SlideShare ist ein Scribd-Unternehmen logo

How HubSpot Uses Facebook and LinkedIn

•
•
HubSpot
HubSpot

A four-slide presentation explaining how HubSpot uses social media, specifically Facebook and LinkedIn

BusinessTechnologie
1 von 5
Downloaden Sie, um offline zu lesen
Social Media in Real Life Mass Technology Leadership Council – November 13, 2009 Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes
Who’s HubSpot? • Founded in July 2006 from research at MIT • Cambridge, MA • 2,000+ customers, 100+ employees (10 marketers) 2
How HubSpot Does Inbound Marketing Process Website Visitors Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO Leads • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 3
How HubSpot Markets With Facebook Wall Posts Messages (via group) Updates Listening, Reach, Nurturing 4
How HubSpot Markets With LinkedIn Answers Groups Listening, Reach, Nurturing 5

Empfohlen

Corporate Blogging Workshop
Corporate Blogging WorkshopCorporate Blogging Workshop
Corporate Blogging WorkshopDouglas Karr
 
Search Marketing Theatre; The New Formula for Search. How innovative search s...
Search Marketing Theatre; The New Formula for Search. How innovative search s...Search Marketing Theatre; The New Formula for Search. How innovative search s...
Search Marketing Theatre; The New Formula for Search. How innovative search s...TFM&A
 
Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Shannon Kinney
 
Paula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattlePaula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattleMisty Weaver
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
Webinar.2010 Planning Using Hub Spot
Webinar.2010 Planning Using Hub SpotWebinar.2010 Planning Using Hub Spot
Webinar.2010 Planning Using Hub SpotHubSpot
 
OSBDC Social Media 101
OSBDC Social Media 101OSBDC Social Media 101
OSBDC Social Media 101Site-Seeker, Inc.
 
Strategize to energize your social connections
Strategize to energize your social connectionsStrategize to energize your social connections
Strategize to energize your social connectionsInbound Train, Inc
 

Empfohlen

Corporate Blogging Workshop
Corporate Blogging WorkshopCorporate Blogging Workshop
Corporate Blogging WorkshopDouglas Karr
 
Search Marketing Theatre; The New Formula for Search. How innovative search s...
Search Marketing Theatre; The New Formula for Search. How innovative search s...Search Marketing Theatre; The New Formula for Search. How innovative search s...
Search Marketing Theatre; The New Formula for Search. How innovative search s...TFM&A
 
Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Maine self storage assn seminar june 2012
Maine self storage assn seminar june 2012Shannon Kinney
 
Paula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattlePaula Land: Empathy, Change, and CATs - CS Seattle
Paula Land: Empathy, Change, and CATs - CS SeattleMisty Weaver
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
Webinar.2010 Planning Using Hub Spot
Webinar.2010 Planning Using Hub SpotWebinar.2010 Planning Using Hub Spot
Webinar.2010 Planning Using Hub SpotHubSpot
 
OSBDC Social Media 101
OSBDC Social Media 101OSBDC Social Media 101
OSBDC Social Media 101Site-Seeker, Inc.
 
Strategize to energize your social connections
Strategize to energize your social connectionsStrategize to energize your social connections
Strategize to energize your social connectionsInbound Train, Inc
 
Northern Valleys eWorkout presentation
Northern Valleys eWorkout presentationNorthern Valleys eWorkout presentation
Northern Valleys eWorkout presentationJackie Bayer Shervington
 
Sp sat final
Sp sat finalSp sat final
Sp sat finalW. Sterling Wright
 
Misty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver
 
Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Misty Weaver
 
SEO Webinar
SEO WebinarSEO Webinar
SEO Webinarjrfluty
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101Bruce Jones
 
Search Marketing With Personas
Search Marketing With PersonasSearch Marketing With Personas
Search Marketing With PersonasIan Lurie
 
Web, communities and SEO analysis
Web, communities and SEO analysisWeb, communities and SEO analysis
Web, communities and SEO analysisJake Aull
 
Arke Tech Integration Specific
Arke Tech Integration SpecificArke Tech Integration Specific
Arke Tech Integration SpecificChris Spears, Marketing Technologist
 
Tips for social selling
Tips for social sellingTips for social selling
Tips for social sellingKevin Krantz
 
Tips for social sales professionals
Tips for social sales professionals Tips for social sales professionals
Tips for social sales professionals Aaron Downes
 
Get Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR ProfessionalsGet Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR ProfessionalsLisa Landry
 
North korea hydrogen bomb test
North korea hydrogen bomb testNorth korea hydrogen bomb test
North korea hydrogen bomb testMGL Infographic
 
Apperian brian day
Apperian brian dayApperian brian day
Apperian brian dayMassTLC
 
