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The Evolution of Advertising: How Consumers Won the War for Their Attention

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The Evolution of Advertising: How Consumers Won the War for Their Attention

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d

You're more likely to survive a plane crash than click a banner ad. Crazy, right? Consumers have learned to tune out advertising, but believe it or not, there was a time when products weren't branded, ad agencies didn't exist, and advertising as a profession was unheard of.

In this epic, must-see presentation, we explore the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead.

Don't be discouraged by the 472 slides -- 29.39% of those are dedicated to awesome pictures and animations that make this a breeze to get through.

Download a free copy of this presentation + a printable advertising timeline right here: http://hub.am/16F877d

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The Evolution of Advertising: How Consumers Won the War for Their Attention

  1. There was a time when “tablet” meant this.
  2. Not this.
  3. There was a time when brands didn’t really exist …
  4. … much less have devoted fans like this.
  5. So much has changed in the world of marketing and advertising in last 20 years alone …
  6. So much has changed in the world of marketing and advertising in last 20 years alone … That it’s easy to forget a few things …
  7. … Like that life existed before the internet, for example.
  8. Or that advertising today was molded by the centuries that came before it. Photo: spin spin on Flickr
  9. Or that advertising today was molded by the centuries that came before it. Photo: spin spin on Flickr
  10. There’s a reason why the majority of consumers are skeptical about brands. Photo: Tom Raftery on Flickr
  11. There’s a reason why the majority of consumers are skeptical about brands. Photo: Tom Raftery on Flickr | Source: Edelman Trust Barometer, 2012
  12. There’s a reason why you’re more likely to survive a plane crash than click a banner ad. Photo: puuikibeach on Flickr | Source: Solve Media
  13. There’s a reason why
  14. advertising started to look a lot like marketing Over time,
  15. advertising started to look a lot like marketing, and marketing started to look a lot like Over time,
  16. advertising started to look a lot like marketing, and marketing started to look a lot like being a great company. Over time,
  17. We now live in a world where advertisers are wrapped around the finger of the consumer …
  18. We now live in a world where advertisers are wrapped around the finger of the consumer … NOT the other way around.
  19. There are 3 BIG reasons why:
  20. There are 3 BIG reasons why: the proliferation of media,
  21. There are 3 BIG reasons why: the proliferation of media, a history of deception,
  22. There are 3 BIG reasons why: the proliferation of media, a history of deception, and the ability to time-shift with technology.
  23. This is the timeline and story of how advertising became so invasive, and consumers became so indifferent.
  24. Once upon a time, thousands of years ago, survival was top-of- mind.