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Abbreviated Introduction to Inbound Marketing

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Internet Marketing Workshop May2009 HubSpot Worcester

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Abbreviated Introduction to Inbound Marketing

  1. 1. Internet Marketing Workshop May 13, 2009 www.InboundMarketingWorkshop.com Twitter Hash Tag: #IMW051309
  2. 2. Agenda • Introductions • Your Inbound Marketing Goals? • Marketing has Changed • How to Adapt • Agenda for Today • Working Together Today
  3. 3. Introductions • Speakers • Peter Caputa, HubSpot • Jennifer Snyder, HubSpot • Catie Foertsch, Yes Media Works • Kyle James, HubSpot BIG!!!!!!!!!!!!!!!!!! SOOOO • Brian Thorne, HubSpot
  4. 4. Use Your Guides Today • Guides • Linda Sevier www.pagetender.com • Jennifer Norris www.ggiagency.com • Jeetu Mahtani www.wakefly.com • Susan LaPlante-Dube BIG!!!!!!!!!!!!!!!!!! SOOOO www.precisionmarketinggroup.com • Stephen Turcotte www.backbonemedia.com
  5. 5. 60 Seconds or Less • You • Company Name • I help…. (One sentence) • My IM Expertise: #? out of 10 • Today, I want to learnSOOOO BIG!!!!!!!!!!!!!!!!!! ___________ • I am motivated to learn because…
  6. 6. Why Should You Do Online Marketing? • Make More Sales • Make More $ • Save Time • Work Less • Go on Vacation More The opportunity is… • Send Kids to College SOOOO BIG!!!!!!!!!!!!!!!!!! • Retire Early _______________________ More Profitable Revenue (Ultimately, it's about more profitable revenue.)
  7. 7. What Do You Do Before You Buy Something? • Telemarketing/Cold Calls? • Flyer in the Mail? • TV/Radio/Newspaper Ad? • Search at Google • Ask an Unbiased Expert? SOOOO BIG!!!!!!!!!!!!!!!!!! • Ask a Trusted Colleague?
  8. 8. 3 Reasons to Do Internet Marketing • Leads • Sales Ready Leads • Highly Qualified Sales Ready Leads Who Are Ready to Buy SOOOO BIG!!!!!!!!!!!!!!!!!!
  9. 9. Outbound vs. Inbound Marketing INBOUND OUTBOUND • SEO/SEM • Telemarketing • Blogging • Trade Shows • Social Media • Direct Mail http://blog.hubspot.com/blog/tabid/6307/bid/43 • RSS • Email Blasts 65/Seth-Godin-Presents-His-New-Book- Tribes.aspx • Free tools/Trials • Print Ads • PR • TV/Radio Ads
  10. 10. What Does Your Website Do For You Now? • You have to point people there • A few people found you and called you • You get a few leads every month. Your website = billboard in a desert?
  11. 11. 3 Goals for Today • Realize How Much You’re Missing the Boat • Inspire You To Take Some Action • Provide a Roadmap & the Vehicle to Get Started
  12. 12. What You Need to Do Internet Marketing • $10,000/mo • 2 new internal resources ($100k+ each) • Manager: Back to school 6 mo 12 hours/week. JUST KIDDING
  13. 13. What You Need to Do Internet Marketing • $10,000/mo Some $ ($250/$500 month) • 2 new internal resources Time (2-4 hours/week) • Back to school 6 month program 12 hours/week. Willingness to Learn New Skills (self paced training)
  14. 14. Attracting Visitors to Your Website • SEO • Blogging/Content Creation • Email • Online Paid Advertising • Social Media Marketing
  15. 15. Converting Visitors into Leads 1. Educate/Engage Prospects 2. Prominent Calls to Action 3. Great Offers ! 4. Landing Pages
  16. 16. Measure, Analyze, Repeat • Where Are Visitors, Leads, Customers Coming From?

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