A visual guide to inbound marketing with tips on how to grow your business.
This is a bonus addition to the newly released 2nd edition of "Inbound Marketing" the book by Brian Halligan and Dharmesh Shah
36. Itâs simple.
(but not easy)
Itâs about providing value
instead of pushing your way in.
37. And the most common way to do that
is to create content thatâs helpful.
38. Some types of content you can createâŠ
Blogs
Photos &
Infographics
Videos &
Podcasts
Presentations
& eBooks
Software/
Tools
(This deck is a good example. It promotes the Inbound Marketing book.)
39. The best place to start creating content is to start aâŠ
46. Blogging CMS Social SEO
Email
Nurturing
Landing
Pages
Calls-to-action
Sales Analytics CRM
Typical applications
needed for
marketing.
47. Blogging
Website Pages
Social
SEO
Email 2.0
Landing
Pages
Calls-to- action
Analytics
CRM
âTop Of The Funnelâ is about pulling visitors to your website.
48. Blogging
Website Pages
Social
SEO
Email 2.0
Landing
Pages
Calls-to- action
Analytics
CRM
âMiddle Of The Funnelâ
is about converting visitors to leads or customers after they visit your site.
94. Tech savvy marketers you should learn from
HitenShah
@hnshah
KISSmetrics
Sean Ellis@seanellis
GrowthHackers
Leo Widrich@leowid
Buffer
Rand Fishkin@randfish
Moz
95. Connecting marketers to great content, and each other.
(34,000+ members)
Community you should join.
inbound.org
96. What are the chances that 139 5-star reviews are wrong?
And, itâs in paperback now.
And of course, buy the book. ï
inboundbook.com
97. Read? Set? GET GROWING!
Tell your friends:
Would love feedback on this deck:
feedback@inboundbook.com
inboundslides.com