Could your content calendar use a little extra ... oomf? At HubSpot, we're constantly oiling our content engine by repurposing social media content to make marketing assets faster than it takes to write this landing page.
Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels. Learn how to reurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.
In this on-demand webinar you'll learn how to:
Repurpose a great blog post into: a series of social posts, webinar, ebook, and SlideShare
Turn a webinar into an ebook and social media campaign
Find & repurpose "gems" on Social Media to make an ebook
Much, much more about saving time while generating leads and repurposing content
Original recording of HubSpot and Likeable Local webinar is here: http://offers.hubspot.com/how-to-repurpose-social-content
2. Housekeeping
• This webinar is being recorded and will be sent via email
with the slides within 24 hours
• Stick around for a 25% discount code to attend INBOUND
2015
• Use #RecycleYourMarketing during the webinar on Twitter
to ask questions for Q&A or the question panel
• Top tweeter using #RecycleYourMarketing will get a free
signed copy of Likeable Social Media + one free year of
Likeable’s VIP Plan
#RecycleYourMarketing
Housekeeping
8. A Tale Of Repurposing
Content…
#RecycleYourMarketing
9. Why Repeat, Recycle, & Repurpose?
#RecycleYourMarketing
1. Save Time
3. Provide Lasting Value
2. Reach a Wider Audience
4. Give Great Content The
Attention It Deserves
10. 1. Save Time
(And Solve For The Content Creation Challenge)
69% of content marketers feel a
lack of time is their greatest
challenge. (Source: CMI)
#RecycleYourMarketing
11. The Content Creation Challenge
Ongoing new content creation on numerous channels is nearly impossible!
• 68% of marketers say
consistently producing
content is a challenge.
• Only 32% of marketers say
they are effectively executing
enough content. (Source:
Aberdeen)
#RecycleYourMarketing
12. Your Time Saving Secret Weapon…
Repeat Great Content
•There’s no reason to re-invent the wheel.
•The chance of a follower seeing your post is slim.
•Use TurboPost by Likeable to help.
#RecycleYourMarketing
15. 2. Reach A Wider Audience
By Repurposing Content On Other Channels
“Without promotion, something terrible
happens... nothing!”
- P. T. Barnum
#RecycleYourMarketing
16. There are SO many different, and effective channels to share content & reach
your audience….
A Varied Content Strategy Is Important
• 49% of small businesses believe Slideshare is highly effective
for content promotion. (Source: CMI)
• Brands that create 15 blog posts per month average 1,200
new leads per month. (Source: HubSpot)
• The average B2B marketer engages in content promotion on
6 social media platforms.
(Source: CMI)
#RecycleYourMarketing
17. More Channels = More Reach
Facebook fans!
LinkedIn fans!
Twitter fans!
#RecycleYourMarketing
19. 3. Provide Lasting Value
• Value is in the eye of the beholder.
• The more ways available to consume content, the more
value you can provide to more people.
• People consume content on different devices.
• Similar content is interesting packaged in different
ways.
#RecycleYourMarketing
Source:
comScore
21. Content Consumption
Think about how your audience prefers to consume their
content!
Ebook Webinar
OR
Visual Vs. Audio
Passive Vs. Interactive
Download Vs. Stream
#RecycleYourMarketing
23. 1 Great Content Idea Can = 5+ Content Pieces
#RecycleYourMarketing
4. Give Content The Attention It Deserves
24. Tips for Successful Repurposing
• Give a nod to related content.
• Use content “shelf life” to your
advantage.
• Know your audience.
• Always deliver additional value.
• Highlight different angles of the
same topic.
#RecycleYourMarketing
25. Use One Platform to Promote Another
From a blog post
To an eBook!
#RecycleYourMarketing
26. Deliver Additional Value
• Evaluate whether or not information has changed or if
you’ve learned more information about the topic.
• Share similar content in a new light.
• Add promotions or downloadable material.
• 5 blog posts that are interviews with different
experts 1 blog post
#RecycleYourMarketing
35. Key Takeaways + Best
Practices
• Use high performing pieces of content and repurpose
by highlighting different angles of the same topic
• Always deliver additional value
• Know your audience: keep the buyer’s journey in
mind!
36. 25% DISCOUNT CODE FOR WEBINAR
ATTENDEES, EXPIRES AUGUST 31:
LIKEABLE15