fire Tips:
• Don’t use “quick”
• “Tomorrow” has 10% higher open rate
• Start the email body with something about the...
Reinvigorate a Cold Account
Part 2: Engage Database
First, Don’t Underestimate
Closed Lost Account
Part 2: Engage Database
Second, Use New Content &
Products from Marketing!
When new product features or helpful content comes out,
reach out to yo...
Part 3: Create Multiple Paths
into an Account
Part 3: Multiple Paths
Find other relevant contacts within an
account
Part 3: Multiple Paths
The Old School Sales Process: Call High
“Let’s talk profit margins and
growth!” “Yes! Let’s.”
Part 3: Multiple Paths
When Old School Tries to Go New School
“Let’s talk profit margins and
growth!”
“Huh?”
Part 3: Multiple Paths
Transform Your Connect Strategy To Leverage
Influencers
“I noticed you downloaded
our ebook. What specific
questions did y...
The social selling era starts now. You know the art of selling.
We can help with the science. 



Check out LinkedIn Sales...
Stay in the New School with
Sidekick & HubSpot CRM
http://www.hubspot.com/crm
http://www.getsidekick.com
Q&A
#SalesSuccess
@AlexWolin
@MarkRoberge
25% DISCOUNT CODE FOR WEBINAR ATTENDEES, EXPIRES
JULY 31:
LINKEDIN15
Thank you!
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Full Report Available at http://www.getsidekick.com/email-open-rates-report [Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year

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Full Report Available at
http://www.getsidekick.com/email-open-rates-report
(6.4 Million Sales Emails Analyzed)
Part 2: Engage Database

Veröffentlicht in: Vertrieb
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