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How to Generate Leads Using Social Media

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A quick presentation on how to use social media to attract traffic to your site and generate leads.

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How to Generate Leads Using Social Media

  1. 1. Generating Leads and Business Using Social Media Marketing Peter Caputa IV, HubSpot Blitztime Speed Networking Event ‘October 29 2008
  2. 2. Attracting Visitors: BLOG as Networking Central 1. Promote Your Thought Leadership 2. Guide Prospects to You 3. Establish Credibility
  3. 3. Attracting Visitors: Social Media Marketing • Set Up Your Profiles • Include Previous Jobs, Awards, Education Sites: -Linkedin -Plaxo -Facebook? - Twitter -BlitzTime -Inquisix -FastPitch -Meetup -Digg -StumbleUpon -Google Reader
  4. 4. Attracting Visitors: Work the Online Room Linkedin/Facebook • Pay Attention to Other’s Activities: Read your contacts’ job postings, q&a-s, profile updates, new contacts, etc. • Reach out to see how you can help them. • Proactively introduce people. Proactively endorse other people. • Ask connections who TRUST you if they’ll introduce you to people. Again, focus on how you can help their contacts. Help your contacts first.
  5. 5. Attracting Visitors: Ask & Answer Questions • Answer Questions that Demonstrate Your Expertise • Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer. • Recommend Your Trusted Contacts as Resources
  6. 6. Attracting Visitors: Listen for Opportunities
  7. 7. Converting Visitors into Leads 1. Educate/Engage Prospects 2. Prominent Calls to Action 3. Great Offers ! 4. Landing Pages
  8. 8. Measure, Measure, Measure • Where Are Visitors & Leads Coming From? • What Keywords, Other Websites Generate the Most Leads?
  9. 9. Here to Help… • www.hubspot.com 800-482-0382 • Peter Caputa IV pc4media@gmail.com 508 579 6987 Free Tools: • http://Website.Grader.com • http://PressRelease.Grader.com • http://Twitter.Grader.com