Mobile Summit Fast Pitch
Mobile Summit Fast Pitch Mobile Summit Fast Pitch
Mobile Summit Fast Pitch MassTLC
 
Holland Mark presentation
Holland Mark presentationHolland Mark presentation
Holland Mark presentationMassTLC
 
Frank marino presentation
Frank marino presentationFrank marino presentation
Frank marino presentationMassTLC
 
SolidWorks MassTLC video presentation
SolidWorks MassTLC video presentationSolidWorks MassTLC video presentation
SolidWorks MassTLC video presentationMassTLC
 
Black Duck Software
Black Duck SoftwareBlack Duck Software
Black Duck SoftwareMassTLC
 
Energy points for masstlc edit
Energy points for masstlc editEnergy points for masstlc edit
Energy points for masstlc editMassTLC
 
MassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeInMassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeInMassTLC
 
Thoughtbot continuous delivery
Thoughtbot continuous deliveryThoughtbot continuous delivery
Thoughtbot continuous deliveryMassTLC
 

Weitere ähnliche Inhalte

Was ist angesagt?

Misty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver
 
Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Misty Weaver
 
SEO Webinar
SEO WebinarSEO Webinar
SEO Webinarjrfluty
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101Bruce Jones
 
Search Marketing With Personas
Search Marketing With PersonasSearch Marketing With Personas
Search Marketing With PersonasIan Lurie
 
Web, communities and SEO analysis
Web, communities and SEO analysisWeb, communities and SEO analysis
Web, communities and SEO analysisJake Aull
 
Tips for social selling
Tips for social sellingTips for social selling
Tips for social sellingKevin Krantz
 
Tips for social sales professionals
Tips for social sales professionals Tips for social sales professionals
Tips for social sales professionals Aaron Downes
 

Was ist angesagt? (11)

Northern Valleys eWorkout presentation
Northern Valleys eWorkout presentationNorthern Valleys eWorkout presentation
Northern Valleys eWorkout presentation
 
Sp sat final
Sp sat finalSp sat final
Sp sat final
 
Misty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS SeattleMisty Weaver Content Strategy in the Bush - CS Seattle
Misty Weaver Content Strategy in the Bush - CS Seattle
 
Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1Content Strategy in Information Architecture Lecture 1
Content Strategy in Information Architecture Lecture 1
 
SEO Webinar
SEO WebinarSEO Webinar
SEO Webinar
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
Search Marketing With Personas
Search Marketing With PersonasSearch Marketing With Personas
Search Marketing With Personas
 
Web, communities and SEO analysis
Web, communities and SEO analysisWeb, communities and SEO analysis
Web, communities and SEO analysis
 
Arke Tech Integration Specific
Arke Tech Integration SpecificArke Tech Integration Specific
Arke Tech Integration Specific
 
Tips for social selling
Tips for social sellingTips for social selling
Tips for social selling
 
Tips for social sales professionals
Tips for social sales professionals Tips for social sales professionals
Tips for social sales professionals
 

Andere mochten auch

Get Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR ProfessionalsGet Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR ProfessionalsLisa Landry
 
North korea hydrogen bomb test
North korea hydrogen bomb testNorth korea hydrogen bomb test
North korea hydrogen bomb testMGL Infographic
 
Apperian brian day
Apperian brian dayApperian brian day
Apperian brian dayMassTLC
 
Mobile Summit Fast Pitch
Mobile Summit Fast Pitch Mobile Summit Fast Pitch
Mobile Summit Fast Pitch MassTLC
 
Holland Mark presentation
Holland Mark presentationHolland Mark presentation
Holland Mark presentationMassTLC
 
Frank marino presentation
Frank marino presentationFrank marino presentation
Frank marino presentationMassTLC
 
SolidWorks MassTLC video presentation
SolidWorks MassTLC video presentationSolidWorks MassTLC video presentation
SolidWorks MassTLC video presentationMassTLC
 
Black Duck Software
Black Duck SoftwareBlack Duck Software
Black Duck SoftwareMassTLC
 
Energy points for masstlc edit
Energy points for masstlc editEnergy points for masstlc edit
Energy points for masstlc editMassTLC
 
MassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeInMassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeInMassTLC
 
Thoughtbot continuous delivery
Thoughtbot continuous deliveryThoughtbot continuous delivery
Thoughtbot continuous deliveryMassTLC
 
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott DavisMassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott DavisMassTLC
 
Acquia presented at MassTLC event on automated testing
Acquia presented at MassTLC event on automated testingAcquia presented at MassTLC event on automated testing
Acquia presented at MassTLC event on automated testingMassTLC
 
