1. crappy sales
email templates
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DO
LEAD TO MORE revenue?

2. THERE’S AN OLD SALES PROVERB:
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3. THERE’S AN OLD SALES PROVERB:
Out of 10 prospects
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4. 1 will always buy.
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5. 1 will always buy.
1 will never buy.
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6. And it’s the sales reps job to
win the 8 in the middle.
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7. we’ve been looking at
this wrong.
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BUT MAYBE

8. it’s the sales rep’s job is to
find who buys every time.
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MAYBE

9. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?

10. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.

11. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.

12. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.

13. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.
P.S. This tracks our emails,
sending live alerts when an
email is opened or clicked.

14. Let’s look at this awesome email:
Hi Ravi,
The article you shared on LinkedIn yesterday
addresses a challenge that I've heard two sales
directors mention this week. Your unique perspective
would be beneficial for them to hear.
We help sales execs improve their reps success with a
similar approach. Do you have 5 minutes to speak on
Wednesday or Thursday afternoon this week?
Clear interest in
prospect’s social activity.
Smooth connection to
business value.
Specific next steps on a
phone conversation.
P.S. This tracks our emails,
sending live alerts when an
email is opened or clicked.
CLICK HERE TO TRACK YOUR
EMAILS FOR FREE TODAY.

15. So that email was awesome.
Why wouldn’t you respond?
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16. ... but would you buy?
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17. Oftentimes, these awesome emails
get responses that are:
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18. Oftentimes, these awesome emails
get responses that are:
u Complimenting the non-invasive and strategic email.
www.getsidekick.com

19. Oftentimes, these awesome emails
get responses that are:
u Complimenting the non-invasive and strategic email.
u Respecting the effort behind the personalized research.
www.getsidekick.com

20. ... but don’t actually show
interest in the product.
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21. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?

22. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.

23. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.
Early promise without any
proof it can happen.

24. Let’s look at this crappy email:
Hi Danielle,
It’s about time for that afternoon coffee here on the
East Coast ... why not get your caffeine with some
marketing ideas?
I reviewed your website and industry, and have put
together an initial 2013 plan that will help point you
down the path of generating more inbound leads and
sales velocity. When’s a good time for us to connect for
15 minutes and review these ideas?
Intro sentence is
completely irrelevant.
Early promise without any
proof it can happen.
Says nothing about the
business you’re emailing.

25. BUT HERE’S THE THING.
The prospect who does respond had
to see through the crap to see that
they actually want the product.
www.getsidekick.com

26. THEY MAY SAY:
“You know, I’ve been meaning to
address this. I’ll respond.”
www.getsidekick.com

27. Will this email get you a 90% connect rate?
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28. Will this email get you a 90% connect rate?
NOPE.
www.getsidekick.com

29. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
www.getsidekick.com

30. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
MAYBE.
www.getsidekick.com

31. Will this email get you a 90% connect rate?
NOPE.
Will this email get you a 90% close rate?
MAYBE.
(A connect rate reflects how many people overall responded while
close rate reflects how overall bought.)
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32. With an awesome email, your connect rate
widens the top of your funnel.
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33. With an awesome email, your connect rate
widens the top of your funnel.
AND VERY FEW SURVIVE.
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34. With a crappy email, your close rate
attracts a very consistent funnel.
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35. With a crappy email, your close rate
attracts a very consistent funnel.
AND JUST ABOUT ALL SURVIVE.
www.getsidekick.com

36. SO, WHICH IS BETTER?
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37. SO, WHICH IS BETTER?
Connect with many and close a few?
www.getsidekick.com

38. SO, WHICH IS BETTER?
Connect with many and close a few?
Or connect with few and close all?
www.getsidekick.com

39. www.getsidekick.com
TEST IT OUT.

40. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.

41. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.

42. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:

43. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most

44. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most
u Which opens lead to responses

45. www.getsidekick.com
TEST IT OUT.
Click here to go to getsidekick.com.
Sign up for free email tracking.
Send a tracked email and see:
u Which get opened most
u Which opens lead to responses
u Which opens lead to deals

46. TRACK
Until we test it, we’ll
never know.
www.getsidekick.com

47. THANK YOU.
www.getsidekick.com