Spam is defined as unwanted, unsolicited, and irrelevant email. It disrupts recipients and causes them to unsubscribe, block, filter, or report the sender. Spam is ineffective for companies because it is seen as a waste of time and money and does not work as a marketing tactic since most people consider it annoying and immediately delete it. The document advocates for more personalized and targeted email marketing approaches instead of spam.

1. love.hubspot.com

2. we have
a problem.

3. a spam
problem.

4. not this kind of spam.

5. this
kind.

6. spam is
unsolicited.

7. spam is
unwanted.

8. spam is

9. spam is
irrelevant.

10. spam is
disruptive.

11. spam is deceptive.

12. And spam
isn’t just
a Nigerian prince
trying to send
you money...

13. ...or
someone
sell you viagra.
trying to

14. spam is: purchasing contact lists & emailing people
who have never heard of your company.

15. spam is: what happens when you don’t
segment your audience.

16. spam is: starting an email with “Dear Sir or Madam”
instead of a personalized greeting.

17. spam is: not including an easy way
to unsubscribe.

18. spam is
the kind of email that
most people are likely to
delete.

19. spam is
the kind of email that
most people are likely to
block.

20. spam is
the kind of email that
most people are likely to
filter.

21. spam is
the kind of email that
most people are likely to
report.

22. spam
+
most people
=
unsubscribe.

23. never stops.
Worst of all, it

24. spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam

25. spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam

26. spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam
spam spam spam spam

27. spam-a-lam-a
-ding-dong!

28. spam is a waste
of time.

29. spam is a waste
of money.

30. it doesn’t work.

31. and kittens
don’t like it.

32. spam.

33. what is it good for?
spam.

34. what is it good for?
spam. (absolutely nothing.)

36. DOWNLOAD THE EBOOK.
offers.hubspot.com/make-love-not-spam-ebook
shop.hubspot.com
GET THE SHIRT.

37. learn
more
at love.hubspot.com