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CRUSH                 YOUR COMPETITORS                    with Inbound                     MarketingBrian Halligan@bhallig...
I’m Brian Halligan.Nice to meet you.                          #KillingIt           @bhalligan           CEO @HubSpot
How to CRUSH Your Competitors 1   Go Inbound 2   Become a TOFU Titan 3   Master Your MOFU 4   Build a Killer Inbound Team ...
1   Go    Inbound
The Marketing Playbook                         5
The Marketing Playbook IS BROKEN.                    CALLER                      ID                                6
Humans Are Changing                      7
SEO                             Blogging                           Social Media                           Viral Videos    ...
VS.      9
VS.      10
THE GREATESTDANGER FOR MOSTOF US IS NOT THATOUR AIM IS TOO HIGH& WE MISS IT,BUT THAT IT IS TOOLOW,& WE REACH IT.
Become2   a    TOFU    Titan
A Create Content                   • Blog.HubSpot.com                   • YouTube.com/HubSpot                   • Slidesha...
LINKS ARE THECURRENCY  OF THEINTERNET   14
B Optimize  “100 AWESOME  Marketing Stats,      Charts &      Graphs”             vs. “100 Charts”                        ...
analysis                    review                  product     answers                                                   ...
great                          retweet                  please retweet       twitter follow please social                 ...
C Promote            18
AVERAGE CONTENT.CYCLE            0     1   2     12# Infected         1   2   3     13Times Transmitted 2    2   2      2C...
Average Content Gets Shared14                                                        131210 8 6 4 2 0     1   2   3   4   ...
AWESOME CONTENT.CYCLE            0     1   2      12# Infected         1   3   7      8,191Times Transmitted 4    8   16  ...
AWESOME Content Gets Shared MORE90008000                                                     8,191700060005000400030002000...
9000               13          VS.         8,19180007000600050004000300020001000  0       1   2   3   4   5   6   7   8   ...
EITHER WRITESOMETHING WORTHREADING OR DOSOMETHING WORTHWRITING.—Benjamin Franklin
Master3   Your    MOFU
WHAT DOTHESECOMPANIESHAVE INCOMMON?            26
$150B  $92B    $50B         $12B          $10B                $8B                      27
A Usage & Conversion                        Better   More Usage           PersonalizationBetter Conversion       Better Va...
B Users & Conversion                        Better    More Users          PersonalizationBetter Conversion           Bette...
30
31
32
33
34
USER ACTIVITY      f +     Facebook Follow                                Purchase Hx                                     ...
Visitor Join our Community!   %   YOUR NAMEYOUR COMPANY               NOYOUR WEBSITE                                36
UserWelcome back, Brian!Activity from Your Network:   %• Item A• Item B• Item C                                  YESWebina...
Customer                                                  EliteWelcome back, Brian!Activity from Your Network:            ...
IF I HAVE SEENA LITTLE FURTHERIT IS BY STANDINGON THE SHOULDERSOF GIANTS.—Isaac Newton
4    Build a Killer    Inbound    Marketing    Team
The Press Release Hire                         Rent                         Interrupt                         Push        ...
DigitalDAnalyticalAReachRContent CreatorC
The New Org Chart                       @mvolp                       e  TOFU              MOFU        OTHER               ...
Empower EVERYONE.                    44
MEASUREOFTEN.EVOLVEFAST.    45
Write like a     human,     not a marketer.46
TOF U      MOF       U            47
DON’TDIP YOURTOE IN           48
JUMP INALL THE WAY              49
CRUSH5   the    Competition
51
52
53
54
55
Sell more like                 .Market more like                     .                         56
Get a FreeInboundMarketingAssessmentMoscone North1416131305Moscone WestLevel 2, Alcove 2                    57
P.S. Free Unicorns!                      Hubspot.com/freeunicorns
Thank You. Brian Halligan @bhalligan #KillingIt
Killing It! How to Crush the Competition with Inbound Marketing
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Killing It! How to Crush the Competition with Inbound Marketing

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View the webinar: http://www.hubspot.com/crush-your-competitors-with-inbound-marketing/

Veröffentlicht in: Business, Technologie
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Killing It! How to Crush the Competition with Inbound Marketing

