The Art of Social Media in Asia Pacific with Guy Kawasaki
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Guy Kawasaki, one of the most influential people in marketing today and curator of one of the largest followings of any marketer/entrepreneur in the world, explains The Art of Social Media for Asia Pacific. In this on-demand webinar for Asia Pacific, Guy Kawasaki will explain how to transform your social media into a powerful sales and marketing platform. In one hour, you'll learn Guy's secrets and power tips. Then you can apply these tips and tricks to your social media efforts and leave your competition in the dust! VIEW THE ON-DEMAND WEBINAR: http://offers.hubspot.com/apac/en/the-art-of-social-media-in-asia-pacific-guy-kawasaki
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The Art of Social Media in Asia Pacific with Guy Kawasaki
- 1. Guy Kawasaki Guy@Canva.com The Art of Social Media
- 3. Guy Kawasaki Guy@Canva.com • Fix foundation Goals
- 4. Guy Kawasaki Guy@Canva.com • Fix foundation • Optimize for impact Goals
- 5. Guy Kawasaki Guy@Canva.com • Fix foundation • Optimize for impact • Learn a bit about Canva Goals
- 13. Fix your avatar
- 14. “Every profile is your professional profile.”
- 20. Avatar: likeable, trustworthy, competent
- 21. Avatar: likeable, trustworthy, competent • Face only
- 22. Avatar: likeable, trustworthy, competent • Face only • Asymmetric
- 23. Avatar: likeable, trustworthy, competent • Face only • Asymmetric • Front lit
- 24. Avatar: likeable, trustworthy, competent • Face only • Asymmetric • Front lit • Consistent
- 25. Fix your covers
- 30. Cover: interesting • Narrative  • Optimized size
- 32. Cover: interesting • Narrative  • Optimized size  • Stocksy, not stock
- 35. Stocksy
- 36. Go to: Â profiles.google.com/me
- 38. Fix your business card
- 39. • Use big fonts—min 10 points
- 40. • Use big fonts—min 10 points • Ensure scan-ability
- 41. • Use big fonts—min 10 points • Ensure scan-ability • Include your cell number
- 48. • Go 16 x 9
- 49. • Go 16 x 9 • Use a dark background
- 50. • Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans serif, and bold
- 51. • Go 16 x 9 • Use a dark background • Master fonts: 30+ size, sans serif, and bold • Use graphics > words; demo > graphics
- 52. • Go 16 x 9  • Use a dark background  • Master fonts: 30+ size, sans serif, and bold  • Use graphics > words; demo > graphics
- 60. • Shoot horizontal  • Light from the front
- 63. • Shoot horizontal  • Light from the front  • Crop crap constantly
- 67. • Shoot horizontal  • Light from the front  • Crop crap constantly  • Optimize dimensions
- 69. Fix your posts
- 75. • Embed pictures  • Be legal
- 76. Source
- 77. Facebook
- 79. Twitter  Canva
- 80. • Embed pictures  • Be legal  • Embed videos—and natively to Facebook!
- 83. Twitter
- 84. Facebook
- 94. • Comments
- 96. • Comments • Link • Question
- 100. Guy Kawasaki Guy@Canva.com The Art of Visual Marketing