13. Brands are embracing this
Collaborative Economy
and partnering with
other brands.
14. Comcast & Airbnb
Comcast created 3 unique
Xfinity “Watchathon Week
Aribnb properties.”
3 families were selected to
spend an entire week in the
Airbnb properties.
Interiors matched Game of
Thrones, Boardwalk Empire,
and The Wire.
28. For many agencies, traditional
print ads are crucial to their
business.
Brands have found new ways
to merge the digital and
physical through interactive
media in print ads.
42. In 2014, there were a lot of large
high-quality images, but there is no
longer a limitation to static images.
With faster internet speeds and
HTML5, websites can now integrate
video without harming load time.
51. Being a “Human Era
Brand” means having
an authentic story
delivered consistently
through an inspiring
experience.
52. • Personal
• Conversational
• Empathetic
• Inspirational
• Problem Solvers
Human Era Brands are …
• Humorous
• Prone to Mistakes
• Authentic
• Transparent
• Storytellers