  1. CRUSH YOUR COMPETITORS with Inbound MarketingBrian Halligan@bhalligan#KillingIt 1
  2. I’m Brian Halligan.Nice to meet you. #KillingIt @bhalligan CEO @HubSpot
  3. How to CRUSH Your Competitors 1 Go Inbound 2 Become a TOFU Titan 3 Master Your MOFU 4 Build a Killer Inbound Team 5 Crush the Competition!
  4. 1 Go Inbound
  5. The Marketing Playbook 5
  6. The Marketing Playbook IS BROKEN. CALLER ID 6
  7. Humans Are Changing 7
  8. SEO Blogging Social Media Viral Videos Freemium Trials VS. EmailTelemarketing Direct Mail Email BlastsPrint/Radio Ads PR Paid Search 8
  9. VS. 9
  10. VS. 10
  11. THE GREATESTDANGER FOR MOSTOF US IS NOT THATOUR AIM IS TOO HIGH& WE MISS IT,BUT THAT IT IS TOOLOW,& WE REACH IT.
  12. Become2 a TOFU Titan
  13. A Create Content • Blog.HubSpot.com • YouTube.com/HubSpot • Slideshare.com/HubSpot • Flickr.com/HubSpot • HubSpot.TV 13
  14. LINKS ARE THECURRENCY OF THEINTERNET 14
  15. B Optimize “100 AWESOME Marketing Stats, Charts & Graphs” vs. “100 Charts” 15
  16. analysis review product answers why advice top questions INSIGHT S.recent best facts soon great tips build Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 16
  17. great retweet please retweet twitter follow please social social media blogpost mediablog post how to 10 top free help new blog post check out Source: Data from the Science of Blogging - http://bit.ly/ezRm8w 17
  18. C Promote 18
  19. AVERAGE CONTENT.CYCLE 0 1 2 12# Infected 1 2 3 13Times Transmitted 2 2 2 2Conversion Rate 0.5 0.5 0.5 0.5Net New Infections 1 1 1 1 19
  20. Average Content Gets Shared14 131210 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 11 12 13 20
  21. AWESOME CONTENT.CYCLE 0 1 2 12# Infected 1 3 7 8,191Times Transmitted 4 8 16 16,384Conversion Rate 0.5 0.5 0.5 0.5Net New Infections 2 4 8 8,192 21
  22. AWESOME Content Gets Shared MORE90008000 8,1917000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 22
  23. 9000 13 VS. 8,19180007000600050004000300020001000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 23
  24. EITHER WRITESOMETHING WORTHREADING OR DOSOMETHING WORTHWRITING.—Benjamin Franklin
  25. Master3 Your MOFU
  26. WHAT DOTHESECOMPANIESHAVE INCOMMON? 26
  27. $150B $92B $50B $12B $10B $8B 27
  28. A Usage & Conversion Better More Usage PersonalizationBetter Conversion Better Value 28
  29. B Users & Conversion Better More Users PersonalizationBetter Conversion Better Value 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. USER ACTIVITY f + Facebook Follow Purchase Hx $ Page Visits Webinar Blog Sub PERSONALIZATIO Web Email Mobile 35
  36. Visitor Join our Community! % YOUR NAMEYOUR COMPANY NOYOUR WEBSITE 36
  37. UserWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C YESWebinars You Missed:• Webinar 1• Webinar 2• Webinar 3 37
  38. Customer EliteWelcome back, Brian!Activity from Your Network: %• Item A• Item B• Item C You’ll love these blog articles: PERSONALIZWebinars You Missed: ED• Webinar 1 Item A• Webinar 2 Item B• Webinar 3 Item C 38
  39. IF I HAVE SEENA LITTLE FURTHERIT IS BY STANDINGON THE SHOULDERSOF GIANTS.—Isaac Newton
  40. 4 Build a Killer Inbound Marketing Team
  41. The Press Release Hire Rent Interrupt Push Outbound 41
  42. DigitalDAnalyticalAReachRContent CreatorC
  43. The New Org Chart @mvolp e TOFU MOFU OTHER 43
  44. Empower EVERYONE. 44
  45. MEASUREOFTEN.EVOLVEFAST. 45
  46. Write like a human, not a marketer.46
  47. TOF U MOF U 47
  48. DON’TDIP YOURTOE IN 48
  49. JUMP INALL THE WAY 49
  50. CRUSH5 the Competition
  51. 51
  52. 52
  53. 53
  54. 54
  55. 55
  56. Sell more like .Market more like . 56
  57. Get a FreeInboundMarketingAssessmentMoscone North1416131305Moscone WestLevel 2, Alcove 2 57
  58. P.S. Free Unicorns! Hubspot.com/freeunicorns
  59. Thank You. Brian Halligan @bhalligan #KillingIt

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