1.
HOW TO
Create a Facebook Business
Page in 5 Simple Steps

2.
8 million local business pages
have been created on Facebook.
SOURCE: FACEBOOK

3.
8 million local business pages
have been created on Facebook.
... just between June 2012 & May 2013.
SOURCE: FACEBOOK

4.
In total there are over 50 million
business pages on Facebook.
SOURCE: FACEBOOK

5.
WHY?

6.
Because there are 829 million
people actively using Facebook
every day.
SOURCE: FACEBOOK
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7.
These active users are from all
around the world.
206
MILLION
228
152 MILLION
MILLION
SOURCE: FACEBOOK

8.
So, businesses
use Facebook
because their
customers are
already there.

9.
And these customers are
not just teenagers.
SOURCE: FACEBOOK
5.4% OF USERS
ARE 13-17
YEARS-OLD
23% OF USERS
ARE 18-34
YEARS-OLD.
31% OF USERS
ARE 35-54
YEARS-OLD.
16% OF USERS
ARE 55+
YEARS-OLD.

10.
Fortunately, creating your own
Business Page takes just 5 steps.

11.
Choose a classification.

12.
Click anywhere
on this slide to
navigate to
Facebook.
facebook.com/
pages/create/
(MAKE SURE YOU’RE LOGGED IN).

13.
Now, choose 1 of the 6 classifications.

14.
Now, choose 1 of the 6 classifications.
Ea ch classification
will prov ide more
relevant information
fields for yo u r
desired Page.

15.
Local business highlights local relevancy.
• About
• Address
• Hours
• Price Range
• Parking
• Contact

16.
Company creates industry relevancy.
• Founded
• Address
• Mission
• Products
• Awards

17.
Brand focuses on a product, not company.
• Founded
• About
• Product
• Awards

18.
Public figure focuses on the individual.
• Address
• Affiliation
• Birthday
• Biography
• Interests
• Gender

19.
Entertainment puts a spotlight on releases.
• Release
Date
• About

20.
Cause prioritizes community supporters.
• Cause Type
• Description
• Cause
Groups

21.
For this tutorial, we’ll select company.

22.
Each option will ask for an official name.

23.
Each option will ask for an official name.
Be careful with name
selection – Facebook
allows you to change
your URL once (and
it’s a difficult process).

24.
Complete Basic Information

25.
Next, we’ll complete the four basic
sections Facebook walks us through.

26.
This “about”
section appears
prominently on
your Page. Make
sure it clearly
describes your
business.

27.
Your Facebook
URL represents
your unique
domain.
For example,
facebook.com/
getsidekick

28.
Next, upload a
square, 180 x 180
pixels, photo.
Ideally, this should
be your company
logo.

29.
Adding your
Page to your
“Favorites”
bookmarks it on
your personal
News Feed.

30.
Creating an
advertisement at
this stage is risky
– there’s nothing
on your Page yet
for people to see!

31.
Understand the Admin Panel

32.
The basic skeleton of your Business Page
is now live.

33.
Avoid “liking” your Page right away. We
need to first populate it with content.

34.
On the right side, you’ll find important
metrics you can regularly monitor.

35.
Let’s jump to the “Settings” tab in the top
left navigation.

36.
Under
“Page Info,”
you can add
additional
details about
your business.

37.
Under
“Notifications”
you can set
frequencies for
Page alerts.

38.
Under
“Page Roles”
select which
colleagues can
make changes
to the Page.

39.
Populate Page With Content

40.
Upload a cover photo to further brand
your page. It should be 851 x 315 pixels.

41.
Create your first
post! This can be a
link, image, or plain
text status update.

42.
Create your first
post! This can be a
link, image, or plain
text status update.
Click here to
u ncover 8 best
pra ctices for
crafting perfect
Fa cebook posts.

43.
Now that there’s content on
our Page, start strategically
inviting users to Like it.

44.
First, invite colleagues to Like your page and its
content to build some initial activity.

45.
First, invite colleagues to Like your page and its
content to build some initial activity.
Second, invite supporters in your network.
Encourage them to engage with the content.

46.
First, invite colleagues to Like your page and its
content to build some initial activity.
Second, invite supporters in your network.
Encourage them to engage with the content.
Third, invite customers. With some activity now on
the Page, they’ll be more interested in “Liking” it.

47.
Now let’s jump to the “Activity” tab. This
is where you see how Facebook users are
engaging with your content.

48.
Now let’s jump to the “Activity” tab. This
is where you see how Facebook users are
engaging with your content.
Try your best to
monitor th is
routinely for any
comments you need
to respond to.

49.
Measure Your Growth

50.
Finally, we need to measure our efforts to
ensure we’re making valuable marketing
decisions on Facebook.

51.
The “Overview” tab shows a 7-day
snapshot of your metrics.

52.
The “Likes” tab shows your overall fan
growth, as well as your losses.

53.
The “Reach” tab highlights the raw
number of people your Page is reaching.

54.
The “Visits” tab indicates where on
Facebook your viewers are coming from.

55.
Voila! You are now among the
50 million business pages on
Facebook.

56.
Now, want to start reaching the
829 million daily active users
on Facebook?

57.
Then click here to learn how.

58.
Thank You
Anum Hussain
Growth Marketer, Sidekick by
Co-author, Twitter for Dummies
@anum
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