How to Use HubSpot to Manage Inbound Client Campaigns

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The inbound marketing model has helped hundreds of HubSpot Partner Agencies deliver measurable client campaigns and a clear return on investment. But how? What key activities drive the best traffic and lead generation results? Find out in this virtual workshop!

Business Technologie

Virtual Workshop: How to Use HubSpot
to Manage Inbound Client Campaigns
Patrick Shea
Head of Channel Marketing
HubSpot
Al Biedrzycki
Senior Inbound Marketing Consultant
HubSpot

Patrick Shea
@mpatrickshea
Head of Channel Marketing

Al Biedrzycki
@albiedrzycki
Senior Inbound Marketing Consultant

HOUSEKEEPING NOTES
Webinar slides & video will be emailed1
2 Interact on Twitter: #InboundAgency
#InboundAgency

Inbound Marketing is a
fundamental shift in how we
relate to potential
customers
#InboundAgency

200
Million
say “Do Not
Call”
WHY INBOUND?
44%
Recycle /
Trash
86%
Skip Ads
91%
Unsubscribe
#InboundAgency

• Client management has changed
• Opportunity for smarter relationships
• Adopt, outpace & retain
WHAT DOES THIS MEAN FOR US?

INBOUND AGENCIES...
2 Can drive client retainers off
red hot trends
#InboundAgency
1 Have built-in delivery model for
scalable growth

INBOUND AGENCIES...
1 Can efficiently manage all
critical elements of client
campaigns to drive success
#InboundAgency
Can measure ROI for all client
marketing activities
2

THE HABITS OF A
SUCCESSFUL INBOUND
AGENCY.
3

BENCHMARK CLIENT GOALS
Visits?
Leads?
Customers?
#InboundAgency

COMMUNICATE INTELLIGENTLY
#InboundAgency

ALIGN SALES & MARKETING
Sales Notifications CRM Integration
#InboundAgency

#InboundAgency
Let’s Talk:
http://bit.ly/AgencyTalk

Why did you lose your last client?
FINAL THOUGHT

QUESTIONS?
Let’s Talk:
http://bit.ly/AgencyTalk

THANK YOU.
Let’s Talk:
http://bit.ly/AgencyTalk

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How to Use HubSpot to Manage Inbound Client Campaigns

1. Virtual Workshop: How to Use HubSpot to Manage Inbound Client Campaigns Patrick Shea Head of Channel Marketing HubSpot Al Biedrzycki Senior Inbound Marketing Consultant HubSpot

2. Patrick Shea @mpatrickshea Head of Channel Marketing

3. Al Biedrzycki @albiedrzycki Senior Inbound Marketing Consultant

4. HOUSEKEEPING NOTES Webinar slides & video will be emailed1 2 Interact on Twitter: #InboundAgency #InboundAgency

5. INBOUND MARKETING.1

6. Inbound Marketing is a fundamental shift in how we relate to potential customers #InboundAgency

7. 200 Million say “Do Not Call” WHY INBOUND? 44% Recycle / Trash 86% Skip Ads 91% Unsubscribe #InboundAgency

8. • Client management has changed • Opportunity for smarter relationships • Adopt, outpace & retain WHAT DOES THIS MEAN FOR US?

9. WHY AGENCIES NEED INBOUND.2

10. INBOUND AGENCIES... 2 Can drive client retainers off red hot trends #InboundAgency 1 Have built-in delivery model for scalable growth

11. INBOUND AGENCIES... 1 Can efficiently manage all critical elements of client campaigns to drive success #InboundAgency Can measure ROI for all client marketing activities 2

12. THE HABITS OF A SUCCESSFUL INBOUND AGENCY. 3

13. BENCHMARK CLIENT GOALS Visits? Leads? Customers? #InboundAgency

14. CREATE CONTENT #InboundAgency

15. COMMUNICATE INTELLIGENTLY #InboundAgency

16. ALIGN SALES & MARKETING Sales Notifications CRM Integration #InboundAgency

17. MEASURE & REPORT ROI #InboundAgency

18. LIVE WORKSHOP. 4

19. NEXT STEPS & ACTION ITEMS.5

20. #InboundAgency Let’s Talk: http://bit.ly/AgencyTalk

21. Why did you lose your last client? FINAL THOUGHT

22. QUESTIONS? Let’s Talk: http://bit.ly/AgencyTalk

23. THANK YOU. Let’s Talk: http://bit.ly/AgencyTalk