Rethinking Web Design Creating a
peak performing website with less risk and headache

@GDrivenDesign @SavvyLuke Growth-Driven Design Evangelist
#GrowthDrivenDesign

#GrowthDrivenDesign The Traditional Web Design
Process is (very) Broken 1

Website Redesign
#GrowthDrivenDesign

#GrowthDrivenDesign Need a big team
or hire an agency

SMB websites typically cost $15,000
- $80,000 #GrowthDrivenDesign Websites are a BIG up-front cost (before you even know if it will increase results)

Three Months #GrowthDrivenDesign They take
1/4 your entire year to build (often shifting focus away from other important activities) SMB websites typically takes

#GrowthDrivenDesign Tons of planning and
resources

Launches Late and/or Over-Budget #GrowthDrivenDesign
On top of that, what usually ends up happening?

flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign On top of that,
what usually ends up happening? Launches Late and/or Over-Budget

#GrowthDrivenDesign We put ourselves through
all of that and when we FINALLY launch it I like to ask…

#GrowthDrivenDesign How do you launch
the best possible performing website?

#GrowthDrivenDesign
The answer is…

#GrowthDrivenDesign
it is impossible.
Period.

#GrowthDrivenDesign it is impossible to
launch the best possible performing website.

#GrowthDrivenDesign We look at the
data, talk to users and make an educated guess on what will perform better.

#GrowthDrivenDesign At the end of
the day, it’s still a guess. And then it sits for 1.5 - 2 years until we muster up the courrage to do another redesign. We never validate our guess to see if we were correct.

#GrowthDrivenDesign Our best marketing asset
-and- #1 sales “person” ends up sitting with no major or impactful updates. This makes no sense.

Traditional Web DesignImpact Time 1.5
- 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign (guess of what works) (guess of what works)

#GrowthDrivenDesign And sometimes we launch
and results actually drop!

Traditional Web Design is Risky!

RISK TRADITIONAL WEB DESIGN $15,000-
$100,000 Three Months Only a Hypothesis Redesign Every 2 Years (out of scope, over budget, late) #GrowthDrivenDesign

The traditional web design model
is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to project failure and often does not produce optimal results. Gabe Wahhab Director, Interactive Services “ ” #GrowthDrivenDesign

flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign

#GrowthDrivenDesign The smarter way to
think about website redesigns 2

Growth Driven Design Create an
elevator pitch for this method here. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign

flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign There is a better
methodology and process that: 1.Minimizes all the risk of traditional web design 2. Produces much better results and business impact

flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign What is this new
methodology and process?

flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign

Minimize The Risk Continuously Learn
& Improve Inform Marketing & Sales flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ GROWTH-DRIVEN DESIGN #GrowthDrivenDesign

Traditional Web DesignImpact Time 1.5
- 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign

Traditional Web Design vs. Growth-Driven
DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign Continous Improvement

Traditional Web Design vs. Growth-Driven
DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign Gained Opportunity

Traditional Web Design vs. Growth-Driven
DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site INBOUND M ARKETING & SALES #GrowthDrivenDesign Actively Informs & Interacts

Growth-Driven Design is the new
gold standard for delivering successful website redesigns that bring measurable business value. It is a smarter, agile and data guided approach that minimizes the pitfalls of traditional web design and produces high performing websites. Gabe Wahhab Director, Interactive Services “ ” #GrowthDrivenDesign

We are introducing all new
refresh projects as continuous design jobs. Clients are not only interested, they are excited. HubSpot clients in particular, really "get" that the website is a living breathing thing. Joseph Jerome Owner “ ” #GrowthDrivenDesign

High-Level View of Growth-Driven Design
STRATEGY Launch Pad Website Plan Develop Transfer Learn PHASE ONE - 1 MONTH PHASE TWO - MONTHLY CYCLE - FOR 11 MONTHS

RISK TRADITIONAL WEB DESIGN $15,000-
$100,000 Three Months Only a Hypothesis (out of scope, over budget, late) Redesign Every 2 Years GROWTH- DRIVEN DESIGN Validated Results Continuous Improvement $2 - 8K monthly Launch Pad Website (agile, on time & on budget) #GrowthDrivenDesign

TODD SPERANZO VP OF MARKETING
AVELLA.COM “Avella has partnered with Media Junction on an ongoing Growth-Driven Design retainer to continue to evolve our brand, and enhance messaging and user experience. The end result is a web experience that surpasses our competitors and keeps our customers engaged and delighted.” #GrowthDrivenDesign

TYPE Page Views Per Visit
2.87 2014 4.03 2015 Total Page Views 199,956 480,345 Bounce Rate 45.87% 28.29% Leads up 217% year over year. +40.23% +140.23% -38.34% Growth-Driven Design Results #GrowthDrivenDesign

#GrowthDrivenDesign What do designers &
developers think of Growth-Driven Design?

NISSA THUMANN “It’s rewarding to
work on a Growth Driven Design website. I enjoy seeing the results of my work and how interested our clients are in the data. GDD has pushed me to up my game as a developer because we’re constantly looking for ways to enhance and improve each website.” Designers DONNY WILSON #GrowthDrivenDesign

#GrowthDrivenDesign The Growth-Driven Design
methodology & process 3

Step 1 - Learn the
Basics DOWNLOAD NOW http://offers.hubspot.com/an-introduction-to-growth-driven-design Get the complete walk through of the Growth-Driven Design process!

Step 2 - Join the
Deep Dive Course After you’ve learned the basics, it’s time to take a deep dive into the step-by-step process. or visit - http://hubs.ly/y0-Hwl0

Are You an Agency? or
visit - http://hubs.ly/y0-HLd0 We also have a training course for agencies to learn how to market, sell & service Growth-Driven Design website retainers.

#GrowthDrivenDesign
Thank You.