The Internet has made apparent that a business' website is an increasingly important asset, and many companies are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy. View this presentation to learn how to do a successful website redesign.

1. Website Redesign for Marketing Results
Mike Volpe
g
VP Marketing
HubSpot

2. Agenda
• Importance of Yo r Website
Your
• Right and Wrong Reasons
• Seven Website Redesign Tips

3. Marketers Doing Marketing

4. People Blocking Marketing
Can Spam Act Signed into Law

5. People Don’t Need Marketing

6. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
Interruption Permission