Slides from Dharmesh Shah's talk at the Online Marketing Summit in San Diego, CA

1. Twitter
Newbie to
Ninja
@dharmesh
Founder/CTO
HubSpot

2. @dharmesh
(and I’m a hackepreneur)

3. I’m the
opposite of
this guy.

4. Marketing software for SMB
125 employees (12 from MIT)
Built grader.com

5. 1000
1500
2000
500
0
Dec-06
Feb-07
Apr-07
Jun-07
Aug-07
Oct-07
Dec-07
Feb-08
What Downturn?
Apr-08
Jun-08
Aug-08
HubSpot Customer Growth
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09

6. Over 5 million users graded

7. Enough about me.
Lets talk about you.

8. Who is new to twitter?

9. Who is
almost a
twitter ninja?

10. Why
should I
care about
twitter?

11. It’s social, it’s fun!

12. Get lucky!

13. Get lucky!

14. Outbound Marketing
Run experiments.

15. Outbound Marketing
But, here’s why
I think you
should care about twitter.

16. Even normal people
use twitter now.
(via @dharmesh)

17. Build your brand

18. Make sales.

19. Getting
started.

20. A twitter account
by any other name…
may not do as well.

21. There are no
username
shorteners.
(via @dharmesh)

22. Outbound Marketing
The basics:
1. Bio in Profile (76% fail)
2. Avatar
3. Background
4. Website Link (80% fail)
5. Location

23. Building A Twitter
Following

24. Locate the stars in your
industry

25. Robots are for global
domination, not auto-follows.

26. Some text

27. Dharmesh:
Take a deep
breath…
(make eye contact with audience)

28. I #downvote
@dharmesh for being
boring at #oms10.
(Or, you can #upvote me too)

29. How to get retweeted
(and why it’s important)

30. Dan Zarrella @

31. Say something
share-worthy

32. 32
Dan Zarrella @

33. Outbound Marketing
Make it
stupid-easy
to retweet
or only smart people
will.
(via @dharmesh)

34. Timing is Everything
34 Dan Zarrella @

35. 35
Dan Zarrella @

36. Asking For The Retweet Works
36
Dan Zarrella @

38. Most ReTweetable Words & Phrases
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post

39. Least ReTweetable Words & Phrases
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening

40. LIWC = Linguistic Inquiry and Word Count
40

41. The more you tweet
about yourself, the
less others will.
(via @dharmesh)

42. 42

44. Takeaways
1. Start!
2. 100% complete profile
3. Distinctive background
4. Tweet interesting things
5. Start following interesting people
6. Don’t auto-follow, don’t SPAM
7. Make your tweets retweetable
8. Measure your success

46. Inbound Marketing
#1 Book on
Web Marketing
InboundBook.com
tweet: @dharmesh

47. Tweet me to
get a link to
the slides
@dharmesh