Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

HubSpot Product Overview

Weitere Verwandte Inhalte

Ähnliche Bücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

Ähnliche Hörbücher

Kostenlos mit einer 30-tägigen Testversion von Scribd

Alle anzeigen

HubSpot Product Overview

  1. 1. HubSpot All-in-one inbound marketing software
  2. 2. WHAT MAKES HUBSPOT DIFFERENT?
  3. 3. ALL-IN-ONE SEO 1 HubSpot simplifies your 1marketing by pulling together everything you need to grow your business. Text Marketing goes Automation here Social Text Marketing goes Content Media Analytics Creation here Email & Landing Lead Pages Nurturing
  4. 4. INTEGRATED The fact that HubSpot is all-in-one makes your marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Image source: Eric Skiff
  5. 5. HUBSPOT TOOLS
  6. 6. WEBSITE MANAGEMENT Send your IT guys out to coffee. Website management made simpler.
  7. 7. Content Management System Create website pages in moments (and without a computer science degree). See how effective your website is at driving visits & leads. Easily edit pages -- Easy Page no coding needed. Formatting Keep track of how your website is doing each month. Dynamic messages advise you on what to do next.
  8. 8. SEARCH ENGINE OPTIMIZATION Optimize your content so leads find you.
  9. 9. The Keyword App No need to hire an SEO expert. Get clear action steps to improve your rank. Questions it answers: What are our “sweet spot” keywords and how do we take action to increase our rank? What keywords brought us the greatest # of leads? What keywords are driving traffic but not conversions? How do I fix that? Where are my competitors out-ranking me? What keywords should I stop wasting time & money on?
  10. 10. Link Grader See what websites are linking to you and how valuable those link are in improving your search engine optimization. See inbound links for competitors too.
  11. 11. Pages Track the effectiveness of individual pages, get clear instructions on how to improve them.
  12. 12. BLOGGING & SOCIAL MEDIA Attract leads with useful and engaging content.
  13. 13. Blogging Platform Get as-you-type advice on how to improve your blog posts and draw leads in. Easy blogging interface Dynamic advice on improving your posts Search engine optimization
  14. 14. Social Media Publishing Schedule out social media posts across multiple accounts and see how many clicks each generated.
  15. 15. Social Media Monitoring Easily monitor social media mentions across networks on your keywords, company name and competitors.
  16. 16. Social Media Analytics See which channels are bringing in the most traffic and leads.
  17. 17. LEAD INTELLIGENCE Understand the timing and motivations of your leads.
  18. 18. Prospect Intelligence Track what companies are visiting your website and see what content brought them in. Make more informed sales calls and marketing decisions. Dunder Mifflin Paper All visitors Individual company Identified person view view view
  19. 19. Lead Intelligence See the complete history of interactions for a lead or customer across channels. Understand their interest in your company and level of engagement.
  20. 20. LEAD ACQUISITION Attract quality leads and increase conversions
  21. 21. Landing Pages Easily create landing pages and measure their effectiveness over time. Build landing Track conversion rates, pages in moments. new leads and customers.
  22. 22. A/B Testing Create multiple variations of a landing page and test which version does better. HubSpot will automatically tell you when the test becomes statistically significant. Then just disable the less effective pages.
  23. 23. LEAD NURTURING Help your leads navigate the decision process.
  24. 24. Email Marketing Use one of HubSpot’s templates or customize your own. Segment leads and target your emails based on website events.
  25. 25. Integrated Email Analytics Get detailed analytics for each send. Create segments of subscribers based on their behavior.
  26. 26. Lead Nurturing & Marketing Automation Trigger emails and other communications based on customer behavior on and off of your site. Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.
  27. 27. ANALYTICS Get smarter about your marketing investments.
  28. 28. Sources See what originally brought your leads and customers into your site.
  29. 29. Landing Page Analytics Compare the effectiveness of different landing pages.
  30. 30. Conversion Assists See what pages were important to people who ended up converting and buying.
  31. 31. Return on Investment Tie all of your analytics to what really matters: How many customers you earned.
  32. 32. Competitors and Benchmarks Use our Marketing Grader to keep an eye on your competitors’ performance.
  33. 33. Closed Loop Marketing See how specific marketing efforts & channels are contributing to the bottom line. $ Marketing Marketing Investment Results by Channel Informed Customers Sales Team Brought in
  34. 34. One End-to-End System Because it shouldn’t take 15 log-ins to execute on your marketing strategy. Sales Social Media Salesforce.com Facebook. Twitter. Marketing Support Email software Support software Web Analysts Billing Payment software Google Analytics etc.
  35. 35. A Monthly Report Sent Directly To You Just click save and you’re ready to present on your marketing progress.
  36. 36. INTEGRATIONS We play nice with others.
  37. 37. Our Ever-Expanding List of Integrations CRM Systems Billing Systems Salesforce, Sugar CRM, Microsoft Recurly, Chargify Dynamics and more Help Desks eCommerce Zendesk, Assistly Magento, Shopify, and more Social Media Email Service Providers Facebook, Twitter, Linkedin, and more. Mailchimp, Constant Contact, Campaign Monitor, Silverpop Mobile SMS and Apps Webinar Providers Go To Webinar Citrix
  38. 38. The App Marketplace Community-bred solutions that multiply like gremlins Search & install apps in the app marketplace. Read user reviews and submit your own.
  39. 39. The Service Marketplace No time? Have a service-provider do it for you. HubSpot Certified.
  40. 40. HubSpot API The HubSpot API makes it possible to integrate with anything (except maybe, a toaster). Blog API Keywords API Leads API Lead Nurturing API Marketing Events API Prospects API Settings API http://developers.hubspot.com/
  41. 41. RESULTS AND CASE STUDIES
  42. 42. Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has attributed more than 50% of its new sales to inbound marketing practices. OTHER RESULTS • Experienced a 5-fold increase in monthly organic "If I look at the new customers traffic and organic leads since February 2010 we've won this year, more than half of them can be • Achieved a 31% overall conversion rate on all attributed to the inbound website landing pages marketing efforts that HubSpot has helped us put into place.” -- Bob Apollo, Managing Director
  43. 43. The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is both the number of qualified quote requests it generates plus its call center volume. Since implementing HubSpot, Lynden has increased its total quote requests by 270%. "We're a smaller marketing OTHER RESULTS department, and so we really have to efficiently use our • Increased quote requests generated resources, and HubSpot has online by more than 412% really fulfilled that need for us. • Increased total inquiries to the Lynden It's definitely had a noticeable Call Center by 93% impact on the volume [of • Improved its small marketing team's quotes] that we're getting in, efficiency in serving a large organization and an impact on the organization.” - Ryan Dixon Online Marketing Manager
  44. 44. ADDITIONAL BACKGROUND ON HUBSPOT
  45. 45. Founded by MIT Sloan Graduates 1 1 TEXT GOES HERE Text goes Funded Sequoia Capital, Google Ventures & Salesforce here 6,500 customers worldwide Average HubSpot customer lead growth: 32% HubSpot Text growth rate of 6015% goes Over three years here

Hinweis der Redaktion

  • NOTE: The following apps are Professional or Enterpise ONLY: CRM Connector for Highrise, Dynamics CRM Connector, Infusionsoft Connector, NetSuite CRM Connector, Nimble Social CRM, Lead Grader (more may be added, so double-check)
  • NOTE: Advanced Landing Page Services are for Professional or Enterprise ONLY
  • API: makes it possible to integrate with anything

×