27. PRO TIP:
send your entire contact list the same
email marketing message.
28. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
29. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
BONUS POINT: send it to existing customers.
30. PRO TIP #2:
don’t waste time worrying about you’re
grammar or speling.
38. PRO TIP:
say whatever it takes to convince people
to buy your product.
(even if technically it can’t actually do all that stuff… completely)
39. PRO TIP:
say whatever it takes to convince people
to buy your product.
(this is not your problem, the sales & services teams at your
company will need to figure it out)
40. think of yourself as a
marketing hero among
ordinary men. (or women)
41. you know better
than your
customers,
prospects, and
sales team:
DON’T LISTEN
TO THEM.
42. show how awesome you
are that you don’t need to
A/B test any of your emails,
landing pages, or calls-to-
action.
48. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
49. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
50. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
51. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
5. attend educational conferences or seminars
52. DO NOT
1. track your marketing ROI (or use any analytics)
2. align your sales & marketing
3. segment your contact database
4. attempt thought leadership
5. attend educational conferences or seminars
6. embrace inbound marketing
55. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
56. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
3. raise the volume of your TV commercials
57. DO
1. use lots of marketing jargon
2. purchase online pop-up advertisements
3. raise the volume of your TV commercials
4. lots of outbound marketing
58. curious to know if Yes.
your marketing
SUCKS?
No.
(or how awesome it is?)