#Twitter25 Live Webinar: How to
Generate Leads on Twitter in 25 Minutes a Day

#Twitter25 Meet Your Experts Anne
Mercogliano @akmercog Kipp Bodnar @KippBodnar

#Twitter25 1. Lead Generation 2.
Divide up your 25 minutes a day 3. Inspiring examples Agenda

#Twitter25
Overview of Lead Generation

#Twitter25
WHAT IS LEAD GENERATION?

#Twitter25 HOW DO YOU ATTRACT
LEADS?

#Twitter25 How to Divide Up
Your 25 Minutes.

#Twitter25 Create An Awesome Tweet.
Minutes 0-5

#Twitter25 OPTIMIZE YOUR TWEET FOR
LEAD GENERATION t 0-5

#Twitter25 CREATING AN AWESOME TWEETt
0-5 Short Tweet CTA One Link Catchy Copy 3 3 3 3 GOOD:

#Twitter25 BAD (for lead generation):
Hashtag & Mentions Image Multiple LinksX X X CREATING AN AWESOME TWEET 0-5 t

#Twitter25 Take Your Tweet to
the Next Level, Promote it. Minutes 5-8

#Twitter25 YOUR AUDIENCE IS ON
TWITTERt 5-8

#Twitter25 5-8 t TARGET YOUR
AUDIENCE W/ CONTENT

#Twitter25 Generate leads directly on
Twitter with a lead gen card. Minutes 8-12

#Twitter25 1.Description 1.Image 1.Call to
action 8-12 t SET UP A LEAD GEN CARD

#Twitter25
CARD BEST PRACTICESt
8-12

#Twitter25 t 8-12 CARD BEST
PRACTICES

#Twitter25 t 8-12 CARD BEST
PRACTICES

#Twitter25 Try out Conversion Tracking
on Tweets. Minutes 12-15

#Twitter25 12-15 t SET UP
CONVERSION TRACKING

#Twitter25 12-15 t SET UP
CONVERSION TRACKING

#Twitter25 12-15 t SET UP
CONVERSION TRACKING

#Twitter25 Analyze Your Campaigns. Minutes
15-20

#Twitter25 Campaign data Conversion data
Card data Tweet data 15-20 t ANALYZE TWITTER DATA

#Twitter25 Campaign data Conversion data
Card data Tweet data 15-20 t ANALYZE TWITTER DATA

#Twitter25 Campaign data Conversion data
Card data Tweet data 15-20 t ANALYZE TWITTER DATA

#Twitter25 Campaign data Conversion data
Card data Tweet data 15-20 t ANALYZE TWITTER DATA

#Twitter25 TRACK LEADS & CUSTOMERSt
15-20 Funnel Analytics by Tweet campaign

#Twitter25 Optimize campaigns and follow
up. Minutes 20-25

#Twitter25 20-25 t OPTIMIZATION Start
Slow

#Twitter25 20-25 t OPTIMIZATION Start
Slow Make small tweaks

#Twitter25 20-25 t MAKE SMALL
TWEAKS

#Twitter25 20-25 t OPTIMIZATION Start
Slow Make small tweaks Scale Up

#Twitter25 20-25 t FOLLOW UP
WITH LEADS

#Twitter25 20-25 t FOLLOW UP
WITH LEADS SOCIALLY

#Twitter25
*BONUS* Get Inspired!

#Twitter25

#Twitter25

#Twitter25
Thank you!

#Twitter25 Q&A #Twitter25 @KippBodnar @Akmercog
@AmandaSibley

#Twitter25 Thank you to all
our influencers who gave us tips for our pre-webinar! If you have one of your own, Tweet it now using #Twitter25

#Twitter25 “Stop using Twitter randomly.
Follow and interact with your prospects and customers.” @pc4media

#Twitter25
“Make it funny.”
@pelonxiio

#Twitter25 “Know your style. Make
it your substance.” @ell_enn

#Twitter25 “Focus first on providing
service and building community.” @writer_sheri

#Twitter25 “Interaction is key! Sometimes
it's hard just to find 5 or 10 minutes in the day to tweet, but it's worth the effort. I find the more time I make to interact with people the more followers I gain. Using hashtags that relate to what you're posting also helps.” @Absoloot

#Twitter25 “Ask questions. Tweets that
ask questions get a higher rate of engagement.” @CoreyMichelle

#Twitter25 “Be mindful of what
you tweet/retweet. Don't use too many #hashtags. Your social media should tell a cohesive story.” @Philo4Thought

#Twitter25 “If you are featured
in a news item or press, because to thank and call out the journalist or publication rather than yourself. E.g. "Had so much fun talking to @journalistshandle about #industrystuff last week! link-to- article.com.” @Mdwainwright

#Twitter25 “Share relevant knowledge that
will evince interest. Don't market products directly.” @Debleena

#Twitter25
“Be real.”
@Stevecars

#Twitter25 “Before considering inventing a
hashtag, research if there's a similar one. It may already carry a trending topic status or have the potential of being one.” @Jaydj

#Twitter25 “If you want to
be an authority on Twitter you have to understand what your community needs, why they need it and when you deliver provide massive value.” @BrandonKrieger

#Twitter25 “Add hashtags in social
sharing links on landing pages using HubSpot.” @btrandolph

#Twitter25 Always engage in conversations
with others! It could be as simple as tweeting doing your favorite sporting event or TV show using their hashtag. @stand_out_style

#Twitter25 Focus on giving information
that people doing business with me would benefit from. Interact with like-minded tweeters. @Utahbizdev

#Twitter25 When drafting a tweet,
think of a purpose: selling a product, raising awareness or generate attendance. @at_lotus

#Twitter25 During event registration, ask
for attendees Twitter handle, and then interact with them during the event. @hanspetermeyer

#Twitter25 Tweet 24/7 without being
online 24/7. Be visible at all times and get more followers. Use a scheduling tool like social inbox to schedule Tweets 24/7. @Shannopop