According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year.
Google is constantly tweaking its search algorithm, making it extremely difficult for businesses to keep up. More than ever, social can help businesses achieve their goals. In this live webinar, executives from UK marketing agencies, Distilled and Zazzle Media, will discuss how to make the most of your social media efforts.
You'll learn how to:
Growth hack your way to a larger, more engaged audience
Discover why paying for social can really work
Effectively use paid distribution to seed your content
Measure the ROI of your efforts
2. 1 Slides and recording will be available afterwards
2 Join the conversation on Twitter #SMMWebinar
3 If you have questions, ask on Twitter using the #
4 If you have technical difficulties, use the webinar chat box
HOUSEKEEPING
#SMMWebinar
4. 1 Building Your Brand on Social
2 Identifying the Best Social Channels for You
3 Tracking Your Social Media Efforts
4 Paid Social - Finding Your Audience
5 Setting Up Your Paid Campaign
6 Measuring the ROI of Social
7 Q&A
AGENDA
#SMMWebinar
51. FacebookAdPlacement
Domain Ads – Pushing traffic ‘offsite’ – best for ROI.
RHC (Right Hand Column)
A lot more impressions but expectation is not to go offsite.
#SMMWebinar
52. 22x ROI than the rest of Facebook. #SMMWebinar
FacebookAdPlacements
NEWS
FEED
53. Age and Location: Break it down. Key component of your test
strategy. Same is true of location.
Mobile: Mobile newsfeed for conversions is not great. Mobile is fine
for Likes and engagement.
Lookalike Audiences: Find and reach more people who look like
your best customers by utilizing Lookalike Audiences for users who
are likely to convert. You can find this option in Power Editor.
Utilize the data you created: Set up campaign groups based on each
persona and target by interest.
#SMMWebinar
FacebookTargeting
54. Images: To comply with Facebook policies and catch user’s
attention, be sure to include less than 20% text in your photos.
Images featuring bright colors or people/emotion perform best.
Headline: Show our targeted demographic that we are speaking
directly to them. We can ask relevant questions or make
statements that our target demographic will respond to. We can
also use it to voice relevant, beneficial selling points.
Body Copy: Include a strong CTA (Call To Action) or next step
e.g. click here, register here and so on.
#SMMWebinar
FacebookContent
57. Keywords - simple but often targeting is a little loose
Television – treated as a broadcast advertising opportunity
Interests – great for utlising earlier audience insight
#SMMWebinar
Twitter Targeting
58. • Users’ web browsing behavior.
• Email addresses and other CRM data.
• Lists of Twitter IDs.
Allows you to target based on…
MUST WORK WITH A 3RD PARTY AD PARTNER
Tailored Audiences
59. • AD
FORMATS
• PLACEMENTS
• TARGETING
• CREATIVE
#SMMWebinar
It’s all about the …
62. THANK YOU.
#SMMWebinar
Cheri Percy
Content and Community Manager at
Distilled.
cheri.percy@distilled.co.uk
@Distilled
Simon Penson
Founder of Zazzle Media.
simon.penson@zazzlemedia.co.uk
@ZazzleMedia