Brightcove presentation on Automated Testing
Brightcove presentation on Automated TestingBrightcove presentation on Automated Testing
Brightcove presentation on Automated TestingMassTLC
 
Mobile Summit Opportunities in Mobile
Mobile Summit Opportunities in MobileMobile Summit Opportunities in Mobile
Mobile Summit Opportunities in MobileMassTLC
 
Shift Communications, Big Data for Marketing, MassTLC
Shift Communications, Big Data for Marketing, MassTLCShift Communications, Big Data for Marketing, MassTLC
Shift Communications, Big Data for Marketing, MassTLCMassTLC
 
Mark Watkins Big Data Presentation
Mark Watkins Big Data PresentationMark Watkins Big Data Presentation
Mark Watkins Big Data PresentationMassTLC
 
Hyoun Park's Presentation
Hyoun Park's PresentationHyoun Park's Presentation
Hyoun Park's PresentationMassTLC
 
12 06 11 practically green presentation
12 06 11 practically green presentation12 06 11 practically green presentation
12 06 11 practically green presentationMassTLC
 
Dyn, Cory von Wallenstein
Dyn, Cory von WallensteinDyn, Cory von Wallenstein
Dyn, Cory von WallensteinMassTLC
 

Andere mochten auch (20)

Get Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR ProfessionalsGet Savvy On LinkedIn | For HR Professionals
Get Savvy On LinkedIn | For HR Professionals
 
North korea hydrogen bomb test
North korea hydrogen bomb testNorth korea hydrogen bomb test
North korea hydrogen bomb test
 
Apperian brian day
Apperian brian dayApperian brian day
Apperian brian day
 
Mobile Summit Fast Pitch
Mobile Summit Fast Pitch Mobile Summit Fast Pitch
Mobile Summit Fast Pitch
 
Holland Mark presentation
Holland Mark presentationHolland Mark presentation
Holland Mark presentation
 
Frank marino presentation
Frank marino presentationFrank marino presentation
Frank marino presentation
 
SolidWorks MassTLC video presentation
SolidWorks MassTLC video presentationSolidWorks MassTLC video presentation
SolidWorks MassTLC video presentation
 
Black Duck Software
Black Duck SoftwareBlack Duck Software
Black Duck Software
 
Energy points for masstlc edit
Energy points for masstlc editEnergy points for masstlc edit
Energy points for masstlc edit
 
MassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeInMassTLC sales compensation discussion with LogMeIn
MassTLC sales compensation discussion with LogMeIn
 
Thoughtbot continuous delivery
Thoughtbot continuous deliveryThoughtbot continuous delivery
Thoughtbot continuous delivery
 
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott DavisMassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis
MassTLC Cloud summit keynote presentation from CTO of VMWare, Scott Davis
 
Acquia presented at MassTLC event on automated testing
Acquia presented at MassTLC event on automated testingAcquia presented at MassTLC event on automated testing
Acquia presented at MassTLC event on automated testing
 
Brightcove presentation on Automated Testing
Brightcove presentation on Automated TestingBrightcove presentation on Automated Testing
Brightcove presentation on Automated Testing
 
Mobile Summit Opportunities in Mobile
Mobile Summit Opportunities in MobileMobile Summit Opportunities in Mobile
Mobile Summit Opportunities in Mobile
 
Shift Communications, Big Data for Marketing, MassTLC
Shift Communications, Big Data for Marketing, MassTLCShift Communications, Big Data for Marketing, MassTLC
Shift Communications, Big Data for Marketing, MassTLC
 
Mark Watkins Big Data Presentation
Mark Watkins Big Data PresentationMark Watkins Big Data Presentation
Mark Watkins Big Data Presentation
 
Hyoun Park's Presentation
Hyoun Park's PresentationHyoun Park's Presentation
Hyoun Park's Presentation
 
12 06 11 practically green presentation
12 06 11 practically green presentation12 06 11 practically green presentation
12 06 11 practically green presentation
 
Dyn, Cory von Wallenstein
Dyn, Cory von WallensteinDyn, Cory von Wallenstein
Dyn, Cory von Wallenstein
 

Ähnlich wie How HubSpot Uses Facebook and LinkedIn

How to Use Social Media to Get Found
How to Use Social Media to Get FoundHow to Use Social Media to Get Found
How to Use Social Media to Get FoundHubSpot
 
Social Media Marketing Case Study
Social Media Marketing Case StudySocial Media Marketing Case Study
Social Media Marketing Case StudyHubSpot
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
12 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp0212 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp02cryderja
 
HubSpot CEO Talks about Planning for 2011
HubSpot CEO Talks about Planning for 2011HubSpot CEO Talks about Planning for 2011
HubSpot CEO Talks about Planning for 2011HubSpot
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemHubSpot
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101HubSpot
 
