How do you optimize your website? Optimizing a website requires thought and planning. It first starts with understanding what kind of people do you want your website. Once you know who they are - then determine what you want them to do when you get there. Optimization is about creating a world-class website experience through clear content, user-friendly design and keyword optimization.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification