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How to Write 
Emails People 
Want to Respond to. 
SALES T EMPLATE
Want people to respond to your email? 
Here’s our 5-part formula: 
1 Prep Your Email 
2 Subject Lines 
3 Opening Line 
4 B...
Prep Your Email. 1
Before you start writing, take 
5 – 10 minutes to prepare 
with relevant information.
Try a simple Google search.
See if they blog – 
If so, what do they care enough 
about to write about it?
Find their social presence – 
Do they have an interesting 
new post? Have any recent 
updates?
Check company website – 
Review the about us page or 
management page.
But don’t let your newly 
acquired bank of information 
end your prep.
We actually need a reason 
to reach out to someone.
Think: How are 
you connected? 
Do you ha ve mutual 
connections? Use them 
in your introduction to 
establish credibility...
Research: Use a 
trigger event. 
Did an internal or 
external event happen 
that influences your 
email introduction?
Personalize: 
Leverage lead 
intelligence. 
What pages did they 
most recently view on 
your site? Which search 
terms dro...
Once we establish context, we can 
leverage that information to start a 
personalized email conversation. 
Context
Subject Lines. 2
First set a goal – 
that’s not closing the deal. 
Instead, focus on 
getting a response.
Now, let’s use that context to 
write our emails. Let’s start 
with subject lines.
Mike, quick question for you.
[Mutual connection] recommended I get in touch.
Ideas for [thing that’s important to them].
Question about [recent trigger event].
Question about [a goal they have].
Thoughts about [title of their blog post].
Have you considered [thought / recommendation]?
Meanwhile, avoid this words in your 
subject lines. 
x Final 
x Complimentary 
x Reminder 
x Help 
x Sale 
x Donation 
x T...
Opening Line. 3
Now, let’s begin writing the 
content inside your email.
How many emails 
do you reply to 
that begin with, 
“My name is ...” 
NAME
Start off by saying 
something about 
them, not you.
Mike, 
I noticed you ...
Mike, 
[Mutual connection] mentioned ...
Mike, 
Saw that we both ...
Mike, 
I loved your post on ...
Mike, 
Congratulations on ...
Want to know if your email was even opened? 
Track it with Sidekick, a free tool that alerts you 
when an email has been o...
Body Copy. 4
Your body copy should relay 
your value by connecting you to 
your prospect.
Avoid generic value 
propositions like: 
“We help we 
b marketing firms increase their lead 
generation by 400% and effort...
Instead, try asking a 
great question that 
aligns your research 
with your prospect’s 
goals.
How, if at all, would you like to improve your 
strategy?
Is [benefit to them] a priority for you right now?
Do you have any unanswered questions about 
[topic of learning]?
Are you after a lifestyle business, or world 
domination?
Are you alone on this?
Has it always been this way?
Would it be nice, or does it have to happen?
What would you do if you were me?
Was this all your idea?
For more questions, check out Rich Roberge’s full list: http://rickroberge.com/questions/ 
Was this all your idea?
Signature. 5
Your email signature shouldn’t 
be a distraction.
Instead, they should: 
ü Keep it short – aka no need to scroll up, down, 
left, or right. 
ü Use plain, black and white ...
Put that all together, and you 
have the sales email template 
that crushes it for us.
Personalized subject line. 
First name, 
Opening line about the prospect ... 
Question that aligns with the prospect’s goa...
Now, start getting 
real insights into how 
this template works 
for you.
And use Sidekick 
to do it for free. 
Click 
to 
try 
Sidekick 
today. 
Sidekick is a free tool that shows who has opened ...
Michael Pici 
SALES MANAGER, 
HUBSPOT 
@MichaelPici 
Anum Hussain 
GROWTH MARKETER, 
SIDEKICK BY HUBSPOT 
@anum
For more sales techniques, 
check out Jeff Hoffman’s 
workshops and trainings: 
Corporate Sales Training 
Public Workshop ...
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How to Write Emails People WANT to Respond to [Sales Template]

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Want people to actually respond to your emails? Here's our 5-part formula for making it happen.

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How to Write Emails People WANT to Respond to [Sales Template]

  1. 1. How to Write Emails People Want to Respond to. SALES T EMPLATE
  2. 2. Want people to respond to your email? Here’s our 5-part formula: 1 Prep Your Email 2 Subject Lines 3 Opening Line 4 Body Copy 5 Signature
  3. 3. Prep Your Email. 1
  4. 4. Before you start writing, take 5 – 10 minutes to prepare with relevant information.
  5. 5. Try a simple Google search.
  6. 6. See if they blog – If so, what do they care enough about to write about it?
  7. 7. Find their social presence – Do they have an interesting new post? Have any recent updates?
  8. 8. Check company website – Review the about us page or management page.
  9. 9. But don’t let your newly acquired bank of information end your prep.
  10. 10. We actually need a reason to reach out to someone.
  11. 11. Think: How are you connected? Do you ha ve mutual connections? Use them in your introduction to establish credibility.
  12. 12. Research: Use a trigger event. Did an internal or external event happen that influences your email introduction?
  13. 13. Personalize: Leverage lead intelligence. What pages did they most recently view on your site? Which search terms drove them to your business?
  14. 14. Once we establish context, we can leverage that information to start a personalized email conversation. Context
  15. 15. Subject Lines. 2
  16. 16. First set a goal – that’s not closing the deal. Instead, focus on getting a response.
  17. 17. Now, let’s use that context to write our emails. Let’s start with subject lines.
  18. 18. Mike, quick question for you.
  19. 19. [Mutual connection] recommended I get in touch.
  20. 20. Ideas for [thing that’s important to them].
  21. 21. Question about [recent trigger event].
  22. 22. Question about [a goal they have].
  23. 23. Thoughts about [title of their blog post].
  24. 24. Have you considered [thought / recommendation]?
  25. 25. Meanwhile, avoid this words in your subject lines. x Final x Complimentary x Reminder x Help x Sale x Donation x Tempting x Don’t x Specials x Exciting x Unique x Discount x Solution x Partner x State of the Art Credit: Jill Konrath
  26. 26. Opening Line. 3
  27. 27. Now, let’s begin writing the content inside your email.
  28. 28. How many emails do you reply to that begin with, “My name is ...” NAME
  29. 29. Start off by saying something about them, not you.
  30. 30. Mike, I noticed you ...
  31. 31. Mike, [Mutual connection] mentioned ...
  32. 32. Mike, Saw that we both ...
  33. 33. Mike, I loved your post on ...
  34. 34. Mike, Congratulations on ...
  35. 35. Want to know if your email was even opened? Track it with Sidekick, a free tool that alerts you when an email has been opened or clicked. Click here to try it.
  36. 36. Body Copy. 4
  37. 37. Your body copy should relay your value by connecting you to your prospect.
  38. 38. Avoid generic value propositions like: “We help we b marketing firms increase their lead generation by 400% and effortlessly prove ROI to their clients.”
  39. 39. Instead, try asking a great question that aligns your research with your prospect’s goals.
  40. 40. How, if at all, would you like to improve your strategy?
  41. 41. Is [benefit to them] a priority for you right now?
  42. 42. Do you have any unanswered questions about [topic of learning]?
  43. 43. Are you after a lifestyle business, or world domination?
  44. 44. Are you alone on this?
  45. 45. Has it always been this way?
  46. 46. Would it be nice, or does it have to happen?
  47. 47. What would you do if you were me?
  48. 48. Was this all your idea?
  49. 49. For more questions, check out Rich Roberge’s full list: http://rickroberge.com/questions/ Was this all your idea?
  50. 50. Signature. 5
  51. 51. Your email signature shouldn’t be a distraction.
  52. 52. Instead, they should: ü Keep it short – aka no need to scroll up, down, left, or right. ü Use plain, black and white text. ü Leave contact information and a link to view your online profile of choice.
  53. 53. Put that all together, and you have the sales email template that crushes it for us.
  54. 54. Personalized subject line. First name, Opening line about the prospect ... Question that aligns with the prospect’s goals. Simple signature,
  55. 55. Now, start getting real insights into how this template works for you.
  56. 56. And use Sidekick to do it for free. Click to try Sidekick today. Sidekick is a free tool that shows who has opened and clicked your emails. These notifications can be received instantly on desktop or mobile – so you know which emails are performing best wherever you are.
  57. 57. Michael Pici SALES MANAGER, HUBSPOT @MichaelPici Anum Hussain GROWTH MARKETER, SIDEKICK BY HUBSPOT @anum
  58. 58. For more sales techniques, check out Jeff Hoffman’s workshops and trainings: Corporate Sales Training Public Workshop Workshop Fact Sheet
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Want people to actually respond to your emails? Here's our 5-part formula for making it happen.

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