INBOUND Bold Talks: Emily Olson LaFave

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HubSpot

Sometimes the best way to get your own story told... is to tell someone else's.

Business Bildung

The Art of Telling
Someone Else’s Story
@emilyolson

STOP
Telling the world about your features.

START
Telling the world how it connects to somebody.

People SUCK at telling their own stories.

We want to be heard.
We want to be validated.
We want to matter.

1. Look for the story everywhere
2. Find people in the middle
3. Invest in visuals
4. Pick a timely story

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