Inbound Marketing101
Inbound Marketing101Inbound Marketing101
Inbound Marketing101Dan St. Peter
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemHubSpot
 
How to Use Twitter for Business
How to Use Twitter for BusinessHow to Use Twitter for Business
How to Use Twitter for BusinessHubSpot
 
Lead Generation and Marketing Automation, Featuring Marketo
Lead Generation and Marketing Automation, Featuring MarketoLead Generation and Marketing Automation, Featuring Marketo
Lead Generation and Marketing Automation, Featuring MarketoMediative
 
How to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHow to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHubSpot
 
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHow to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHubSpot
 
From Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social MediaFrom Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social MediaHubSpot
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingTopRank Marketing Agency
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessHubSpot
 
Social Media Lead Generation July2009
Social Media Lead Generation July2009Social Media Lead Generation July2009
Social Media Lead Generation July2009Sourav Sharma
 
Social Media Lead Generation July2009
Social Media Lead Generation July2009Social Media Lead Generation July2009
Social Media Lead Generation July2009Carla Dias
 

Ähnlich wie How HubSpot Uses Facebook and LinkedIn (20)

How to Use Social Media to Get Found
How to Use Social Media to Get FoundHow to Use Social Media to Get Found
How to Use Social Media to Get Found
 
Social Media Marketing Case Study
Social Media Marketing Case StudySocial Media Marketing Case Study
Social Media Marketing Case Study
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
12 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp0212 15 Burlington Smb 091215102218 Phpapp02
12 15 Burlington Smb 091215102218 Phpapp02
 
Communications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media StrategyCommunications Strategy Group: Online PR & Social Media Strategy
Communications Strategy Group: Online PR & Social Media Strategy
 
HubSpot CEO Talks about Planning for 2011
HubSpot CEO Talks about Planning for 2011HubSpot CEO Talks about Planning for 2011
HubSpot CEO Talks about Planning for 2011
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
 
Inbound Marketing 101
Inbound Marketing 101Inbound Marketing 101
Inbound Marketing 101
 
Inbound Marketing101
Inbound Marketing101Inbound Marketing101
Inbound Marketing101
 
Mapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing EcosystemMapping the Inbound Marketing Ecosystem
Mapping the Inbound Marketing Ecosystem
 
How to Use Twitter for Business
How to Use Twitter for BusinessHow to Use Twitter for Business
How to Use Twitter for Business
 
Lead Generation and Marketing Automation, Featuring Marketo
Lead Generation and Marketing Automation, Featuring MarketoLead Generation and Marketing Automation, Featuring Marketo
Lead Generation and Marketing Automation, Featuring Marketo
 
How to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & SalesHow to Use Twitter to Generate Leads & Sales
How to Use Twitter to Generate Leads & Sales
 
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine VisibilityHow to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
How to Leverage Blogs (Yours & Others) to Increase Your Search Engine Visibility
 
Is Your Website Working Hard Enough?
Is Your Website Working Hard Enough?Is Your Website Working Hard Enough?
Is Your Website Working Hard Enough?
 
From Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social MediaFrom Prospect to Evangelist: Optimizing Relationships with Social Media
From Prospect to Evangelist: Optimizing Relationships with Social Media
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
Rethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your BusinessRethinking Marketing: Inbound Marketing to Grow Your Business
Rethinking Marketing: Inbound Marketing to Grow Your Business
 
Social Media Lead Generation July2009
Social Media Lead Generation July2009Social Media Lead Generation July2009
Social Media Lead Generation July2009
 
Social Media Lead Generation July2009
Social Media Lead Generation July2009Social Media Lead Generation July2009
Social Media Lead Generation July2009
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Kürzlich hochgeladen

Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchirictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 

Kürzlich hochgeladen (20)

Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent ChirchirMarketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 

How HubSpot Uses Facebook and LinkedIn

  • 1. Social Media in Real Life Mass Technology Leadership Council – November 13, 2009 Rick Burnes HubSpot Marketing Manager Twitter: @rickburnes
  • 2. Who’s HubSpot? • Founded in July 2006 from research at MIT • Cambridge, MA • 2,000+ customers, 100+ employees (10 marketers) 2
  • 3. How HubSpot Does Inbound Marketing Process Website Visitors Tools Get Found Get Found • Publish • Content Mgmt • Promote • Blogging • Optimize • Social Media • SEO Leads • Analytics Convert Convert • Test • Offers / CTAs • Landing Pages • Target • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 3
  • 4. How HubSpot Markets With Facebook Wall Posts Messages (via group) Updates Listening, Reach, Nurturing 4
  • 5. How HubSpot Markets With LinkedIn Answers Groups Listening, Reach, Nurturing 5