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The Science ofSEO Dan Zarrella Social Media Scientist
#SEOSci
Grade your entire marketing funnel NOW!Marketing.Grader.com    Marketing Grader by
vs
Takeaway: Search is notdead, but it’s not the onlygame in town.
Takeaway: Before theybuy, they Google.
Takeaway: Social takes aback seat to search whenbuying.
Takeaway: Ranking wellcan make you seem moretrustworthy.
Takeaway: Most peopledon’t trust PPC ads.
Takeaway: People don’tadmit to clicking PPCads.
Takeaway: Search trafficis just one cog in themachine.
Takeaway: Write forhumans, not just spiders.
Takeaway: Your site islisted next to spam. Bedistinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders worknights and weekends.
Takeaway: Experimentwith media. There’s morethan one kind of search.
Takeaway: Theconversation isn’t goingto make you rank.
Takeaway: Linkers workearly.
Takeaway: Post morethan you are right now.
Takeaway: Buzzwordsare boring. Give themtimeliness.
Takeaway: Keep titlesbetween 40 and 80characters.
How’s your S.E.O impacting     your marketing?Marketing.Grader.com     Marketing Grader by
Thank you!
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
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